# Ad Hoc Reporting > **Quick answer**: Ad hoc reporting enables users to create custom reports on demand rather than waiting for scheduled reporting cycles, supporting real-time data-driven decisions in marketing and sales. Unlike standard reports with fixed structures, ad hoc reports answer specific business questions as they arise, allowing teams to respond quickly to market changes. Derrick enables ad hoc analysis directly in Google Sheets by enriching lead and company data with 100+ data points, letting users create immediate custom reports without switching tools or waiting for IT support. *Canonical: https://derrick-app.com/glossary/ad-hoc-reportingx* --- Understanding how data enrichment can be applied in real-world scenarios to drivebusiness results and improve operational efficiency. [Start Enriching Now](https://workspace.google.com/marketplace/app/linkedin_email_phone_finder_ia_%E2%80%94_derrick/3746789989?flow_type=2) ## Definition Ad Hoc Reporting Ad hoc reporting is a business intelligence process that enables users to create reports on demand, tailored to specific questions or needs, without waiting for scheduled reporting cycles. In digital marketing and sales automation, ad hoc reporting is crucial because it allows marketers and sales teams to quickly generate customized reports for specific campaigns, performance metrics, or sales data. This flexibility supports data-driven decision-making by providing real-time insights that can be acted upon immediately. Unlike standard reports, which are pre-structured and generated at regular intervals, ad hoc reports are highly dynamic and can be tailored to answer unique business queries as they arise. This empowers teams to explore data more deeply and respond swiftly to changing market conditions, optimizing strategies and enhancing competitive advantage. By facilitating quick access to tailored data insights, ad hoc reporting plays a vital role in the agile management of marketing and sales efforts. [Skip the definitions. Start generating business now →](/) ## Here is an exemple of : Ad Hoc Reporting For example, imagine a marketing team running multiple social media campaigns simultaneously. When the CMO suddenly asks about the performance of Instagram Stories versus Facebook Ads for a specific product launch in the Northeast region, the team doesn't need to wait for the monthly reporting cycle. Using ad hoc reporting capabilities, a marketing analyst can immediately pull data comparing click-through rates, conversion metrics, and ROI for both channels in that specific region. Within minutes, they discover that Instagram Stories are generating 37% higher engagement but Facebook Ads are delivering better conversion rates. This real-time insight allows the team to reallocate budget from underperforming ad sets to high-converting ones that same day, ultimately improving campaign performance before the product launch window closes. ## You should also read: [Adobe Analytics](/glossary/adobe-analyticsx)[Affiliate Marketing](/glossary/affiliate-marketingx)[Affiliate Networks](/glossary/affiliate-networksx)[After Sales Service](/glossary/after-sales-servicex)[Agile Methodology](/glossary/agile-methodologyx)[Ai Data Enrichment](/glossary/ai-data-enrichmentx)[Ai Powered Marketing](/glossary/ai-powered-marketingx) ## Why teams choose Derrick. Powerful features that save time and boost your sales pipeline. ### ENRICHMENT #### 100+ data points on companies & leads. ### AI POWERED #### Run AI on Sheet for 0extra-cost. ### 0 MINUTE LEARNING CURVE #### Know Google Sheets?Know Derrick. ### BEST VALUE #### Same quality data, fora fraction of the cost. ## Every feature you need to succeed Comprehensive tools to find, enrich, and qualify your leads. 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Follow these steps to learn how to find company industry with lead email](/data-enrichment/find-company-industry-by-lead-email)[Website ### How to Find company cms website from linkedin Company Url? Follow these steps to learn how to find company cms website with linkedin Company Url](/data-enrichment/find-company-cms-website-by-linkedin-company-url)[Lead ### How to Find skills from Lead Email? Follow these steps to learn how to find skills with lead email](/data-enrichment/find-skills-by-lead-email)[Company ### How to Find Company City from Company Contact Email? Follow these steps to learn how to find company city with company contact email](/data-enrichment/find-company-city-by-company-contact-email)[Website ### How to Find Company Website from Linkedin Company Url? Follow these steps to learn how to find company website with linkedin company url](/data-enrichment/find-company-website-by-linkedin-company-url)