# Cost Per Impression > **Quick answer**: Cost Per Impression (CPI) measures the cost each time an advertisement is displayed, calculated by dividing total campaign spend by number of impressions. Unlike cost-per-click metrics, CPI focuses on visibility rather than engagement, making it essential for brand awareness campaigns. Marketers use CPI to evaluate ad placement efficiency and optimize budget allocation across channels. Derrick includes company advertising spend data among its 100+ enrichment points, helping sales teams identify prospects actively investing in digital marketing campaigns. *Canonical: https://derrick-app.com/glossary/cost-per-impressionx* --- Understanding how data enrichment can be applied in real-world scenarios to drivebusiness results and improve operational efficiency. [Start Enriching Now](https://workspace.google.com/marketplace/app/linkedin_email_phone_finder_ia_%E2%80%94_derrick/3746789989?flow_type=2) ## Definition Cost Per Impression Cost Per Impression (CPI) is a digital marketing metric that calculates the cost incurred each time an advertisement is displayed to a potential customer.Cost Per Impression is pivotal in digital marketing and sales automation as it allows businesses to measure the efficiency and reach of their advertising campaigns. Unlike cost per click (CPC) or cost per acquisition (CPA), CPI focuses on the number of times an ad is viewed, regardless of user interaction, making it a valuable metric for brand awareness campaigns. By analyzing CPI, marketers can assess the visibility of their ads and allocate budgets more effectively to maximize reach. This metric is particularly useful when aiming to boost brand recognition in crowded markets. Understanding CPI helps organizations optimize their advertising strategies to ensure they are cost-effective while achieving broad exposure, ultimately enhancing the return on investment (ROI) for marketing efforts. [Skip the definitions. Start generating business now →](/) ## Here is an exemple of : Cost Per Impression For example, a B2B software company launching a new sales automation platform might set aside $5,000 for a banner ad campaign on industry websites. After running for one month, their ads generated 500,000 impressions, resulting in a CPI of $0.01 ($5,000/500,000). The marketing team compares this to their previous campaign that had a CPI of $0.015 and concludes that their current ad creative and placement strategy is more cost-efficient for building awareness. They decide to maintain this approach while A/B testing different visuals to potentially lower the CPI further, allowing them to reach even more potential customers within the same budget. ## You should also read: [Cpm](/glossary/cpmx)[Cpq Software](/glossary/cpq-softwarex)[Crm Analytics](/glossary/crm-analyticsx)[Crm Data](/glossary/crm-datax)[Crm Enrichment](/glossary/crm-enrichmentx)[Crm Integration](/glossary/crm-integrationx)[Cross Selling](/glossary/cross-sellingx) ## Why teams choose Derrick. Powerful features that save time and boost your sales pipeline. ### ENRICHMENT #### 100+ data points on companies & leads. ### AI POWERED #### Run AI on Sheet for 0extra-cost. ### 0 MINUTE LEARNING CURVE #### Know Google Sheets?Know Derrick. ### BEST VALUE #### Same quality data, fora fraction of the cost. ## Every feature you need to succeed Comprehensive tools to find, enrich, and qualify your leads. 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