# Accessibility Testing > **Quick answer**: Accessibility testing evaluates whether digital products can be used effectively by people with disabilities, including those with visual, auditory, physical, or cognitive impairments. This process helps organizations comply with ADA and WCAG standards while expanding their potential audience. In sales and marketing automation, accessibility testing ensures all prospects can interact with emails, landing pages, and forms. Derrick runs inside Google Sheets, which itself includes built-in accessibility features like screen reader support and keyboard navigation for data enrichment workflows. *Canonical: https://derrick-app.com/glossary/accessibility-testingx* --- Understanding how data enrichment can be applied in real-world scenarios to drivebusiness results and improve operational efficiency. [Start Enriching Now](https://workspace.google.com/marketplace/app/linkedin_email_phone_finder_ia_%E2%80%94_derrick/3746789989?flow_type=2) ## Definition Accessibility Testing Accessibility Testing: Accessibility testing is the process of evaluating a digital product or service to ensure it can be used effectively by people with disabilities.Accessibility testing is crucial for digital marketing and sales automation as it ensures that websites, applications, and digital content are usable by a wider audience, including individuals with visual, auditory, physical, or cognitive impairments. This type of testing helps organizations comply with legal standards such as the Americans with Disabilities Act (ADA) and the Web Content Accessibility Guidelines (WCAG), thereby avoiding potential legal issues and enhancing user experience. By prioritizing accessibility, companies can reach a broader audience, improve customer satisfaction, and boost their brand reputation. In digital marketing and sales automation, accessibility testing ensures that all potential customers can interact with and benefit from the digital content and tools provided, making it an essential step in creating inclusive and effective marketing strategies. [Skip the definitions. Start generating business now →](/) ## Here is an exemple of : Accessibility Testing For example, a marketing team launches a new email campaign with interactive elements to promote their software product. During accessibility testing, they discover that the interactive buttons aren't properly labeled for screen readers, making it impossible for visually impaired prospects to engage with the call-to-action. The team remedies this by adding proper ARIA labels and alternative text, ensuring all recipients can navigate the email regardless of ability. They also test their landing page with keyboard-only navigation to confirm that users with motor disabilities can complete the sign-up process without using a mouse. After implementing these accessibility improvements, they notice not only compliance with WCAG 2.1 standards but also a 15% increase in conversion rates across all user segments. ## You should also read: [Account View Through Rate](/glossary/account-view-through-ratex)[Accounts Payable](/glossary/accounts-payablex)[Ad Hoc Reporting](/glossary/ad-hoc-reportingx)[Adobe Analytics](/glossary/adobe-analyticsx)[Affiliate Marketing](/glossary/affiliate-marketingx)[Affiliate Networks](/glossary/affiliate-networksx)[After Sales Service](/glossary/after-sales-servicex) ## Why teams choose Derrick. Powerful features that save time and boost your sales pipeline. ### ENRICHMENT #### 100+ data points on companies & leads. ### AI POWERED #### Run AI on Sheet for 0extra-cost. ### 0 MINUTE LEARNING CURVE #### Know Google Sheets?Know Derrick. ### BEST VALUE #### Same quality data, fora fraction of the cost. ## Every feature you need to succeed Comprehensive tools to find, enrich, and qualify your leads. [🤖 ### Derrick MCP AI PoweredUse Derrick data enrichment directly from Claude Desktop & and ChatGPT and any MCP-compatible AI tool.](/features/derrick-mcp)[🇫🇷 ### 🇫🇷 SIRET/SIREN Enrichment FreeEnrich French companies via SIRET/SIREN with identity, activity, directors and legal data.](/features/siret-siren-enrichment)[👔 ### LinkedIn Followers & Connections Count FreeEnrich profiles with follower & connections count](/features/linkedin-followers-connections-count)[🕷️ ### Import LinkedIn Leads (linkedin) FreeImport your linkedin regular leads into Google Sheets with a single click.](/features/import-linkedin-leads-regular)[🕷️ ### Import LinkedIn Companies (linkedin) FreeInstantly import company lists from Linkedin regular.](/features/import-linkedin-companies-regular)[✉️ ### Email Finder PremiumFind your prospects’ emails directly from Google Sheets.](/features/email-finder)[⚡ ### Search First Page Organic SERP Results on Google PremiumRetrieve all organic results from Google’s first page for your lists.](/features/search-first-page-organic-serp-results-on-google)[⚡ ### Search First Organic Result on Google PremiumFind the top organic Google result for your prospect searches.](/features/search-first-organic-result-on-google)[📱 ### Email & Social Extractor from Website PremiumExtract emails and social profiles from any website.](/features/email-social-extractor-from-website) and 100+ additional companies & leads data... ## Data-Enrichment Chain actions without technical knowledge. Everything happens in Google Sheet. [LinkedIn ### How to Find Company Followers count from Company Name? Follow these steps to learn how to find company followers count with company name](/data-enrichment/find-company-followers-by-company-name)[Phone ### How to Find Company Phone Number from Company Website? Follow these steps to learn how to find company phone number with company website](/data-enrichment/find-company-phone-number-by-company-website)[Website ### How to Find company website text from linkedin Company Url? Follow these steps to learn how to find company website text with linkedin Company Url](/data-enrichment/find-company-website-text-by-linkedin-company-url)[LinkedIn ### How to Find company hashtags from Linkedin Company Url? Follow these steps to learn how to find company hashtags with linkedin company url](/data-enrichment/find-company-hashtags-by-linkedin-company-url)[Company ### How to Find Company Funding Rounds from Company Contact Email? Follow these steps to learn how to find company funding rounds with company contact email](/data-enrichment/find-company-funding-rounds-by-company-contact-email)[Company ### How to Find Company Funding Rounds from Linkedin Company Url? Follow these steps to learn how to find company funding rounds with linkedin company url](/data-enrichment/find-company-funding-rounds-by-linkedin-company-url)[Lead ### How to Find Jobtitle from Lead Email? Follow these steps to learn how to find jobtitle with lead email](/data-enrichment/find-jobtitle-by-lead-email)[Website ### How to Find company tech website from company name? Follow these steps to learn how to find company tech website with company name](/data-enrichment/find-company-tech-website-by-company-name)[Company ### How to Find Company Country from Company Name? Follow these steps to learn how to find company country with company name](/data-enrichment/find-company-country-by-company-name)