---
title: "Who runs Cracker Barrel?"
description: "The leadership team of Cracker Barrel."
canonical: "https://derrick-app.com/company/cracker-barrel/executives"
category: "Company"
updated: "2026-10-20"
---

# Who runs Cracker Barrel?

> Cracker Barrel has 10 tracked executives leading key functions including company strategy and operations, financial strategy, day-to-day operations, a key function (as of 2026-10-20). Cracker Barrel Old Country Store, Inc. runs the Cracker Barrel chain, where every location pairs a full-service country restaurant with a retail shop. It is headquartered at 305 Hartmann Drive in Lebanon, Tennessee, and its common stock trades on the Nasdaq Global Select Market under the ticker CBRL. The first store opened in Lebanon in 1969. As of September 11, 2026 the company operated 655 Cracker Barrel stores in 43 states. Total revenue for fiscal 2026, which ended July 31, 2026, was 3.32 billion dollars, 81.4% from the restaurant and 18.6% from retail, and the company employed about 74,500 people. In July 2026 it sold its Maple Street Biscuit Company business and closed the remaining locations, and David Deno, former chief executive of Bloomin' Brands, became president and chief executive officer on August 10, 2026.

*Canonical: https://derrick-app.com/company/cracker-barrel/executives* · *Company*

---

## Leadership

| Name | Role | Since |
|---|---|---|
| David Deno | CEO | 2026 |
| Craig Pommells | CFO | 2021 |
| Douglas Hisel | SVP, Store Operations | 2025 |
| Bruce Hoffmeister | CIO | 2021 |
| Jennifer Lankford | General Counsel | 2026 |
| Sarah Moore | CMO | 2024 |
| Donna Roberts | CHRO | 2020 |
| Mark Spurgin | Chief Restaurant Supply Chain Officer | 2023 |
| Heather Hager | SVP, Retail | 2026 |
| Chad Crawford | SVP, Culinary and Menu Strategy | 2026 |

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## About Cracker Barrel

- **Name:** Cracker Barrel
- **Website:** https://www.crackerbarrel.com
- **Industry:** Restaurants and country retail stores
- **Founded:** 1969
- **Employees:** About 74,500 employees, including 3,400 in-store managers and 46 officers (Form 10-K, July 31, 2026)
- **Headquarters:** 305 Hartmann Drive, Lebanon, Tennessee 37087, United States
- **Listed as:** CBRL (Nasdaq)
- **Specialties:** Full-service family dining with homestyle breakfast, lunch and dinner, Old Country Store retail shop attached to every location, Gifts, apparel, decor, candy and toys, Company-owned stores in 43 states, with no franchising

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- [Full Cracker Barrel profile](https://derrick-app.com/company/cracker-barrel)

## About our data

Enriched by Derrick from public sources: the company website, filings, its LinkedIn page and the press. Individual emails and phone numbers are never published here.

- **Data as of:** 2026-10-20
- **Staff figures:** Estimated

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This page covers Cracker Barrel alone. To do the same across a whole list of accounts -
firmographics, decision makers, verified emails and phone numbers - Derrick enriches it
in its web app (nothing to install), in Google Sheets, through an MCP server or a REST API.
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