# Account > **Quick answer**: An account in data enrichment is a customer or prospect entity—typically a company or organization—whose basic CRM record gets augmented with firmographic, technographic, or behavioral data to improve targeting and personalization. Enriched accounts include details like employee count, revenue, tech stack, and buying signals, enabling precise lead scoring and segmentation. Derrick enriches accounts inside Google Sheets with over 100 data points, letting sales teams instantly append company intelligence without switching tools or paying per-seat licensing fees. *Canonical: https://derrick-app.com/glossary/accountx* --- Understanding how data enrichment can be applied in real-world scenarios to drivebusiness results and improve operational efficiency. [Start Enriching Now](https://workspace.google.com/marketplace/app/linkedin_email_phone_finder_ia_%E2%80%94_derrick/3746789989?flow_type=2) ## Definition Account Account: An account in data enrichment refers to a customer or potential customer entity that is enhanced with additional data to improve sales and marketing efforts.An account typically represents a company, organization, or individual whose information is stored in a database and may include details such as name, contact information, industry, and purchasing history. In the context of digital marketing and sales automation, data enrichment involves augmenting these accounts with additional data points like firmographics, technographics, or behavioral insights. This enriched data allows for more personalized marketing strategies and precise sales targeting. By leveraging enriched accounts, companies can better understand their customers' needs, optimize lead scoring, and improve customer segmentation. The process of account enrichment is crucial as it enhances data accuracy and completeness, leading to more effective decision-making and ultimately driving sales growth and marketing ROI. [Skip the definitions. Start generating business now →](/) ## Here is an exemple of : Account For example, a B2B software company might have an account for "Acme Corporation" in their CRM with basic information like company name, location, and primary contact. Through data enrichment, they discover Acme has 500 employees, $50 million in annual revenue, recently invested in cloud infrastructure, and has visited pricing pages on their website three times in the past month. Armed with this enriched account information, the sales team can now tailor their pitch specifically to Acme's size, budget capacity, and apparent interest in moving to a new solution, significantly increasing their chances of closing the deal. ## You should also read: [Account Based Advertising](/glossary/account-based-advertisingx)[Account Based Analytics](/glossary/account-based-analyticsx)[Zero Based Budgeting](/glossary/zero-based-budgetingx)[Account Based Marketing](/glossary/account-based-marketingx)[Account Based Marketing Benchmarks](/glossary/account-based-marketing-benchmarksx)[Account Based Everything](/glossary/account-based-everythingx)[Account Based Sales](/glossary/account-based-salesx) ## Why teams choose Derrick. Powerful features that save time and boost your sales pipeline. ### ENRICHMENT #### 100+ data points on companies & leads. ### AI POWERED #### Run AI on Sheet for 0extra-cost. ### 0 MINUTE LEARNING CURVE #### Know Google Sheets?Know Derrick. ### BEST VALUE #### Same quality data, fora fraction of the cost. ## Every feature you need to succeed Comprehensive tools to find, enrich, and qualify your leads. 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Everything happens in Google Sheet. [Website ### How to Find company cms website from company name? Follow these steps to learn how to find company cms website with company name](/data-enrichment/find-company-cms-website-by-company-name)[Website ### How to Find company website text from linkedin Company Url? Follow these steps to learn how to find company website text with linkedin Company Url](/data-enrichment/find-company-website-text-by-linkedin-company-url)[Company ### How to Find company tagline from linkedin profile url? Follow these steps to learn how to find company tagline with linkedin profile url](/data-enrichment/find-company-tagline-by-linkedin-profile-url)[LinkedIn ### How to Find Company Last Funding Announced On Linkedin from Linkedin Company Url? 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