# Email Deliverability Rate > **Quick answer**: Email deliverability rate measures the percentage of sent emails that successfully land in recipients' inboxes rather than spam folders or bouncing back. This metric directly affects email campaign ROI, with rates above 90% considered healthy in B2B outreach. Poor deliverability often stems from unverified email addresses, weak sender reputation, or missing authentication protocols. Derrick validates business emails through its enrichment engine before export, helping teams maintain clean contact lists and avoid the bounce rates that damage sender reputation over time. *Canonical: https://derrick-app.com/glossary/email-deliverability-ratex* --- Understanding how data enrichment can be applied in real-world scenarios to drivebusiness results and improve operational efficiency. [Start Enriching Now](https://workspace.google.com/marketplace/app/linkedin_email_phone_finder_ia_%E2%80%94_derrick/3746789989?flow_type=2) ## Definition Email Deliverability Rate Email Deliverability Rate: Email deliverability rate is the percentage of sent emails that successfully reach the recipient's inbox.Email deliverability rate is a critical metric in digital marketing and sales automation, as it directly impacts the effectiveness of email campaigns. A high deliverability rate indicates that your emails are reaching their intended audience, increasing the chances of engagement and conversion. Conversely, a low deliverability rate may suggest issues with email content, sender reputation, or technical configurations that prevent emails from bypassing spam filters. Monitoring and optimizing this rate ensures that your messaging efforts are not wasted, fostering better communication with leads and customers. By maintaining a strong deliverability rate, businesses can enhance the performance of their email campaigns, ensuring that messages are received by the maximum number of recipients, leading to higher return on investment from email marketing activities. [Skip the definitions. Start generating business now →](/) ## Here is an exemple of : Email Deliverability Rate For example, a software company sends out 10,000 promotional emails about their new product update. Their email analytics show that 8,700 emails successfully reached recipients' inboxes, while the rest were filtered to spam folders or bounced back. This gives them an email deliverability rate of 87%. After noticing this metric, the marketing team improves their sender reputation by cleaning their email list, personalizing content, and implementing proper authentication protocols. In their next campaign, they achieve a 94% deliverability rate, resulting in 30% more opens and a significant increase in demo requests compared to the previous campaign. ## You should also read: [Email Engagement](/glossary/email-engagementx)[Email Marketing](/glossary/email-marketingx)[Email Personalization](/glossary/email-personalizationx)[Email Verification](/glossary/email-verificationx)[Employee Advocacy](/glossary/employee-advocacyx)[Employee Engagement](/glossary/employee-engagementx)[End Of Day](/glossary/end-of-dayx) ## Why teams choose Derrick. Powerful features that save time and boost your sales pipeline. ### ENRICHMENT #### 100+ data points on companies & leads. ### AI POWERED #### Run AI on Sheet for 0extra-cost. ### 0 MINUTE LEARNING CURVE #### Know Google Sheets?Know Derrick. ### BEST VALUE #### Same quality data, fora fraction of the cost. ## Every feature you need to succeed Comprehensive tools to find, enrich, and qualify your leads. 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