# Contact Data > **Quick answer**: Contact data encompasses personal and organizational information like names, email addresses, phone numbers, and social media profiles used for identifying and communicating with prospects and customers. High-quality contact data enables businesses to segment audiences, personalize outreach, and improve conversion rates through targeted messaging. Derrick enriches contact records with over 100 data points directly inside Google Sheets, eliminating the need to export data or learn separate platforms while maintaining accuracy at lower costs than traditional enrichment tools. *Canonical: https://derrick-app.com/glossary/contact-datax* --- Understanding how data enrichment can be applied in real-world scenarios to drivebusiness results and improve operational efficiency. [Start Enriching Now](https://workspace.google.com/marketplace/app/linkedin_email_phone_finder_ia_%E2%80%94_derrick/3746789989?flow_type=2) ## Definition Contact Data Contact Data refers to the collection of personal and organizational information used to identify and communicate with individuals or entities.Contact data is crucial in digital marketing and sales automation as it forms the foundation for personalized communication and targeted outreach strategies. This data typically includes names, email addresses, phone numbers, social media profiles, and physical addresses. By enriching contact data, businesses can gain deeper insights into their leads and customers, enabling more effective segmentation and engagement. Accurate and comprehensive contact data allows companies to streamline their marketing efforts, enhance customer relationships, and drive sales by ensuring that the right messages reach the right audience at the right time. In an era where personalization dictates success, maintaining high-quality contact data is vital for optimizing customer experiences and achieving business growth. [Skip the definitions. Start generating business now →](/) ## Here is an exemple of : Contact Data For example, a B2B software company might collect contact data through various touchpoints such as website form submissions, webinar registrations, and trade show interactions. This data is then organized in their CRM system, where basic information like name and email is enriched with additional details including company size, industry, job title, and previous interactions. When launching a new product feature specifically designed for marketing directors in mid-sized retail companies, the sales team can filter their contact database to target only those contacts matching these criteria. They can then personalize their outreach based on each contact's historical engagement with the company, sending tailored emails that reference specific pain points relevant to the retail industry. This targeted approach, made possible by comprehensive contact data, typically yields higher response rates and conversion percentages compared to generic mass communications. ## You should also read: [Contact Discovery](/glossary/contact-discoveryx)[Content Curation](/glossary/content-curationx)[Content Delivery Network](/glossary/content-delivery-networkx)[Content Management System](/glossary/content-management-systemx)[Content Rights Management](/glossary/content-rights-managementx)[Data Management Platform](/glossary/data-management-platformx)[Data Mining](/glossary/data-miningx) ## Why teams choose Derrick. Powerful features that save time and boost your sales pipeline. ### ENRICHMENT #### 100+ data points on companies & leads. ### AI POWERED #### Run AI on Sheet for 0extra-cost. ### 0 MINUTE LEARNING CURVE #### Know Google Sheets?Know Derrick. ### BEST VALUE #### Same quality data, fora fraction of the cost. ## Every feature you need to succeed Comprehensive tools to find, enrich, and qualify your leads. 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Everything happens in Google Sheet. [Company ### How to Find Company Country from Company Contact Email? Follow these steps to learn how to find company country with company contact email](/data-enrichment/find-company-country-by-company-contact-email)[Website ### How to Find company tech website from company name? Follow these steps to learn how to find company tech website with company name](/data-enrichment/find-company-tech-website-by-company-name)[Email ### How to Find Lead Email from Fullname? Follow these steps to learn how to find Lead Email with fullname](/data-enrichment/find-lead-email-by-fullname)[Company ### How to Find Company Industry from Company Website? Follow these steps to learn how to find company industry with company website](/data-enrichment/find-company-industry-by-company-website)[Company ### How to Find Company Specialities from Company Name? Follow these steps to learn how to find company specialities with company name](/data-enrichment/find-company-specialities-by-company-name)[Lead ### How to Find Last Education Dates from Fullname? Follow these steps to learn how to find last education dates with fullname](/data-enrichment/find-last-education-dates-by-fullname)[Company ### How to Find Company City from Linkedin Company Url? Follow these steps to learn how to find company city with linkedin company url](/data-enrichment/find-company-city-by-linkedin-company-url)[Company ### How to Find Company Postal Code from Company Contact Email? Follow these steps to learn how to find company postal code with company contact email](/data-enrichment/find-company-postal-code-by-company-contact-email)[Company ### How to Find company tagline from Company Website? Follow these steps to learn how to find company tagline with company website](/data-enrichment/find-company-tagline-by-company-website)