# Top 10 Apollo.io Alternatives for B2B Data Enrichment in 2026

> **Quick answer**: Apollo.io is a comprehensive B2B prospecting platform with 275 million contacts, starting at $49/month, but its complexity and per-seat pricing can be costly for small teams. Alternatives range from $9/month (Derrick App, which operates natively in Google Sheets with credit rollover) to enterprise solutions like Cognism at $1,389/month. The best choice depends on your workflow complexity, budget, team size, and whether you prioritize ease of use or advanced automation features like waterfall enrichment.

> **Summary** Apollo.io has established itself as an all-in-one platform for B2B prospecting, offering a database of 275 million contacts and extensive data enrichment features. However, its complexity, high pricing (starting at $49/month for the Basic plan), and steep learning curve can present obstacles for some teams. In this guide, we analyze 10 Apollo.io alternatives that address […]

*Published: 2026-01-01 · Updated: 2026-03-09 · Canonical: https://derrick-app.com/en/alternatives-apollo/*

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Apollo.io has established itself as an all-in-one platform for B2B prospecting, offering a database of 275 million contacts and extensive [data enrichment](https://derrick-app.com/data-enrichment) features. However, its complexity, high pricing (starting at $49/month for the Basic plan), and steep learning curve can present obstacles for some teams.

In this guide, we analyze 10 Apollo.io alternatives that address different needs: ease of use, native Google Sheets integration, limited budgets, or specialization in specific use cases. Whether you’re a freelancer, startup, or SMB, you’ll find a solution suited to your workflow and budget.

## Comparison Table of Apollo.io Alternatives

| Tool | Entry Price | Key Strengths | Best For | Overall Score |
| --- | --- | --- | --- | --- |
| **Derrick App** | **$9/month** | Native Google Sheets, integrated AI, 28+ workflows | SMBs, freelancers, simple workflows | ⭐⭐⭐⭐⭐ |
| **Clay** | $149/month | Waterfall enrichment 75+ sources, advanced automation | RevOps teams, complex workflows | ⭐⭐⭐⭐ |
| **Evaboot** | $43/month | Sales Navigator specialist, auto data cleaning | Intensive Sales Navigator users | ⭐⭐⭐⭐⭐ |
| **Lusha** | $32/month | Simple Chrome extension, quick setup | Solo SDRs, occasional use | ⭐⭐⭐ |
| **Wiza** | $55/month | Real-time scraping, 99% deliverability | Sales Navigator export + cold email | ⭐⭐⭐⭐ |
| **Kaspr** | $54/month | GDPR focus, European data | European prospecting, compliance | ⭐⭐⭐ |
| **Findymail** | $109/month | Bounce rate <2%, premium email quality | Cold emailers, critical deliverability | ⭐⭐⭐⭐ |
| **Cognism** | $1,389/month | Diamond Data®, enterprise compliance | Large companies 500+ employees | ⭐⭐⭐⭐⭐ |
| **Scalelist** | $21/month | Job change monitoring, automatic alerts | Pipeline management, optimal timing | ⭐⭐⭐⭐ |
| **Phantombuster** | $142/month | Multi-platform automation, 100+ Phantoms | Growth hackers, multi-channel automation | ⭐⭐⭐ |

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## 1. Derrick App — The Native Google Sheets Alternative

### Overview

Derrick App stands out as the only true Apollo.io alternative that operates 100% within Google Sheets. Unlike external platforms that require constant CSV exports/imports, Derrick integrates directly into your existing work environment.

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    Apollo vs Derrick
    12× more credits, 4× less expensive

      Apollo
      $79
      Professional · per user · annual
+ data credits expire yearly

      ✦ Derrick
      $20
      Medium · whole team · rollover forever

      **~833**
      credits/month
10,000/year total

    VS

      **10,000**
      credits/month
120,000/year total

  ⚠ Apollo Professional gives 10,000 credits per YEAR. Derrick Medium gives 10,000 credits per MONTH — same annual volume in January alone.
  ApolloDerrick

    ✗ Per-seat pricing — scales with headcount
    ✓ Shared credit pool — unlimited seats

    ✗ Credits expire at year end
    ✓ Credits roll over forever

    ✗ Failed lookups still burn credits
    ✓ Native Google Sheets — no setup

    ✗ 2 separate credit systems (data + sending)
    ✓ AI scoring + segmentation included

    ✗ Annual commitment required
    ✓ No annual lock-in

    💰 Monthly savings — same team, 12× more credits
    $59+/mo per user

    [Try Derrick free — no credit card required](https://derrick-app.com?utm_source=blog&utm_medium=cta_tool&utm_campaign=apollo-vs-derrick)
    200 free credits · No annual commitment · Cancel anytime

