# Account Based Marketing > **Quick answer**: Account-Based Marketing is a B2B strategy where marketing and sales teams focus resources on a defined set of high-value target accounts rather than broad audiences. It involves personalized campaigns tailored to each account's specific needs, decision-makers, and pain points. Derrick enriches ABM workflows by providing 100+ company and contact data points directly in Google Sheets, enabling teams to research target accounts, identify decision-makers, and personalize outreach at scale without switching between multiple tools. *Canonical: https://derrick-app.com/glossary/account-based-marketingx* --- Understanding how data enrichment can be applied in real-world scenarios to drivebusiness results and improve operational efficiency. [Start Enriching Now](https://workspace.google.com/marketplace/app/linkedin_email_phone_finder_ia_%E2%80%94_derrick/3746789989?flow_type=2) ## Definition Account Based Marketing Account-Based Marketing (ABM): Account-Based Marketing is a strategic approach to digital marketing and sales where resources are concentrated on a specific set of target accounts within a market.ABM integrates personalized marketing strategies to engage and convert high-value accounts, aligning marketing efforts closely with sales objectives. By focusing on individual accounts, this approach enables tailored messaging that resonates with the specific needs and pain points of the target companies, enhancing the likelihood of conversion. In digital marketing and sales automation, ABM leverages data enrichment to refine audience segmentation and deliver relevant content, thereby improving engagement and ROI. This method is particularly valuable in B2B contexts where long sales cycles and complex buying decisions are common. ABM’s emphasis on quality over quantity helps businesses allocate resources efficiently and build stronger, long-term relationships with key clients. [Skip the definitions. Start generating business now →](/) ## Here is an exemple of : Account Based Marketing For example, a software company selling an enterprise CRM solution might implement an ABM strategy by first identifying 50 target companies that match their ideal customer profile. Their marketing team would then research each company's specific pain points, decision-makers, and business objectives. Instead of running generic ad campaigns, they would create personalized content for each account—such as custom case studies highlighting industry-specific ROI, tailored email sequences addressing the target company's particular challenges, and personalized landing pages that speak directly to the organization's needs. The sales team would simultaneously develop relationship-building strategies with key stakeholders at these companies, providing them with relevant insights and solutions. By focusing their resources on these high-value accounts rather than casting a wide net, the software company achieves higher engagement rates, more meaningful conversations, and ultimately, larger deal sizes with better-fit customers. ## You should also read: [Account Based Marketing Benchmarks](/glossary/account-based-marketing-benchmarksx)[Account Based Everything](/glossary/account-based-everythingx)[Account Based Sales](/glossary/account-based-salesx)[Account Based Marketing Software](/glossary/account-based-marketing-softwarex)[Account Based Sales Development](/glossary/account-based-sales-developmentx)[Account Based Selling](/glossary/account-based-sellingx)[Account Click Through Rate](/glossary/account-click-through-ratex) ## Why teams choose Derrick. Powerful features that save time and boost your sales pipeline. ### ENRICHMENT #### 100+ data points on companies & leads. ### AI POWERED #### Run AI on Sheet for 0extra-cost. ### 0 MINUTE LEARNING CURVE #### Know Google Sheets?Know Derrick. ### BEST VALUE #### Same quality data, fora fraction of the cost. ## Every feature you need to succeed Comprehensive tools to find, enrich, and qualify your leads. [🤖 ### Derrick MCP AI PoweredUse Derrick data enrichment directly from Claude Desktop & and ChatGPT and any MCP-compatible AI tool.](/features/derrick-mcp)[🇫🇷 ### 🇫🇷 SIRET/SIREN Enrichment FreeEnrich French companies via SIRET/SIREN with identity, activity, directors and legal data.](/features/siret-siren-enrichment)[👔 ### LinkedIn Followers & Connections Count FreeEnrich profiles with follower & connections count](/features/linkedin-followers-connections-count)[🕷️ ### Import LinkedIn Leads (linkedin) FreeImport your linkedin regular leads into Google Sheets with a single click.](/features/import-linkedin-leads-regular)[🕷️ ### Import LinkedIn Companies (linkedin) FreeInstantly import company lists from Linkedin regular.](/features/import-linkedin-companies-regular)[✉️ ### Email Finder PremiumFind your prospects’ emails directly from Google Sheets.](/features/email-finder)[⚡ ### Search First Page Organic SERP Results on Google PremiumRetrieve all organic results from Google’s first page for your lists.](/features/search-first-page-organic-serp-results-on-google)[⚡ ### Search First Organic Result on Google PremiumFind the top organic Google result for your prospect searches.](/features/search-first-organic-result-on-google)[📱 ### Email & Social Extractor from Website PremiumExtract emails and social profiles from any website.](/features/email-social-extractor-from-website) and 100+ additional companies & leads data... ## Data-Enrichment Chain actions without technical knowledge. Everything happens in Google Sheet. [Company ### How to Find Company Postal Code from Fullname? Follow these steps to learn how to find company postal code with fullname](/data-enrichment/find-company-postal-code-by-fullname)[Company ### How to Find Company City from Linkedin Company Url? Follow these steps to learn how to find company city with linkedin company url](/data-enrichment/find-company-city-by-linkedin-company-url)[LinkedIn ### How to Find Company Last Funding Announced On Linkedin from Lead Email? Follow these steps to learn how to find company last funding announced on linkedin with lead email](/data-enrichment/find-company-last-funding-announced-on-linkedin-by-lead-email)[Company ### How to Find Company Funding Rounds from Company Contact Email? Follow these steps to learn how to find company funding rounds with company contact email](/data-enrichment/find-company-funding-rounds-by-company-contact-email)[Company ### How to Find Company Postal Code from Company Contact Email? Follow these steps to learn how to find company postal code with company contact email](/data-enrichment/find-company-postal-code-by-company-contact-email)[Website ### How to Find product rating from linkedin Company Url? Follow these steps to learn how to find product rating with linkedin Company Url](/data-enrichment/find-product-rating-by-linkedin-company-url)[Website ### How to Find company website trafic by country from company name? Follow these steps to learn how to find company website trafic by country with company name](/data-enrichment/find-company-website-trafic-by-country-by-company-name)[Company ### How to Find Company Last Funding Money Raised from Company Contact Email? Follow these steps to learn how to find company last funding money raised with company contact email](/data-enrichment/find-company-last-funding-money-raised-by-company-contact-email)[Company ### How to Find Company Country from Lead Email? Follow these steps to learn how to find company country with lead email](/data-enrichment/find-company-country-by-lead-email)