# B2B Intent Data Providers > **Quick answer**: B2B intent data providers supply signals indicating when businesses are actively researching or considering purchases, by tracking website visits, content consumption, and search behaviors across the web. Companies like Bombora and ZoomInfo aggregate this data to help sales and marketing teams identify in-market prospects and time their outreach effectively. Derrick enriches Google Sheets with 100+ company and contact data points at €9 per month, enabling teams to layer intent signals onto their existing prospect lists without separate platform costs. *Canonical: https://derrick-app.com/glossary/b2b-intent-data-providersx* --- Understanding how data enrichment can be applied in real-world scenarios to drivebusiness results and improve operational efficiency. [Start Enriching Now](https://workspace.google.com/marketplace/app/linkedin_email_phone_finder_ia_%E2%80%94_derrick/3746789989?flow_type=2) ## Definition B2B Intent Data Providers B2B intent data providers are companies that supply data indicating the purchasing intent of businesses, helping other businesses target potential customers more effectively. These providers collect and analyze data from various sources, such as website visits, content consumption, and search behaviors, to understand a company's interest in specific products or services. In digital marketing and sales automation, B2B intent data is crucial as it allows businesses to identify prospects who are actively researching or considering a purchase. This enables marketers and sales teams to tailor their outreach and engage with prospects at the right time with the appropriate messaging. By leveraging intent data, companies can improve lead generation, enhance conversion rates, and ultimately drive revenue growth. The strategic use of B2B intent data is essential for businesses looking to optimize their marketing efforts and stay competitive in today's data-driven market. [Skip the definitions. Start generating business now →](/) ## Here is an exemple of : B2B Intent Data Providers For example, imagine a cloud security software company looking to identify potential customers. By partnering with a B2B intent data provider like Bombora or ZoomInfo, they can discover that IT managers at several mid-sized financial institutions have been researching topics like "data breach prevention" and "financial compliance security solutions" across various industry websites. The software company can then prioritize these financial institutions in their outreach, crafting personalized messages addressing these specific security concerns. When their sales team calls, they can say, "We noticed your organization has been researching compliance security solutions, which is precisely what our platform specializes in." This targeted approach typically yields 3-4 times higher response rates than cold outreach, as they're engaging prospects at the exact moment those businesses are actively seeking solutions to problems their product solves. ## You should also read: [B2B Leads](/glossary/b2b-leadsx)[B2B Marketing Analytics](/glossary/b2b-marketing-analyticsx)[B2B Marketing Attribution](/glossary/b2b-marketing-attributionx)[B2B Marketing Channels](/glossary/b2b-marketing-channelsx)[B2B Sales](/glossary/b2b-salesx)[B2B Sales Channels](/glossary/b2b-sales-channelsx)[B2B Marketing Kpis](/glossary/b2b-marketing-kpisx) ## Why teams choose Derrick. Powerful features that save time and boost your sales pipeline. ### ENRICHMENT #### 100+ data points on companies & leads. ### AI POWERED #### Run AI on Sheet for 0extra-cost. ### 0 MINUTE LEARNING CURVE #### Know Google Sheets?Know Derrick. ### BEST VALUE #### Same quality data, fora fraction of the cost. ## Every feature you need to succeed Comprehensive tools to find, enrich, and qualify your leads. 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Follow these steps to learn how to find is linkedin premium with lead email](/data-enrichment/find-is-linkedin-premium-by-lead-email)[LinkedIn ### How to Find Company Followers count from Lead Email? Follow these steps to learn how to find company followers count with lead email](/data-enrichment/find-company-followers-by-lead-email)[Company ### How to Find Company Founded Year from Fullname? Follow these steps to learn how to find company founded year with fullname](/data-enrichment/find-company-founded-year-by-fullname)[Lead ### How to Find Lead Gender from Fullname? Follow these steps to learn how to find lead gender with fullname](/data-enrichment/find-lead-gender-by-fullname)[Phone ### How to Find Company Phone Number from linkedin profile url? Follow these steps to learn how to find company phone number with linkedin profile url](/data-enrichment/find-company-phone-number-by-linkedin-profile-url)