# Top 10 Clay Alternatives for B2B Data Enrichment in 2026

> **Quick answer**: Clay alternatives range from Google Sheets-native tools to enterprise platforms, each addressing different budgets and workflows. Derrick operates entirely inside Google Sheets at $9/month with unlimited credit rollover, suited for teams already working in spreadsheets. Apollo and Cognism target larger sales organizations with built-in CRMs and compliance features. Evaboot specializes in LinkedIn Sales Navigator exports, while Findymail focuses on email verification with sub-2% bounce rates. The right choice depends on your team size, technical comfort, and primary data sources.

> **Summary** When searching for a B2B data enrichment tool, Clay presents itself as a comprehensive solution with 75+ data sources and advanced automation capabilities. However, its starting price of $149/month and steep learning curve don’t suit every business. Whether you’re a freelancer, startup, or SMB, there are Clay alternatives adapted to your specific needs and budget. […]

*Published: 2026-01-01 · Updated: 2026-03-09 · Canonical: https://derrick-app.com/en/alternatives-clay-2/*

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When searching for a [B2B data enrichment](https://derrick-app.com/data-enrichment) tool, Clay presents itself as a comprehensive solution with 75+ data sources and advanced automation capabilities. However, its starting price of $149/month and steep learning curve don’t suit every business. Whether you’re a freelancer, startup, or SMB, there are Clay alternatives adapted to your specific needs and budget.

In this article, we review 10 Clay alternatives that offer powerful enrichment features, accessible pricing, and quick onboarding. Each solution is analyzed based on its strengths, limitations, and use cases to help you make the right choice.

## Quick Comparison of the 10 Best Clay Alternatives

| Tool | Starting Price | Key Strengths | Ideal For | Rating |
| --- | --- | --- | --- | --- |
| **Derrick App** | **$9/month** | Google Sheets native, 28+ workflows, built-in AI | Freelancers, SMBs, Sheets workflow | ⭐⭐⭐⭐⭐ |
| **Apollo** | $49/month | All-in-one, 275M contacts, integrated CRM | Complete sales teams | ⭐⭐⭐⭐ |
| **Evaboot** | $42/month | Sales Navigator specialist, auto-cleaning | Intensive LinkedIn export | ⭐⭐⭐⭐⭐ |
| **Findymail** | $99/month | <2% bounce rate, email quality | Premium cold emailing | ⭐⭐⭐⭐ |
| **Lusha** | $29/month | Chrome extension, accessible | Solo SDRs, quick prospecting | ⭐⭐⭐ |
| **Phantombuster** | $56/month | Multi-platform, cloud automation | Growth hackers, multi-channel scraping | ⭐⭐⭐ |
| **Wiza** | $50/month | Real-time, 99% deliverability | SN export + emailing | ⭐⭐⭐⭐ |
| **Cognism** | $1,250/month | Diamond Data®, EU compliance | 200+ enterprises, strict compliance | ⭐⭐⭐⭐⭐ |
| **Kaspr** | $49/month | GDPR native, EU data | European prospecting | ⭐⭐⭐ |
| **Scalelist** | $19/month | Job change monitoring | Pipeline tracking, opportunity detection | ⭐⭐⭐⭐ |

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## 1. Derrick App: The 100% Google Sheets Clay Alternative

[Derrick App](https://workspace.google.com/marketplace/app/linkedin_email_phone_finder_ia_%E2%80%94_derrick/3746789989) positions itself as the only true Clay alternative designed for Google Sheets users. Unlike Clay which requires an external platform, Derrick transforms your spreadsheet into a complete [data enrichment](https://derrick-app.com/data-enrichment) center.

