# Average Selling Price > **Quick answer**: Average Selling Price (ASP) is the typical amount a product or service sells for across multiple transactions, calculated by dividing total revenue by units sold. This metric helps businesses analyze revenue trends, assess product performance, and identify shifts in customer spending behavior toward premium or budget offerings. Derrick calculates ASP automatically inside Google Sheets by enriching company transaction data with its 100+ data points, eliminating manual spreadsheet formulas for sales teams tracking pricing performance across product lines. *Canonical: https://derrick-app.com/glossary/average-selling-pricex* --- Understanding how data enrichment can be applied in real-world scenarios to drivebusiness results and improve operational efficiency. [Start Enriching Now](https://workspace.google.com/marketplace/app/linkedin_email_phone_finder_ia_%E2%80%94_derrick/3746789989?flow_type=2) ## Definition Average Selling Price Average Selling Price (ASP): Average Selling Price (ASP) is the typical amount of money that a product or service is sold for across multiple sales transactions.The Average Selling Price is crucial in digital marketing and sales automation as it helps businesses analyze revenue trends and assess product performance. By calculating the ASP, companies can gain insights into customer spending behavior, adjust pricing strategies, and optimize their product offerings. This metric is often used to set benchmarks for sales teams, helping them to focus on selling products that maximize revenue potential. In contexts where a wide range of products is sold, understanding the ASP enables decision-makers to identify shifts in consumer preferences and make informed decisions about inventory and marketing strategies. In short, ASP serves as a vital indicator of a company's pricing power and market position, making it an essential metric for enhancing competitive advantage. [Skip the definitions. Start generating business now →](/) ## Here is an exemple of : Average Selling Price For example, a tech company sells three smartphone models priced at $399, $699, and $999. In Q1, they sold 5,000 units of the basic model, 8,000 units of the mid-range, and 3,000 units of the premium model. Their Average Selling Price would be $679.38 ([($399 × 5,000) + ($699 × 8,000) + ($999 × 3,000)] ÷ 16,000 total units). If in Q2 the ASP rises to $720, this indicates customers are shifting toward higher-priced models, which might prompt the company to increase inventory of premium devices or develop additional high-end features to capitalize on this trend. ## You should also read: [Awareness Buying Stage](/glossary/awareness-buying-stagex)[B2B Buyer Intent Data](/glossary/b2b-buyer-intent-datax)[B2B Data](/glossary/b2b-datax)[B2B Data Enrichment](/glossary/b2b-data-enrichmentx)[B2B Data Erosion](/glossary/b2b-data-erosionx)[B2B Data Platform](/glossary/b2b-data-platformx)[B2B Contact Base](/glossary/b2b-contact-basex) ## Why teams choose Derrick. 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