# Jobs To Be Done Framework > **Quick answer**: The Jobs to Be Done framework identifies the specific tasks customers aim to accomplish when choosing a product, focusing on underlying motivations rather than features. This strategic approach helps businesses align offerings with real customer needs, improving marketing messages and sales effectiveness. For example, a coffee maker company might discover customers seek a smooth morning routine, not just quick brewing. Derrick applies this framework by offering 100+ enrichment data points inside Google Sheets, matching how sales teams actually work rather than forcing new workflows. *Canonical: https://derrick-app.com/glossary/jobs-to-be-done-frameworkx* --- Understanding how data enrichment can be applied in real-world scenarios to drivebusiness results and improve operational efficiency. [Start Enriching Now](https://workspace.google.com/marketplace/app/linkedin_email_phone_finder_ia_%E2%80%94_derrick/3746789989?flow_type=2) ## Definition Jobs To Be Done Framework Jobs to Be Done Framework: The Jobs to Be Done (JTBD) framework is a strategic approach for understanding customer motivations by identifying the specific tasks or "jobs" that customers aim to accomplish when using a product or service.The Jobs to Be Done framework helps businesses focus on the customer's underlying needs and desired outcomes rather than simply on the features of a product. In digital marketing and sales automation, this framework guides the development of solutions that better meet customer needs, thus enhancing engagement and satisfaction. By identifying the true job a customer is "hiring" a product to do, businesses can tailor their offerings to align more closely with real-world use cases. This alignment is crucial for crafting compelling marketing messages and designing effective sales funnels that resonate with target audiences. Implementing the JTBD framework ensures that teams prioritize innovation and product development strategies that drive growth and customer loyalty. [Skip the definitions. Start generating business now →](/) ## Here is an exemple of : Jobs To Be Done Framework Imagine a company developing a new type of coffee maker. Rather than focusing solely on its features like brew time or temperature control, they use the Jobs to Be Done framework to understand why customers buy coffee makers in the first place. They discover that customers are not just looking for a device to brew coffee quickly but are seeking a reliable way to start their day smoothly and enjoyably, perhaps saving time on hectic mornings or creating a café-quality experience at home. With this insight, the company designs a coffee maker that offers a pre-set timer feature to have fresh coffee ready as soon as the customer wakes up, as well as customizable settings to match individual taste preferences. Marketing campaigns then highlight how the coffee maker simplifies mornings and enhances daily routines, resonating with potential buyers' core desires and motivations. ## You should also read: [Kanban](/glossary/kanbanx)[Key Accounts](/glossary/key-accountsx)[Key Performance Indicators](/glossary/key-performance-indicatorsx)[Knowledge Base](/glossary/knowledge-basex)[Kubernetes](/glossary/kubernetesx)[Landing Pages](/glossary/landing-pagesx)[Latency](/glossary/latencyx) ## Why teams choose Derrick. Powerful features that save time and boost your sales pipeline. ### ENRICHMENT #### 100+ data points on companies & leads. ### AI POWERED #### Run AI on Sheet for 0extra-cost. ### 0 MINUTE LEARNING CURVE #### Know Google Sheets?Know Derrick. ### BEST VALUE #### Same quality data, fora fraction of the cost. ## Every feature you need to succeed Comprehensive tools to find, enrich, and qualify your leads. 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