# Dynamic Segment > **Quick answer**: A dynamic segment is a contact group that updates automatically based on predefined criteria and real-time behavioral changes, unlike static lists that require manual updates. When a lead's data shifts—such as cart value, engagement score, or job title—they instantly enter or exit the segment, enabling timely personalized campaigns. Derrick enables dynamic segmentation workflows inside Google Sheets by continuously enriching contact records with 100+ data points, triggering automatic list updates as company or lead attributes change. *Canonical: https://derrick-app.com/glossary/dynamic-segmentx* --- Understanding how data enrichment can be applied in real-world scenarios to drivebusiness results and improve operational efficiency. [Start Enriching Now](https://workspace.google.com/marketplace/app/linkedin_email_phone_finder_ia_%E2%80%94_derrick/3746789989?flow_type=2) ## Definition Dynamic Segment Dynamic Segment: A dynamic segment is a group of contacts or leads that updates automatically based on predefined criteria and real-time data changes.Dynamic segments are crucial in digital marketing and sales automation because they allow businesses to target and communicate with specific audience groups more effectively. Unlike static lists, dynamic segments adjust continuously as contact information or behaviors change. This means that marketing campaigns can be more personalized and timely, ensuring that the right message reaches the right audience at the right moment. By using dynamic segments, companies can enhance customer engagement, improve conversion rates, and optimize their marketing strategies. They are particularly useful for email marketing, targeted advertising, and nurturing leads throughout the sales funnel. As data is enriched and updated, dynamic segments ensure that marketing efforts remain relevant and efficient, maximizing the return on investment. [Skip the definitions. Start generating business now →](/) ## Here is an exemple of : Dynamic Segment For example, an e-commerce company might create a dynamic segment called "High-Value Cart Abandoners" that automatically includes customers who added items worth over $100 to their cart but didn't complete the purchase within the last 24 hours. When a customer abandons such a cart, they're instantly added to this segment and receive a targeted recovery email with a special discount. If they complete their purchase, they're automatically removed from the segment. Similarly, if a customer who previously abandoned a $50 cart adds more items reaching the $100 threshold, they'll be dynamically included in this segment. This real-time segmentation ensures that marketing resources are focused on recovering potentially valuable sales opportunities without requiring manual list updates. ## You should also read: [Dynamic Territories](/glossary/dynamic-territoriesx)[Guided Selling](/glossary/guided-sellingx)[Hadoop](/glossary/hadoopx)[Hard Sell](/glossary/hard-sellx)[Headless Cms](/glossary/headless-cmsx)[High Availability](/glossary/high-availabilityx)[Horizontal Market](/glossary/horizontal-marketx) ## Why teams choose Derrick. Powerful features that save time and boost your sales pipeline. ### ENRICHMENT #### 100+ data points on companies & leads. ### AI POWERED #### Run AI on Sheet for 0extra-cost. ### 0 MINUTE LEARNING CURVE #### Know Google Sheets?Know Derrick. ### BEST VALUE #### Same quality data, fora fraction of the cost. ## Every feature you need to succeed Comprehensive tools to find, enrich, and qualify your leads. 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