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    Clay vs Derrick
    Save up to $294/mo

      Clay
      $314
      Explorer · annual billing

      ✦ Derrick
      $20
      Medium · rollover credits

    **10,000**credits/mo
    VS
    **10,000**credits/mo

  ClayDerrick

    ✗ 2× monthly rollover cap
    ✓ Credits roll over forever

    ✗ Failed lookups burn credits
    ✓ 50+ data attributes/lead

    ✗ 4–8 week learning curve
    ✓ AI scoring included

    ✗ No native Google Sheets
    ✓ Native Google Sheets

    ✗ Annual commitment required
    ✓ No annual lock-in

    💰 Monthly savings with Derrick — same 10K credits
    $294/mo

    [Try Derrick free — no credit card required](https://derrick-app.com?utm_source=blog&utm_medium=cta_tool&utm_campaign=clay-vs-derrick)
    200 free credits · No annual commitment · Cancel anytime

### Why Choose Derrick Over Clay?

**Accessible Pricing Starting at $10/month**

Derrick offers a pricing structure up to 15 times cheaper than Clay:

- Free Plan: 200 credits/month for testing
- Solo: $9/month (4000 credits) for freelancers
- Pro: $20/month (10000 credits) for small teams
- Team: $47/month (25000 credits) for sales teams
- Enterprise: $175/month (100 000 credits)

By comparison, Clay starts at $149/month with 2,000 credits, making Derrick particularly attractive for SMBs and startups with limited budgets.

**28+ Modular Workflows**

Derrick offers flexibility that Clay doesn’t match for Google Sheets users:

- [LinkedIn Profile Scraper](https://derrick-app.com/data-enrichment/find-company-city-by-linkedin-profile-url): enrich profiles with emails, phones, and company information
- [Lead Email Finder](https://derrick-app.com/data-enrichment/find-company-contact-email-by-company-name): find professional email addresses
- [Email Verifier](https://derrick-app.com/data-enrichment/find-bounce-email-by-lead-email): verify email validity
- [Website Tech Lookup](https://derrick-app.com/data-enrichment/find-company-cms-website-by-company-website): identify technologies used on a website
- Website Text Scraper: automatically collect web content
- Ask OpenAI & Ask Claude: AI enrichment for scoring and personalization
- [LinkedIn Company Scraper](https://derrick-app.com/data-enrichment/find-company-city-by-linkedin-company-url): complete company data
- SimilarWeb Insights: traffic and audience analysis
- Remove Duplicates: automatic duplicate cleaning

**Built-in Artificial Intelligence**

Unlike Clay which charges extra for AI, Derrick includes GPT-4 and Claude 3.5 Sonnet starting at the $10 Solo plan:

- Automatic lead scoring based on your ICP
- LinkedIn biography summaries
- Personalized message generation
- Unstructured information extraction
- Company classification by sector

**Background Processing**

Derrick offers a unique feature: launch your enrichment, close Google Sheets, and receive an email notification when it’s complete. Clay requires staying on the platform during processing.

### Derrick’s Limitations vs Clay

- No API: Derrick focuses on enrichment via Google Sheets
- No 75+ source waterfall: Derrick offers targeted sources rather than complex waterfall
- Less suited for very complex workflows: Clay excels at sophisticated multi-step automations

### Who Is Derrick For?

Derrick is the ideal Clay alternative for:

- Freelancers and consultants with budgets <$100/month
- Teams who use Google Sheets daily
- Startups and SMBs with 5-100 employees
- Companies seeking simplicity over complexity
- Users who don’t need API or advanced waterfall

**Verdict**: If you work primarily in Google Sheets and seek a simple, affordable Clay alternative, Derrick offers the best value on the market with 28+ workflows starting at $10/month.

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## 2. Apollo: The Complete All-in-One Suite

Apollo presents itself as an all-in-one Clay alternative with its database of 275 million contacts and integrated CRM.

