# Signal by Derrick: The intelligent monitoring that turns your prospect lists into living opportunities.

> **Quick answer**: Signal by Derrick monitors existing Google Sheets prospect lists for strategic events like job changes, company moves, or funding rounds, automatically alerting sales teams when outreach timing is optimal. Unlike static lead databases, it tracks continuous market movements across contacts already identified as valuable. Derrick offers Signal monitoring at €9 per month per user with 100 enrichment credits, positioning it as a lightweight alternative to enterprise intent data platforms for SMBs and solo salespeople prioritizing timing over volume.

> **Summary** In the B2B sales world, the biggest problem is no longer “who to target”, but “when to contact them”. And most of the time, you find out too late.Signal, the new feature from Derrick, changes the game. Instead of constantly chasing new leads, Signal transforms your existing lists (Google Sheets) into intelligent watchlists that automatically […]

*Published: 2026-05-13 · Updated: 2026-05-13 · Canonical: https://derrick-app.com/en/signals/*

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In the B2B sales world, the biggest problem is no longer *“who to target”*, but *“when to contact them”*.

- Your leads are moving.
- Your contacts are changing jobs.
- Your target accounts are raising funds.

And most of the time, you find out too late.
**Signal**, the new feature from Derrick, changes the game.

Instead of constantly chasing new leads, Signal transforms your existing lists (Google Sheets) into intelligent watchlists that automatically alert you of important movements.

![](https://derrick-app.com/wp-content/uploads/2026/05/Screenshot-2026-05-13-at-16.06.35-1.png)

## **Why do your lists become obsolete so quickly?**

The reality of the market is brutal:

- In B2B, a decision-maker changes jobs on average every **18 to 24 months**.
- In France, executives and junior sales reps stay in the same role for an average of **23 to 30 months**.
- Approximately **15 to 20% of decision-makers** change jobs every year.
- Tech startups and scale-ups raise funds on average every **18 months**.

**Result:** Your beautiful list of 500 strategic accounts loses **15 to 45% of its value** each year if you don’t actively monitor it.

## **Signal: Google Alerts for your strategic accounts**

❌ Signal is not another lead database.
❌ Signal is not an AI SDR that sends messages on your behalf.
❌ Signal is not a classic intent data tool.

**Signal is a monitoring system** that continuously tracks the people and companies you have already identified as important.

It’s the “Flux” layer everyone has been waiting for on top of static “Stock” lists.

### How does Signal work? (Clear steps)

1. **You import your list into Google Sheets** (target accounts, dream customers, former clients, champions, ICP, etc.)
2. **You activate Signal monitoring in just a few clicks** You choose what you want to track: - A contact’s job change - A contact’s company change - A company raising funds - Other signals coming soon
3. **Derrick automatically monitors for updates**
4. **You receive a clear, actionable email alert at the right moment**

![](https://derrick-app.com/wp-content/uploads/2026/05/Screenshot-2026-05-13-at-16.04.37-1.png)

### **Real-life examples of use**

- You contact a champion **the very day** they join a new company (the perfect moment for a “congratulations + discovery” message).
- You re-engage a former client **when** they return to a decision-making role.
- You prioritize a target account **right after** their funding round.
- Your RevOps team knows exactly which accounts have momentum this week.

### Who is Signal for?

- **RevOps & Sales Ops**: Continuous monitoring of strategic accounts.
- **Growth / Outbound teams**: Perfect timing for outreach.
- **Agencies**: Tracking of key prospects and clients.
- **Founders & Solo Salespeople**: Lightweight monitoring without a heavy CRM.
- **ABM approach**: Detecting momentum on target accounts.

It’s still in beta. If you like the feature, we’ll evolve it based on your feedback:

- More signals covered
- Sending alerts to other places (LGM, Slack, CRM, etc.)
- And much more…

## **Flux vs Stock: The New Philosophy**

Most prospecting tools operate in **Stock mode**: a static snapshot at a single point in time.
**Signal** works in **Flux mode**: it follows the continuous movement of the market.

It’s the difference between having a static list and having a **living GTM radar**.

**Signal is NOT:**
❌ A lead database
❌ A spam automation tool
❌ A “find me hot leads” tool

**Signal IS:**

✅ The intelligent monitoring of your strategic accounts.
✅ You stay in full control of who matters.

Derrick does the rest.

**Stop running. Start being smarter.**
Contact your prospects at the exact moment they are most receptive.

**Ready to transform your prospecting?**

→ [Try Signal for free on Derrick](https://derrick-app.com)

![](https://derrick-app.com/wp-content/uploads/2026/05/Screenshot-2026-05-13-at-17.01.20-1.png)