# B2B Data > **Quick answer**: B2B data encompasses firmographic, technographic, and contact information about businesses used to identify prospects, personalize outreach, and optimize sales strategies. This includes company size, industry, technology stack, and decision-maker details that enable precise targeting and lead qualification. Effective B2B data enrichment transforms raw company names into actionable intelligence, reducing wasted outreach and shortening sales cycles. Derrick provides access to over 100 data points on companies and contacts directly within Google Sheets, starting at €9 per month with unused credits rolling over monthly. *Canonical: https://derrick-app.com/glossary/b2b-datax* --- Understanding how data enrichment can be applied in real-world scenarios to drivebusiness results and improve operational efficiency. [Start Enriching Now](https://workspace.google.com/marketplace/app/linkedin_email_phone_finder_ia_%E2%80%94_derrick/3746789989?flow_type=2) ## Definition B2B Data B2B data is information that describes businesses and their operations, often used to enhance marketing and sales strategies. In digital marketing and sales automation, B2B data is crucial for identifying potential business clients, understanding their needs, and tailoring communication strategies. This data can include firmographic information like company size, industry, and location, as well as technographic data that details the technology a company uses. Enriching your database with accurate B2B data enables precise targeting, improves lead quality, and enhances customer relationship management. It helps businesses make data-driven decisions, streamline their sales processes, and ultimately boost revenue. Reliable B2B data allows companies to personalize their outreach efforts, ensuring they deliver the right message to the right person at the right time. Without robust B2B data, businesses risk ineffective marketing efforts and lost sales opportunities. [Skip the definitions. Start generating business now →](/) ## Here is an exemple of : B2B Data For example, a software company selling enterprise project management tools might use B2B data to identify manufacturing companies with over 500 employees that currently use outdated management systems. Their sales team could then create targeted campaigns highlighting how their solution solves specific pain points in manufacturing workflows. By analyzing the B2B data, they might discover that potential clients in the automotive manufacturing sector show higher conversion rates when approached with case studies demonstrating cost savings. Armed with this insight, they adjust their outreach strategy, resulting in a 35% increase in qualified leads and significantly shorter sales cycles compared to their previous generic approach. ## You should also read: [B2B Data Enrichment](/glossary/b2b-data-enrichmentx)[B2B Data Erosion](/glossary/b2b-data-erosionx)[B2B Data Platform](/glossary/b2b-data-platformx)[B2B Contact Base](/glossary/b2b-contact-basex)[B2B Demand Generation](/glossary/b2b-demand-generationx)[B2B Data Solutions](/glossary/b2b-data-solutionsx)[B2B Intent Data](/glossary/b2b-intent-datax) ## Why teams choose Derrick. Powerful features that save time and boost your sales pipeline. ### ENRICHMENT #### 100+ data points on companies & leads. ### AI POWERED #### Run AI on Sheet for 0extra-cost. ### 0 MINUTE LEARNING CURVE #### Know Google Sheets?Know Derrick. ### BEST VALUE #### Same quality data, fora fraction of the cost. ## Every feature you need to succeed Comprehensive tools to find, enrich, and qualify your leads. [🤖 ### Derrick MCP AI PoweredUse Derrick data enrichment directly from Claude Desktop & and ChatGPT and any MCP-compatible AI tool.](/features/derrick-mcp)[🇫🇷 ### 🇫🇷 SIRET/SIREN Enrichment FreeEnrich French companies via SIRET/SIREN with identity, activity, directors and legal data.](/features/siret-siren-enrichment)[👔 ### LinkedIn Followers & Connections Count FreeEnrich profiles with follower & connections count](/features/linkedin-followers-connections-count)[🕷️ ### Import LinkedIn Leads (linkedin) FreeImport your linkedin regular leads into Google Sheets with a single click.](/features/import-linkedin-leads-regular)[🕷️ ### Import LinkedIn Companies (linkedin) FreeInstantly import company lists from Linkedin regular.](/features/import-linkedin-companies-regular)[✉️ ### Email Finder PremiumFind your prospects’ emails directly from Google Sheets.](/features/email-finder)[⚡ ### Search First Page Organic SERP Results on Google PremiumRetrieve all organic results from Google’s first page for your lists.](/features/search-first-page-organic-serp-results-on-google)[⚡ ### Search First Organic Result on Google PremiumFind the top organic Google result for your prospect searches.](/features/search-first-organic-result-on-google)[📱 ### Email & Social Extractor from Website PremiumExtract emails and social profiles from any website.](/features/email-social-extractor-from-website) and 100+ additional companies & leads data... ## Data-Enrichment Chain actions without technical knowledge. Everything happens in Google Sheet. [Phone ### How to Find phone number from lead email? Follow these steps to learn how to find phone number with lead email](/data-enrichment/find-phone-number-by-lead-email)[Company ### How to Find Company Founded Year from Fullname? Follow these steps to learn how to find company founded year with fullname](/data-enrichment/find-company-founded-year-by-fullname)[Website ### How to Find company tech website from linkedin Company Url? Follow these steps to learn how to find company tech website with linkedin Company Url](/data-enrichment/find-company-tech-website-by-linkedin-company-url)[Company ### How to Find Company Last Funding Money Raised from Company Name? Follow these steps to learn how to find company last funding money raised with company name](/data-enrichment/find-company-last-funding-money-raised-by-company-name)[Lead ### How to Find skills from linkedin profile url? Follow these steps to learn how to find skills with linkedin profile url](/data-enrichment/find-skills-by-linkedin-profile-url)[LinkedIn ### How to Find company Linkedin Id from Company Contact Email? Follow these steps to learn how to find company Linkedin Id with company contact email](/data-enrichment/find-company-id-by-company-contact-email)[LinkedIn ### How to Find company hashtags from Company Name? Follow these steps to learn how to find company hashtags with company name](/data-enrichment/find-company-hashtags-by-company-name)[Company ### How to Find Company Industry from linkedin profile url? Follow these steps to learn how to find company industry with linkedin profile url](/data-enrichment/find-company-industry-by-linkedin-profile-url)[LinkedIn ### How to Find Company Followers count from Company Name? Follow these steps to learn how to find company followers count with company name](/data-enrichment/find-company-followers-by-company-name)