### Key Features

- Database: 275M B2B contacts
- Email finder and phone finder
- Automated email sequences
- Native CRM included
- Integrations: Salesforce, HubSpot, Outreach
- Complete API for automation

### Pricing

- Free: $0 (60 emails/month, limited features)
- Basic: $49/month (240 emails/month)
- Professional: $99/month (1,000 emails/month)
- Organization: $149/month (unlimited)

### Advantages vs Clay

- Massive proprietary database (vs Clay which aggregates)
- Integrated CRM to manage entire sales cycle
- More accessible pricing than Clay for basic features
- Simpler learning curve

### Limitations

- Variable data quality depending on regions
- Sometimes complex interface with too many features
- Credits expire monthly (no rollover)
- Less flexible than Clay for custom workflows

### For Whom?

Apollo suits sales teams of 10-500 people looking for a complete solution including prospecting, enrichment, and outreach, without juggling multiple tools.

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## 3. Evaboot: The Sales Navigator Specialist

Evaboot has established itself as the go-to Clay alternative for exporting and enriching LinkedIn Sales Navigator lists.

### Key Features

- Unlimited export from Sales Navigator
- Automatic data cleaning (duplicates, formats)
- Email finder with 60-70% match rate
- Email verification included
- CRM-ready CSV format

### Pricing

- Free Trial: 200 one-time credits
- Starter: $42/month (1,000 credits/year)
- Pro: $85/month (3,000 credits/year)
- Scale: $170/month (10,000 credits/year)

**Important note**: Evaboot requires a LinkedIn Sales Navigator subscription ($99.99/month), bringing the real cost to $141.99/month minimum.

### Advantages vs Clay

- Specialized for Sales Navigator (faster and more reliable)
- Automatic data cleaning
- Setup in under 10 minutes
- Ultra-simple interface

### Limitations

- Total dependency on Sales Navigator
- No phone numbers
- Single-function (LinkedIn export/enrichment only)
- High real cost with Sales Navigator subscription

### For Whom?

Evaboot is perfect for sales teams who use Sales Navigator intensively and need to regularly export and enrich LinkedIn lists.

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## 4. Findymail: The Email Deliverability Expert

Findymail stands out with exceptional email quality featuring a bounce rate below 2%.

### Key Features

- Email finder with automatic verification
- Guaranteed bounce rate <2%
- “Pay per verified email” model (you only pay for valid emails)
- Phone finder (paid option)
- Datacare Autopilot: automatic list cleaning

### Pricing

- Free: 10 one-time credits
- Starter: $99/month (5,000 credits)
- Growth: $249/month (20,000 credits)
- Pro: $499/month (50,000 credits)

### Advantages vs Clay

- Superior email quality (bounce <2% vs 5-8% average)
- You only pay for verified emails
- Better for large-scale cold emailing
- Credit rollover (up to 2×)

### Limitations

- High price compared to other alternatives
- Fewer overall enrichment features
- No in-depth company enrichment
- US coverage better than Europe

### For Whom?

Findymail is the ideal tool for cold emailers and B2B marketing teams who prioritize email quality over quantity, with a budget of $100-500 per month.

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## 5. Lusha: The Accessible Chrome Extension

Lusha offers a convenient Chrome extension to enrich your contacts directly from LinkedIn and other platforms.

### Key Features

- Chrome extension for one-click enrichment
- Database: 100M+ professional contacts
- Email finder and phone finder
- CRM integrations: Salesforce, HubSpot, Pipedrive
- API enrichment available

### Pricing

- Free: $0 (5 credits/month)
- Pro: $29/month (80 credits/month)
- Premium: $51/month (480 credits/year)
- Scale: Custom quote

### Advantages vs Clay

- Very accessible entry price ($29 vs $149)
- Ultra-convenient Chrome extension
- Instant setup
- Simple and intuitive interface

### Limitations

- Limited credit volume (80 emails/month on Pro plan)
- Average match rate (60-70%)
- Sometimes outdated data
- Not suitable for high volumes

### For Whom?

Lusha suits solo SDRs and BDRs, freelancers, or small teams doing occasional prospecting who prioritize simplicity over scale.