### Core Features

- **28+ modular workflows**: LinkedIn scraping, [email finder](https://derrick-app.com/data-enrichment/find-lead-email-by-fullname), phone finder, website tech lookup, G2 insights
- **Integrated AI enrichment**: GPT-4 and Claude 3.5 Sonnet for scoring, summaries, automatic classification
- **Background processing**: Launch your enrichments and receive an email notification when complete
- **Automatic data cleaning**: Built-in cleaning and deduplication
- **Unlimited credit rollover**: Your unused credits never expire

### Pricing

- **Free**: 200 credits/month (ideal for testing)
- **Solo**: $9/month — 500 credits
- **Pro**: $32/month — 1,500 credits
- **Team**: $87/month — 5,000 credits
- **Enterprise**: $194/month — 15,000 credits

### Use Cases

Derrick App is particularly suited for teams using Google Sheets as their central tool, freelancers and SMBs seeking a simple solution without a learning curve, and users wanting to avoid Sales Navigator dependency for most features.

### Advantages vs Apollo

- **5× cheaper**: $9 vs $49 to get started
- **5-minute setup**: Vs 1-3h for Apollo
- **Zero friction**: Everything in Google Sheets, no external platform
- **Accessible AI**: GPT-4 + Claude from the Solo plan

### Limitations

No API for advanced automation, no native CRM integrations (CSV export only), no automated outreach sequences.

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## 2. Clay — The Multi-Source Enrichment Platform

### Overview

Clay positions itself as the most powerful solution for waterfall enrichment (cascade of 75+ data sources). Its flexibility allows creating complex [B2B data enrichment](https://derrick-app.com/data-enrichment) workflows with advanced automation.

### Core Features

- Waterfall enrichment with 75+ data sources
- Claygent (AI agent) for custom research
- Native CRM integrations (Salesforce, HubSpot, Pipedrive)
- Complete API for automation
- Bidirectional Google Sheets sync

### Pricing

- **Free**: 100 credits/month
- **Starter**: $149/month — 2,000 credits
- **Explorer**: $387/month — 10,000 credits
- **Pro**: Custom pricing for high volumes

### Who Is It For?

Clay targets RevOps teams requiring advanced multi-source enrichment, companies with flexible budgets (>$500/month), and growth teams managing complex workflows.

### Limitations

High learning curve (2-4 weeks), significantly higher pricing than Apollo, potentially excessive complexity for simple needs.

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## 3. Evaboot — The Sales Navigator Specialist

### Overview

Evaboot specializes in exporting and enriching LinkedIn Sales Navigator lists with automatic data cleaning recognized as the market’s best.

### Core Features

- Sales Navigator export up to 2,500 leads
- Automatic data cleaning (invalid emails, duplicates)
- Email and phone enrichment
- Simple and intuitive interface
- Clean and structured CSV export

### Pricing

- **Trial**: 200 credits offered (one-time)
- **Starter**: $43/month + $110 Sales Navigator = **$153/month actual**
- **Pro**: $87/month + SN

**Note**: Evaboot absolutely requires a LinkedIn Sales Navigator subscription ($110/month).

### Who Is It For?

Intensive Sales Navigator users, B2B sales teams with targeted lists, SDRs/BDRs seeking simplicity and quality.

### Advantages vs Apollo

Superior Sales Navigator specialization, better automatic data cleaning, simpler and more intuitive interface.

### Limitations

Total dependency on Sales Navigator (high total cost), no phone enrichment, features limited to one workflow.

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## 4. Lusha — The Accessible Chrome Extension

### Overview

Lusha offers a Chrome extension allowing LinkedIn profile and contact enrichment directly from the browser. Its point-and-click approach suits light usage.

### Core Features

- Chrome extension for direct enrichment
- Email and phone finder
- CRM integrations (Salesforce, HubSpot)
- 100M+ contact database
- API available (higher plans)

### Pricing

- **Free**: 5 credits/month
- **Pro**: $32/month — 80 emails
- **Premium**: $56/month — 480 annual credits
- **Scale**: Custom pricing

### Who Is It For?

Solo SDRs with limited budgets, occasional non-intensive use, teams seeking a simple Chrome extension.

### Limitations

Limited credit volume, ~81% email accuracy rate (below average), no efficient bulk enrichment.

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## 5. Wiza — Real-Time LinkedIn Scraping

### Overview

Wiza focuses on real-time Sales Navigator export with particular emphasis on email deliverability (99% claimed).

### Core Features

- Real-time Sales Navigator export
- Email finder with 99% success rate
- Phone enrichment
- Cold email tool integrations
- API available

### Pricing

- **Free Trial**: 25 credits (one-time)
- **Starter**: $55/month + $110 Sales Navigator = **$165/month actual**
- **Pro**: $110/month + SN
- **Scale**: $222/month + SN

### Who Is It For?

Cold emailers prioritizing deliverability, active Sales Navigator users, outbound teams with medium volumes.

