# Custom Metadata Types > **Quick answer**: Custom Metadata Types are Salesforce configuration objects that store reusable settings and parameters deployable across environments without code changes. They enable marketing and sales teams to define dynamic rules for workflows, validation logic, and automation scripts while avoiding hardcoded values. By centralizing configuration data, they reduce maintenance overhead and allow real-time campaign adjustments. Derrick operates differently as a Google Sheets-native enrichment tool, applying structured data points directly within spreadsheets rather than requiring Salesforce metadata architecture for lead and company intelligence workflows. *Canonical: https://derrick-app.com/glossary/custom-metadata-typesx* --- Understanding how data enrichment can be applied in real-world scenarios to drivebusiness results and improve operational efficiency. [Start Enriching Now](https://workspace.google.com/marketplace/app/linkedin_email_phone_finder_ia_%E2%80%94_derrick/3746789989?flow_type=2) ## Definition Custom Metadata Types Custom Metadata Types: Custom metadata types are a Salesforce feature that allows users to create and customize metadata records for configuration and automation purposes.Custom metadata types serve as powerful tools in digital marketing and sales automation by enabling organizations to define, deploy, and manage data configurations across environments with ease. They allow users to create reusable, scalable configurations that can be leveraged in automation scripts, workflows, and validation rules. This capability is crucial for businesses aiming to streamline their processes and maintain consistency across multiple Salesforce instances. By storing configuration data separately from the source code, custom metadata types help eliminate hardcoding, reduce maintenance costs, and enhance system agility. Their ability to support data enrichment processes ensures marketing teams can dynamically adjust strategies based on real-time data insights, ultimately leading to more personalized customer experiences and improved campaign results. [Skip the definitions. Start generating business now →](/) ## Here is an exemple of : Custom Metadata Types For instance, a digital marketing agency managing campaigns for multiple clients could create a Custom Metadata Type called "Campaign_Parameters" with fields like "Frequency_Cap," "Audience_Segment," and "Budget_Threshold." When launching a new email marketing automation, instead of hard-coding these values for each client, marketers can simply reference the metadata records. This means that when a client requests a budget increase from $5,000 to $7,500 for their holiday campaigns, the team can update this single metadata record rather than modifying numerous workflow rules, validation criteria, and automation scripts individually. During the campaign, if performance analytics indicate that a particular audience segment is responding exceptionally well, the marketing team can dynamically adjust the targeting parameters in the metadata record, and all dependent processes will immediately reflect this optimization—without requiring developer intervention or deployment cycles. ## You should also read: [Customer Acquisition Cost](/glossary/customer-acquisition-costx)[Customer Buying Signals](/glossary/customer-buying-signalsx)[Customer Centricity](/glossary/customer-centricityx)[Customer Churn Rate](/glossary/customer-churn-ratex)[Customer Data Analysis](/glossary/customer-data-analysisx)[Customer Data Management](/glossary/customer-data-managementx)[Customer Data Platform](/glossary/customer-data-platformx) ## Why teams choose Derrick. Powerful features that save time and boost your sales pipeline. ### ENRICHMENT #### 100+ data points on companies & leads. ### AI POWERED #### Run AI on Sheet for 0extra-cost. ### 0 MINUTE LEARNING CURVE #### Know Google Sheets?Know Derrick. ### BEST VALUE #### Same quality data, fora fraction of the cost. ## Every feature you need to succeed Comprehensive tools to find, enrich, and qualify your leads. 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