# D2C > **Quick answer**: D2C or Direct-to-Consumer describes a business model where brands sell products directly to end customers without retail intermediaries, enabling them to control pricing, branding, and customer relationships while collecting first-party data. This approach eliminates middlemen costs and allows personalized marketing based on purchase behavior and browsing patterns. Derrick supports D2C companies by enriching customer data with 100+ firmographic and demographic data points directly inside Google Sheets, helping teams segment audiences and personalize outreach at scale without expensive middleware or complex integrations. *Canonical: https://derrick-app.com/glossary/d2cx* --- Understanding how data enrichment can be applied in real-world scenarios to drivebusiness results and improve operational efficiency. [Start Enriching Now](https://workspace.google.com/marketplace/app/linkedin_email_phone_finder_ia_%E2%80%94_derrick/3746789989?flow_type=2) ## Definition D2C D2C: D2C, or Direct-to-Consumer, refers to a business model where brands sell their products directly to customers without intermediaries. In the context of digital marketing and sales automation, D2C enables businesses to build direct relationships with their customers, gather valuable consumer data, and tailor marketing efforts to enhance customer engagement and loyalty. Leveraging digital platforms, D2C brands can efficiently manage their sales processes and quickly respond to consumer demands. This model allows for greater control over branding, pricing, and customer service, ultimately fostering a more personalized shopping experience. In an age where consumer data is invaluable, D2C strategies empower companies to harness insights, optimize their offerings, and increase their market agility. By eliminating the middleman, businesses not only reduce costs but also strengthen their brand identity, making D2C a critical approach in today’s competitive marketplace. [Skip the definitions. Start generating business now →](/) ## Here is an exemple of : D2C For example, a mattress company that previously sold its products through department stores and furniture retailers might transition to a D2C model by launching its own e-commerce website. Through this direct channel, the company can collect customer email addresses, track browsing behavior, and analyze purchase patterns. This data allows them to create targeted email campaigns for different customer segments, offer personalized product recommendations, and implement an automated follow-up sequence after purchase to ensure customer satisfaction. When a customer buys a mattress, the company can directly manage the entire customer journey—from order confirmation to delivery scheduling to post-purchase support—creating a cohesive brand experience that wouldn't be possible when selling through third-party retailers. ## You should also read: [Dark Funnel](/glossary/dark-funnelx)[Dark Social](/glossary/dark-socialx)[Data Appending](/glossary/data-appendingx)[Data Cleansing](/glossary/data-cleansingx)[Data Driven Lead Generation](/glossary/data-driven-lead-generationx)[Data Driven Marketing](/glossary/data-driven-marketingx)[Data Encryption](/glossary/data-encryptionx) ## Why teams choose Derrick. Powerful features that save time and boost your sales pipeline. ### ENRICHMENT #### 100+ data points on companies & leads. ### AI POWERED #### Run AI on Sheet for 0extra-cost. ### 0 MINUTE LEARNING CURVE #### Know Google Sheets?Know Derrick. ### BEST VALUE #### Same quality data, fora fraction of the cost. ## Every feature you need to succeed Comprehensive tools to find, enrich, and qualify your leads. 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