# Champion Challenger Test > **Quick answer**: A champion challenger test compares an existing data enrichment strategy (champion) against a new alternative (challenger) to determine which delivers better business outcomes like higher conversion rates or improved lead scoring accuracy. Marketing and sales teams run these tests over defined periods, measuring performance metrics to validate whether new data points or algorithms outperform current methods. Derrick enables this testing approach by providing 100+ enrichment data points directly in Google Sheets, letting teams iterate on lead scoring models without switching tools or paying for separate analytics platforms. *Canonical: https://derrick-app.com/glossary/champion-challenger-testx* --- Understanding how data enrichment can be applied in real-world scenarios to drivebusiness results and improve operational efficiency. [Start Enriching Now](https://workspace.google.com/marketplace/app/linkedin_email_phone_finder_ia_%E2%80%94_derrick/3746789989?flow_type=2) ## Definition Champion Challenger Test Champion Challenger Test: A champion challenger test is a strategy used to compare the effectiveness of a current system or process (the "champion") with a new alternative (the "challenger") to determine which performs better.In the context of data enrichment for digital marketing and sales automation, a champion challenger test involves evaluating different data strategies or algorithms to optimize customer engagement, targeting, and personalization efforts. Businesses employ this method to ensure that their data-driven decisions are based on the most efficient and effective processes available. By continuously testing new challengers against the established champion, companies can adapt to market changes and leverage the latest technologies. This iterative testing approach helps organizations improve outcomes, such as increased conversion rates or sales, by refining their data enrichment techniques. Ultimately, champion challenger tests are crucial for maintaining competitive advantage and ensuring that marketing and sales strategies are grounded in robust, data-driven evidence. [Skip the definitions. Start generating business now →](/) ## Here is an exemple of : Champion Challenger Test For example, a B2B software company implemented a champion challenger test to optimize their lead scoring system. The champion was their existing model that weighted leads based on company size, industry, and website engagement. They introduced a challenger model that incorporated additional data points from intent signals and technographic information. Over a 60-day testing period, the challenger model identified 22% more sales-ready opportunities and resulted in a 15% higher conversion rate from marketing qualified lead to closed deal. Based on these results, the challenger became the new champion, and the company now regularly tests new data enrichment approaches against it to continuously improve their sales efficiency. ## You should also read: [Channel Marketing](/glossary/channel-marketingx)[Channel Partner](/glossary/channel-partnerx)[Channel Partners](/glossary/channel-partnersx)[Channel Sales](/glossary/channel-salesx)[Chatbots](/glossary/chatbotsx)[Churn](/glossary/churnx)[Ci Cd](/glossary/ci-cdx) ## Why teams choose Derrick. Powerful features that save time and boost your sales pipeline. ### ENRICHMENT #### 100+ data points on companies & leads. ### AI POWERED #### Run AI on Sheet for 0extra-cost. ### 0 MINUTE LEARNING CURVE #### Know Google Sheets?Know Derrick. ### BEST VALUE #### Same quality data, fora fraction of the cost. ## Every feature you need to succeed Comprehensive tools to find, enrich, and qualify your leads. 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