### Limitations

Mandatory Sales Navigator dependency, no advanced automatic data cleaning, sometimes slow customer support according to reviews.

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## 6. Kaspr — GDPR Focus and European Data

### Overview

Kaspr differentiates itself through its GDPR compliance focus and European data quality, following its acquisition by Cognism in 2026.

### Core Features

- GDPR-compliant Chrome extension
- Priority European emails and phones
- Direct enrichment from LinkedIn
- Standard CRM integrations
- Analytics dashboard

### Pricing

- **Free**: 15 credits/month
- **Starter**: $54/month — 100 credits
- **Business**: $87/month — 500 credits
- **Organization**: Custom pricing

### Who Is It For?

Priority European prospecting, companies with strict GDPR constraints, multi-country European teams.

### Limitations

Broken bulk enrichment (recurring technical issues per reviews), limited data coverage outside Europe, relatively high price.

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## 7. Findymail — The Email Quality Expert

### Overview

Findymail specializes in email quality with a claimed bounce rate <2%, among the market’s best. Its “pay per verified email” model guarantees quality.

### Core Features

- Email finder with bounce rate <2%
- Pay per verified email only
- Advanced email verification
- LinkedIn email export
- Complete API

### Pricing

- **Free**: 10 credits (one-time)
- **Starter**: $109/month — 5,000 emails
- **Growth**: $276/month — 15,000 emails
- **Pro**: $553/month — 50,000 emails

### Who Is It For?

Cold emailers obsessed with deliverability, teams with high volumes, agencies managing multiple clients.

### Advantages vs Apollo

Significantly better bounce rate, transparent pay-per-verified model, superior email accuracy.

### Limitations

Expensive phone enrichment, US coverage better than Europe, no LinkedIn scraping features.

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## 8. Cognism — The Enterprise Solution

### Overview

Cognism (formerly Kaspr) represents the premium solution for large enterprises with its Diamond Data® (manually verified data) and maximum compliance focus.

### Core Features

- Diamond Data® (98% accuracy)
- Exceptional European coverage
- Gold standard GDPR/CCPA compliance
- Intent data and buying signals
- Dedicated account manager

### Pricing

- **Platinum**: From $16,667/year ($1,389/month)
- Opaque pricing, quote-only
- Custom packages by company size

### Who Is It For?

Companies 200-10,000+ employees, critical compliance (finance, healthcare), flexible budgets >$16K/year.

### Limitations

Very high price unaffordable for SMBs, pricing opacity, overkill for small teams.

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## 9. Scalelist — Job Change Monitoring

### Overview

Scalelist differentiates itself with a unique feature: automatic monitoring of LinkedIn job changes, enabling identification of optimal prospecting moments.

### Core Features

- Automatic job change monitoring
- Real-time job change alerts
- Standard LinkedIn enrichment
- Email finder
- Pipeline tracking dashboard

### Pricing

- **Micro**: $21/month — 100 credits
- **Starter**: $32/month — 500 credits
- **Pro**: $54/month — 1,500 credits
- **Scale**: $110/month — 5,000 credits

### Who Is It For?

AEs and managers tracking long-term pipelines, ABM teams targeting strategic accounts, prospecting based on optimal timing.

### Unique Advantages

Only tool with native job change monitoring, accessible pricing (from $21), focus on prospecting timing.

### Limitations

New player (2026, few reviews), limited integrations vs established competitors.

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## 10. Phantombuster — Multi-Platform Automation

### Overview

Phantombuster offers a different approach with 100+ “Phantoms” (automation scripts) to scrape and automate on LinkedIn, Twitter, Instagram, Google Maps, and other platforms.

### Core Features

- 100+ pre-configured Phantoms
- Multi-platform (LinkedIn, Twitter, IG, Maps)
- Cloud-based execution
- API and webhooks
- Advanced scheduling

### Pricing

- **Trial**: 14 days free
- **Starter**: $62/month — 20h execution
- **Pro**: $142/month — 80h execution
- **Team**: $390/month — 300h execution

### Who Is It For?

Multi-channel growth hackers, early-stage startups experimenting, advanced marketing automation teams.

### Limitations

Scripts can break with platform changes, instability reported in reviews, higher LinkedIn ban risk.