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## 6. Phantombuster: Multi-Platform Cloud Automation

Phantombuster offers over 100 “Phantoms” (cloud automations) to scrape and enrich from LinkedIn, Twitter, Instagram, and other platforms.

### Key Features

- 100+ ready-to-use automations
- Multi-platform: LinkedIn, Twitter, Instagram, Google Maps
- Cloud-based (no need to keep your computer on)
- API to create your own workflows
- CSV exports, Google Sheets, webhooks

### Pricing

- Starter: $56/month (20 execution hours)
- Pro: $128/month (80 hours)
- Team: $352/month (300 hours)

### Advantages vs Clay

- Multi-platform (not just LinkedIn)
- 100+ predefined automations
- Cloud automation (no infrastructure needed)
- Flexibility to create custom workflows

### Limitations

- Script instability (platforms change their rules)
- Higher ban risk
- Sometimes slow support
- Configuration complexity for some Phantoms

### For Whom?

Phantombuster targets growth hackers and marketing teams who need to automate scraping across multiple platforms and have technical skills to handle adjustments.

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## 7. Wiza: The Real-Time LinkedIn Exporter

Wiza specializes in LinkedIn Sales Navigator export with a 99% email deliverability rate.

### Key Features

- Real-time export from Sales Navigator
- Email finder with 99% deliverability
- Instant email verification
- Integrations: HubSpot, Salesforce, Pipedrive
- One-click CSV export

### Pricing

- Free Trial: 25 one-time credits
- Starter: $50/month (2,000 credits/month)
- Pro: $125/month (10,000 credits/month)

**Note**: Like Evaboot, requires Sales Navigator ($99.99/month), for a total cost of $149.99/month minimum.

### Advantages vs Clay

- Exceptional email deliverability (99%)
- Real-time export (no delay)
- Ultra-simple interface
- No daily export limit

### Limitations

- Total dependency on Sales Navigator
- High real cost (tool + Sales Navigator)
- No refund on used credits
- Sometimes slow customer support

### For Whom?

Wiza is suited for sales teams of 5-100 people who use Sales Navigator daily and need verified emails in real-time for their campaigns.

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## 8. Cognism: The Premium Enterprise Solution

Cognism targets large enterprises with its Diamond Data® offering and exceptional European coverage.

### Key Features

- Diamond Data®: manually verified phone numbers
- Premium EU coverage (98% accuracy)
- Native GDPR/CCPA compliance
- Intent data and buying signals
- Enterprise CRM integrations
- Dedicated support with CSM

### Pricing

- Platinum: From $1,250/month ($15,000/year minimum)
- Diamond: Custom quote ($25,000+/year)

### Advantages vs Clay

- Premium data quality (human verification)
- Best European market coverage
- Strict compliance for regulated companies
- Enterprise support with dedicated CSM

### Limitations

- Very high price (out of SMB/startup budget)
- Mandatory annual contract
- Opaque pricing (requires sales demo)
- Overkill for small structures

### For Whom?

Cognism exclusively addresses companies with 200+ employees, budgets >$15,000/year, who have strict compliance requirements and seek premium quality over volume.

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## 9. Kaspr: GDPR-First for Europe

Kaspr positions itself as the European alternative with native GDPR compliance.

### Key Features

- Chrome extension for LinkedIn
- Optimized European coverage
- GDPR compliant by design
- Email and phone finder
- Main CRM integrations
- Recently acquired by Cognism

### Pricing

- Free: $0 (15 credits/month)
- Starter: $49/month (100 emails + 20 phones/month)
- Business: $79/month (500 emails + 50 phones/month)
- Organization: $99/month (1,000 emails + 100 phones/month)

### Advantages vs Clay

- More accessible price ($49 vs $149)
- Quality European data
- Native GDPR (important for EU companies)
- Convenient Chrome extension

### Limitations

- Broken bulk functionality (reported by users)
- Limited volume compared to other solutions
- Improvable customer support
- Less suited for US market

### For Whom?

Kaspr suits sales teams of 5-50 people based in Europe, who prospect primarily in the European market and need strict GDPR compliance.

