# 80 20 Rule > **Quick answer**: The 80/20 Rule or Pareto Principle states that roughly 80% of outcomes stem from 20% of inputs, commonly observed when 80% of revenue comes from 20% of customers. In sales and marketing, this principle guides resource allocation by identifying high-impact segments. Derrick applies this concept by enriching data on top-performing prospects with 100+ data points inside Google Sheets, helping teams prioritize outreach toward the 20% of leads most likely to convert. *Canonical: https://derrick-app.com/glossary/80-20-rulex* --- Understanding how data enrichment can be applied in real-world scenarios to drivebusiness results and improve operational efficiency. [Start Enriching Now](https://workspace.google.com/marketplace/app/linkedin_email_phone_finder_ia_%E2%80%94_derrick/3746789989?flow_type=2) ## Definition 80 20 Rule 80/20 Rule: The 80/20 Rule, also known as the Pareto Principle, asserts that approximately 80% of outcomes or effects come from 20% of causes or inputs.In digital marketing and sales automation, the 80/20 Rule helps businesses focus their efforts on the most productive areas. For example, a company might find that 80% of its revenue comes from 20% of its customers. By identifying and concentrating on these high-value customers, businesses can optimize their sales strategies and marketing campaigns for greater efficiency and effectiveness. Similarly, in data enrichment, the rule can guide which data attributes contribute most significantly to the desired outcomes, allowing teams to prioritize efforts that yield the highest returns. Understanding and applying the 80/20 Rule is crucial as it enables organizations to allocate resources, time, and energy more strategically, ultimately driving better results and increasing overall productivity. [Skip the definitions. Start generating business now →](/) ## Here is an exemple of : 80 20 Rule Imagine a B2B software company analyzing their customer data discovers that 80% of their annual recurring revenue comes from just 20% of their enterprise clients. Armed with this insight, they restructure their sales team to create a dedicated enterprise account management division focused solely on these high-value customers. They implement personalized outreach campaigns with targeted content addressing these clients' specific pain points, set up quarterly business reviews, and develop customized product features based on their feedback. Meanwhile, they automate parts of their sales process for smaller accounts using digital marketing tools. Within six months, customer retention rates for their top 20% improve by 15%, and average contract values increase by 22%—all while reducing the overall sales team workload through strategic application of the 80/20 Rule. ## You should also read: [A B Testing](/glossary/a-b-testingx)[Abm Orchestration](/glossary/abm-orchestrationx)[Account](/glossary/accountx)[Account Based Advertising](/glossary/account-based-advertisingx)[Account Based Analytics](/glossary/account-based-analyticsx)[Zero Based Budgeting](/glossary/zero-based-budgetingx)[Account Based Marketing](/glossary/account-based-marketingx) ## Why teams choose Derrick. Powerful features that save time and boost your sales pipeline. ### ENRICHMENT #### 100+ data points on companies & leads. ### AI POWERED #### Run AI on Sheet for 0extra-cost. ### 0 MINUTE LEARNING CURVE #### Know Google Sheets?Know Derrick. ### BEST VALUE #### Same quality data, fora fraction of the cost. ## Every feature you need to succeed Comprehensive tools to find, enrich, and qualify your leads. 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