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## How to Choose Your Apollo.io Alternative

### Main Decision Criteria

**Budget**

- <$50/month: Derrick App ($9), Scalelist ($21), Lusha ($32)
- $50-$165/month: Evaboot, Kaspr, Wiza, Findymail
- $165/month: Clay, Phantombuster, Cognism

**Existing Workflow**

- **Native Google Sheets**: Derrick App (unique)
- **Intensive Sales Navigator**: Evaboot, Wiza
- **Chrome extension**: Lusha, Kaspr
- **Advanced automation**: Clay, Phantombuster

**Priority Use Case**

- **Simple enrichment**: Derrick App, Lusha
- **Cold email quality**: Findymail, Wiza
- **Multi-source waterfall**: Clay
- **Pipeline monitoring**: Scalelist
- **Enterprise compliance**: Cognism

**Team Size**

- Freelance/Solo: Derrick App, Lusha, Scalelist
- SMB 5-50: Derrick App, Evaboot, Kaspr
- Mid-market 50-200: Clay, Findymail
- Enterprise 200+: Cognism

### Typical Scenarios

**Scenario 1: Solo SDR, budget <$50** → **Derrick App Solo ($9)**: Native Google Sheets, 500 credits, integrated AI

**Scenario 2: Team of 5 SDRs, active Sales Navigator** → **Evaboot ($43 × 5)**: SN specialist, auto data cleaning

**Scenario 3: Cold email team, critical deliverability** → **Findymail ($109+)**: Bounce rate <2%, pay-per-verified

**Scenario 4: RevOps team, complex workflows** → **Clay ($149+)**: Waterfall 75+ sources, advanced automation

**Scenario 5: Enterprise 500+, strict compliance** → **Cognism ($1,389+)**: Diamond Data®, gold standard GDPR

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## Advantages and Disadvantages vs Apollo.io

### Why Leave Apollo.io?

**Common Reasons**

- Excessive complexity for simple needs
- Long learning curve (2-4 weeks)
- Credits that expire (no rollover)
- High price for small teams
- Low feature utilization rate (30-40% used)
- Workflow friction (login → export → import)

### What You Gain with Alternatives

**Derrick App**

- Simplicity: 5 min setup vs 1-3h Apollo
- Price: $9 vs $49 entry
- Workflow: Everything in Google Sheets
- AI: GPT-4 + Claude integrated from $9

**Clay**

- Power: 75+ sources vs Apollo single-source
- Flexibility: Unlimited customizable workflows
- AI: Claygent for complex research

**Evaboot**

- Specialization: Sales Navigator expert
- Quality: Superior automatic data cleaning
- Simplicity: Intuitive interface

**Findymail**

- Deliverability: <2% bounce vs 5-8% Apollo
- Transparency: Pay-per-verified only
- ROI: Better for cold email

### What You Potentially Lose

**Database** Apollo has 275M proprietary contacts. Alternatives primarily rely on LinkedIn scraping (except Cognism which has its own database).

**All-in-one** Apollo offers integrated CRM + sequences + analytics in one platform. Alternatives are more specialized (enrichment only for most).

**Robust API** Apollo has a complete and documented API. Derrick, Evaboot, Lusha, Kaspr don’t have APIs (or limited).

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## Key Terms Glossary

To better understand the B2B enrichment universe, check out our [complete glossary](https://derrick-app.com/glossary) defining all essential concepts:

- **[Data enrichment](https://derrick-app.com/glossary/b2b-data-enrichmentx)**: Process of adding missing data to prospect profiles
- **[Lead scoring](https://derrick-app.com/glossary/lead-scoringx)**: Automatic scoring of prospects based on conversion potential
- **[Email verification](https://derrick-app.com/glossary/email-verificationx)**: Validation of email address deliverability
- **[Bounce rate](https://derrick-app.com/glossary/bounce-ratex)**: Percentage of emails rejected by recipient servers
- **LinkedIn scraping**: Automated data extraction from LinkedIn

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## Conclusion: Which Alternative to Choose?

Choosing your Apollo.io alternative depends primarily on your existing workflow, budget, and priority use cases.

**Our Recommendation by Profile**:

**Freelancers and SMBs (<50 employees)** → **Derrick App** offers the best simplicity/price/features ratio with its native Google Sheets integration and 28+ workflows starting at $9/month.

**Sales Navigator Teams** → **Evaboot** stands out through its specialization and automatic data cleaning, despite a higher total cost with the required SN subscription.

**Cold Emailers** → **Findymail** guarantees the market’s best deliverability with its <2% bounce rate and transparent pay-per-verified model.

**RevOps Teams** → **Clay** remains essential for complex workflows requiring advanced multi-source enrichment.

**Enterprises** → **Cognism** is the choice for large structures with strict compliance requirements and flexible budgets.

Most of these tools offer free trials or freemium plans. Test 2-3 solutions suited to your profile before committing. Remember that the best tool is the one your team will actually use daily.

To go further, discover our [data enrichment workflows](https://derrick-app.com/data-enrichment) and learn to automate your B2B prospecting processes.