# Analytical Crm > **Quick answer**: Analytical CRM is a data-driven system that analyzes customer information from multiple touchpoints to improve marketing, sales, and service decisions. It identifies behavioral patterns, segments profitable customers, forecasts sales trends, and optimizes lifetime value through advanced data analysis techniques. Derrick applies this analytical approach inside Google Sheets by enriching lead and company data across 100+ data points, enabling teams to segment audiences and personalize outreach without leaving their spreadsheet workflow. *Canonical: https://derrick-app.com/glossary/analytical-crmx* --- Understanding how data enrichment can be applied in real-world scenarios to drivebusiness results and improve operational efficiency. [Start Enriching Now](https://workspace.google.com/marketplace/app/linkedin_email_phone_finder_ia_%E2%80%94_derrick/3746789989?flow_type=2) ## Definition Analytical Crm Analytical CRM is a data-driven approach to managing customer relationships, focusing on analyzing customer data to improve decision-making in marketing, sales, and service.Analytical CRM systems utilize advanced data analysis techniques to provide insights into customer behaviors, preferences, and trends, enabling businesses to tailor their strategies for better engagement and higher conversion rates. By leveraging data collected from various touchpoints, such as social media, email, and sales interactions, these systems offer valuable intelligence that supports personalized marketing campaigns and efficient sales automation. Analytical CRM is crucial for identifying profitable customer segments, forecasting sales, and optimizing customer lifetime value. Its ability to transform vast amounts of data into actionable insights makes it indispensable for businesses aiming to enhance customer satisfaction, loyalty, and overall profitability. [Skip the definitions. Start generating business now →](/) ## Here is an exemple of : Analytical Crm For example, a telecommunications company implemented an Analytical CRM solution to address declining customer retention rates. By analyzing call patterns, service usage, billing history, and customer service interactions, they identified that customers who experienced more than two technical issues within their first three months were 65% more likely to switch providers. Armed with this insight, the company created an early intervention program that proactively reached out to these at-risk customers, offering personalized solutions and compensation packages. They also established automated triggers to flag potential churners based on specific behavior patterns. Within six months, the company reduced customer churn by 23% and increased their Net Promoter Score by 18 points, demonstrating how Analytical CRM can transform raw data into strategic actions that directly impact business outcomes. ## You should also read: [Analytics Platforms](/glossary/analytics-platformsx)[Annual Recurring Revenue](/glossary/annual-recurring-revenuex)[What Is An Api?](/glossary/apix)[Appexchange](/glossary/appexchangex)[Applicant Tracking System](/glossary/applicant-tracking-systemx)[Application Programming Interface](/glossary/application-programming-interfacex)[Application Performance Management](/glossary/application-performance-managementx) ## Why teams choose Derrick. Powerful features that save time and boost your sales pipeline. ### ENRICHMENT #### 100+ data points on companies & leads. ### AI POWERED #### Run AI on Sheet for 0extra-cost. ### 0 MINUTE LEARNING CURVE #### Know Google Sheets?Know Derrick. ### BEST VALUE #### Same quality data, fora fraction of the cost. ## Every feature you need to succeed Comprehensive tools to find, enrich, and qualify your leads. [🤖 ### Derrick MCP AI PoweredUse Derrick data enrichment directly from Claude Desktop & and ChatGPT and any MCP-compatible AI tool.](/features/derrick-mcp)[🇫🇷 ### 🇫🇷 SIRET/SIREN Enrichment FreeEnrich French companies via SIRET/SIREN with identity, activity, directors and legal data.](/features/siret-siren-enrichment)[👔 ### LinkedIn Followers & Connections Count FreeEnrich profiles with follower & connections count](/features/linkedin-followers-connections-count)[🕷️ ### Import LinkedIn Leads (linkedin) FreeImport your linkedin regular leads into Google Sheets with a single click.](/features/import-linkedin-leads-regular)[🕷️ ### Import LinkedIn Companies (linkedin) FreeInstantly import company lists from Linkedin regular.](/features/import-linkedin-companies-regular)[✉️ ### Email Finder PremiumFind your prospects’ emails directly from Google Sheets.](/features/email-finder)[⚡ ### Search First Page Organic SERP Results on Google PremiumRetrieve all organic results from Google’s first page for your lists.](/features/search-first-page-organic-serp-results-on-google)[⚡ ### Search First Organic Result on Google PremiumFind the top organic Google result for your prospect searches.](/features/search-first-organic-result-on-google)[📱 ### Email & Social Extractor from Website PremiumExtract emails and social profiles from any website.](/features/email-social-extractor-from-website) and 100+ additional companies & leads data... ## Data-Enrichment Chain actions without technical knowledge. Everything happens in Google Sheet. [Phone ### How to Find phone number from lead email? Follow these steps to learn how to find phone number with lead email](/data-enrichment/find-phone-number-by-lead-email)[LinkedIn ### How to Find Company Last Funding Announced On Linkedin from Company Contact Email? Follow these steps to learn how to find company last funding announced on linkedin with company contact email](/data-enrichment/find-company-last-funding-announced-on-linkedin-by-company-contact-email)[Company ### How to Find Company Postal Code from Lead Email? Follow these steps to learn how to find company postal code with lead email](/data-enrichment/find-company-postal-code-by-lead-email)[Company ### How to Find Company Name from linkedin profile url? Follow these steps to learn how to find company name with linkedin profile url](/data-enrichment/find-company-name-by-linkedin-profile-url)[Lead ### How to Find Tenure At Company from Lead Email? Follow these steps to learn how to find tenure at company with lead email](/data-enrichment/find-tenure-at-company-by-lead-email)[Company ### How to Find Company Last Funding Money Raised from Linkedin Company Url? Follow these steps to learn how to find company last funding money raised with linkedin company url](/data-enrichment/find-company-last-funding-money-raised-by-linkedin-company-url)[LinkedIn ### How to Find company hashtags from Company Website? Follow these steps to learn how to find company hashtags with company website](/data-enrichment/find-company-hashtags-by-company-website)[Company ### How to Find Company Funding Rounds from Linkedin Company Url? Follow these steps to learn how to find company funding rounds with linkedin company url](/data-enrichment/find-company-funding-rounds-by-linkedin-company-url)[Company ### How to Find Company Country from Company Contact Email? Follow these steps to learn how to find company country with company contact email](/data-enrichment/find-company-country-by-company-contact-email)