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## 10. Scalelist: Job Change Monitoring

Scalelist offers a unique approach by focusing on automatic job change monitoring to detect commercial opportunities.

### Key Features

- Automatic job change monitoring
- Real-time alerts on your target accounts
- Standard data enrichment
- Basic CRM integrations
- Pipeline tracking dashboard

### Pricing

- Micro: $19/month
- Starter: $29/month
- Pro: $49/month

### Advantages vs Clay

- Ultra-competitive price ($19 entry point)
- Unique monitoring functionality on the market
- Perfect for account-based selling
- Simple to use

### Limitations

- Recent player (launched in 2026)
- Few user reviews available
- Limited integrations
- Not suitable for mass enrichment

### For Whom?

Scalelist addresses account managers, sales managers, and teams of 10-100 people practicing account-based selling who want to automatically detect re-engagement opportunities.

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## How to Choose the Best Clay Alternative for Your Business?

Choosing the right Clay alternative depends on several criteria based on your profile and needs.

### By Monthly Budget

**Budget <$100/month**

- **Derrick App** ($10-32): Best value for Google Sheets
- Scalelist ($19): If job change monitoring is priority
- Lusha Free/Pro ($0-29): For limited occasional prospecting

**Budget $100-200/month**

- **Derrick Team** ($85): For teams on Google Sheets
- Apollo Basic/Professional ($49-99): If integrated CRM needed
- Evaboot + Sales Navigator ($142): LinkedIn export specialist

**Budget >$200/month**

- Findymail ($99-499): Priority email quality
- Apollo Organization ($149): Complete all-in-one
- Clay ($149+): Complex multi-source workflows

**Budget >$1,000/month**

- Cognism ($1,250+): Enterprise with strict compliance

### By Team Size

**Freelance / Solo (1 person)**

1. **Derrick Solo** ($10): Perfect for Google Sheets workflow
2. Lusha Pro ($29): Convenient Chrome extension
3. Scalelist Micro ($19): If monitoring priority

**Startup / Small Team (2-10 people)**

1. **Derrick Pro/Team** ($32-85): Simplicity + price
2. Apollo Basic/Professional: All-in-one
3. Evaboot: Sales Navigator specialist

**SMB (10-100 people)**

1. **Derrick Enterprise** ($190): Google Sheets at scale
2. Apollo Organization: Complete solution
3. Findymail: Premium email quality

**Enterprise (100+ people)**

1. Apollo Professional × licenses: Volume and API
2. Cognism: Enterprise with compliance
3. Clay: Advanced workflows

### By Primary Use Case

**Simple Enrichment in Google Sheets**

→ **Derrick App**: Only true 100% Google Sheets alternative, 28+ workflows, from $10/month

**Intensive Sales Navigator Export**

→ Evaboot: Recognized specialist with auto-cleaning

**Large-Scale Cold Emailing**

→ Findymail: <2% bounce rate, pay per verified email

**Occasional LinkedIn Prospecting**

→ Lusha: Simple and fast Chrome extension

**All-in-One with CRM**

→ Apollo: 275M contact base + sequences + CRM

**Multi-Platform Workflows**

→ Phantombuster: 100+ cloud automations

**Strict EU Compliance**

→ Kaspr or Cognism: Native GDPR

**Commercial Opportunity Monitoring**

→ Scalelist: Job change alerts

### By Technical Level

**Beginner (no technical skills)**

1. **Derrick**: 5-minute setup in Google Sheets
2. Lusha: Intuitive Chrome extension
3. Evaboot: Simple interface for Sales Navigator

**Intermediate (automation basics)**

1. Apollo: Guided interface
2. Wiza: One-click export
3. **Derrick**: Predefined workflows

**Advanced (developer / RevOps)**

1. Clay: Complex waterfall, API
2. Phantombuster: Custom workflows
3. Apollo: Complete API

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## FAQ: Clay Alternatives

### Is Clay too expensive for SMBs?

Yes, with a starting price of $149/month, Clay exceeds the budget of many SMBs and startups. Alternatives like **Derrick App** ($10-85), Scalelist ($19-49), or Apollo ($49-99) offer solid enrichment features at accessible prices.

