# Enrichment > **Quick answer**: Enrichment is the process of augmenting raw data with additional information from external sources to increase its analytical value and business utility. In B2B contexts, this typically means adding firmographic details, technographic data, contact information, or behavioral signals to basic company or lead records. Derrick performs enrichment natively inside Google Sheets, offering 100+ data points including company size, industry, technology stack, and funding status without requiring separate platforms or complex integrations. *Canonical: https://derrick-app.com/glossary/enrichmentx* --- Understanding how data enrichment can be applied in real-world scenarios to drivebusiness results and improve operational efficiency. [Start Enriching Now](https://workspace.google.com/marketplace/app/linkedin_email_phone_finder_ia_%E2%80%94_derrick/3746789989?flow_type=2) ## Definition Enrichment Enrichment: Enrichment is the process of enhancing raw data by adding relevant information from external sources to provide deeper insights and improve its value.Enrichment in the context of digital marketing and sales automation involves augmenting existing data sets with additional details, such as demographic, behavioral, or firmographic information. This enriched data helps businesses create more accurate customer profiles, enabling personalized marketing strategies and more targeted sales efforts. By enhancing the quality and scope of data, enrichment allows companies to gain a comprehensive understanding of their audience, streamline operations, and make informed decisions. It is crucial for businesses seeking to optimize customer engagement, improve conversion rates, and drive revenue growth. Effective enrichment leads to better segmentation, improved customer experience, and a significant competitive advantage in a data-driven market. [Skip the definitions. Start generating business now →](/) ## Here is an exemple of : Enrichment For example, a B2B software company might start with a basic customer database containing only company names and email addresses. Through enrichment, they could add industry classifications, company size data, technology stack information, and recent funding details. When a sales representative then contacts a prospect, they're armed with knowledge about the prospect's business challenges based on their industry and size. Marketing teams can create targeted campaigns addressing specific pain points of companies using competitor software. This enriched data transforms a simple contact list into a strategic asset—enabling personalized outreach that resonates with prospects, increasing email open rates by 30%, and ultimately shortening the sales cycle from 90 to 60 days because conversations are immediately more relevant and valuable to the prospect. ## You should also read: [Enterprise Resource Planning](/glossary/enterprise-resource-planningx)[Escalations](/glossary/escalationsx)[Etl](/glossary/etlx)[Event Marketing](/glossary/event-marketingx)[Event Tracking](/glossary/event-trackingx)[Expansion Revenue](/glossary/expansion-revenuex)[Fab Technique](/glossary/fab-techniquex) ## Why teams choose Derrick. Powerful features that save time and boost your sales pipeline. ### ENRICHMENT #### 100+ data points on companies & leads. ### AI POWERED #### Run AI on Sheet for 0extra-cost. ### 0 MINUTE LEARNING CURVE #### Know Google Sheets?Know Derrick. ### BEST VALUE #### Same quality data, fora fraction of the cost. ## Every feature you need to succeed Comprehensive tools to find, enrich, and qualify your leads. [🤖 ### Derrick MCP AI PoweredUse Derrick data enrichment directly from Claude Desktop & and ChatGPT and any MCP-compatible AI tool.](/features/derrick-mcp)[🇫🇷 ### 🇫🇷 SIRET/SIREN Enrichment FreeEnrich French companies via SIRET/SIREN with identity, activity, directors and legal data.](/features/siret-siren-enrichment)[👔 ### LinkedIn Followers & Connections Count FreeEnrich profiles with follower & connections count](/features/linkedin-followers-connections-count)[🕷️ ### Import LinkedIn Leads (linkedin) FreeImport your linkedin regular leads into Google Sheets with a single click.](/features/import-linkedin-leads-regular)[🕷️ ### Import LinkedIn Companies (linkedin) FreeInstantly import company lists from Linkedin regular.](/features/import-linkedin-companies-regular)[✉️ ### Email Finder PremiumFind your prospects’ emails directly from Google Sheets.](/features/email-finder)[⚡ ### Search First Page Organic SERP Results on Google PremiumRetrieve all organic results from Google’s first page for your lists.](/features/search-first-page-organic-serp-results-on-google)[⚡ ### Search First Organic Result on Google PremiumFind the top organic Google result for your prospect searches.](/features/search-first-organic-result-on-google)[📱 ### Email & Social Extractor from Website PremiumExtract emails and social profiles from any website.](/features/email-social-extractor-from-website) and 100+ additional companies & leads data... ## Data-Enrichment Chain actions without technical knowledge. Everything happens in Google Sheet. [LinkedIn ### How to Find Company Last Funding Announced On Linkedin from Company Contact Email? Follow these steps to learn how to find company last funding announced on linkedin with company contact email](/data-enrichment/find-company-last-funding-announced-on-linkedin-by-company-contact-email)[Company ### How to Find Company Country from Company Website? Follow these steps to learn how to find company country with company website](/data-enrichment/find-company-country-by-company-website)[Lead ### How to Find Last Education Dates from linkedin profile url? Follow these steps to learn how to find last education dates with linkedin profile url](/data-enrichment/find-last-education-dates-by-linkedin-profile-url)[Lead ### How to Find headline from Lead Email? Follow these steps to learn how to find headline with lead email](/data-enrichment/find-headline-by-lead-email)[Company ### How to Find company description from linkedin profile url? Follow these steps to learn how to find company description with linkedin profile url](/data-enrichment/find-company-description-by-linkedin-profile-url)[LinkedIn ### How to Find company Linkedin Id from Company Name? Follow these steps to learn how to find company Linkedin Id with company name](/data-enrichment/find-company-id-by-company-name)[Lead ### How to Find Languages from linkedin profile url? Follow these steps to learn how to find languages with linkedin profile url](/data-enrichment/find-languages-by-linkedin-profile-url)[Company ### How to Find Company Last Funding Money Raised from Fullname? Follow these steps to learn how to find company last funding money raised with fullname](/data-enrichment/find-company-last-funding-money-raised-by-fullname)[LinkedIn ### How to Find company Linkedin Id from Linkedin Company Url? Follow these steps to learn how to find company Linkedin Id with linkedin company url](/data-enrichment/find-company-id-by-linkedin-company-url)