### What’s the best free Clay alternative?

**Derrick App** offers the most generous free plan with 200 renewable credits/month, allowing a real test of the platform. Apollo Free and Lusha Free also offer free plans but very limited (60 and 5 credits/month respectively).

### Is there a Clay alternative without Sales Navigator dependency?

Yes, several alternatives work without Sales Navigator: **Derrick App** (70% of features without SN), Apollo, Lusha, Findymail, Cognism, and Kaspr. Only Evaboot and Wiza require Sales Navigator.

### Which Clay alternative offers integrated AI?

**Derrick App** integrates GPT-4 and Claude 3.5 Sonnet from the $10 Solo plan for scoring, personalization, and data extraction. Apollo offers basic AI in its higher plans, but Clay remains the leader for advanced AI workflows.

### Clay or Apollo: which to choose?

**Clay** if you need complex workflows with waterfall of 75+ sources and a budget >$149/month. **Apollo** if you’re looking for an all-in-one with integrated CRM and massive contact base from $49/month. For a simple Google Sheets workflow, **Derrick** remains the best option at $10/month.

### Which Clay alternative for Europe?

**Kaspr** and **Cognism** offer the best European coverage with native GDPR compliance. **Derrick App** also offers French support and a GDPR-first approach accessible to European SMBs.

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## Conclusion: Which Clay Alternative Is Right for You?

Clay remains a powerful tool for advanced RevOps teams who need complex workflows with multi-source waterfall. However, its minimum price of $149/month and steep learning curve make it unsuitable for many businesses.

**Our recommendation by profile:**

- **Freelance / Consultant**: [Derrick App](https://workspace.google.com/marketplace/app/linkedin_email_phone_finder_ia_%E2%80%94_derrick/3746789989) ($10) for simple and economical Google Sheets workflow
- **Startup 5-20 employees**: Derrick Pro ($32) or Apollo Basic ($49) depending on CRM needs
- **SMB 20-100 employees**: Derrick Team ($85) for Google Sheets or Apollo Professional ($99) for all-in-one
- **Sales Navigator Specialist**: Evaboot ($42) + SN if intensive export
- **Cold Emailer**: Findymail ($99) for premium email quality
- **Enterprise 200+**: Cognism ($1,250) for compliance and premium quality

**Derrick App stands out as the best Clay alternative** for teams who work in Google Sheets daily, seek simplicity over complexity, and have a budget under $200/month. With its 28+ workflows, built-in AI (GPT-4 + Claude), and pricing starting at $10/month, Derrick democratizes access to professional-quality [B2B data enrichment](https://derrick-app.com/data-enrichment).

### Additional Resources

To go further in B2B data enrichment:

- Discover all [Derrick enrichment workflows](https://derrick-app.com/data-enrichment)
- Learn key concepts in our [data enrichment glossary](https://derrick-app.com/glossary)
- Check the definition of [Account-Based Marketing](https://derrick-app.com/glossary/account-based-marketingx)
- Understand [Account-Based Sales Development](https://derrick-app.com/glossary/account-based-sales-developmentx)
- Master [Account Mapping](https://derrick-app.com/glossary/account-mappingx) for your prospecting strategies

Test [Derrick App for free on Google Workspace Marketplace](https://workspace.google.com/marketplace/app/linkedin_email_phone_finder_ia_%E2%80%94_derrick/3746789989) with 200 renewable monthly credits and discover why more and more teams choose this Clay alternative for their B2B data enrichment.