# Monthly Recurring Revenue > **Quick answer**: Monthly Recurring Revenue (MRR) measures the predictable monthly income from subscription-based services by aggregating all active subscriptions and their recurring charges. This metric helps SaaS companies forecast revenue, assess customer retention, and identify upselling opportunities. Derrick tracks MRR for prospects by enriching company data with funding rounds, headcount growth, and technology stack changes inside Google Sheets, enabling sales teams to prioritize accounts showing expansion signals and optimize outbound targeting based on revenue patterns. *Canonical: https://derrick-app.com/glossary/monthly-recurring-revenuex* --- Understanding how data enrichment can be applied in real-world scenarios to drivebusiness results and improve operational efficiency. [Start Enriching Now](https://workspace.google.com/marketplace/app/linkedin_email_phone_finder_ia_%E2%80%94_derrick/3746789989?flow_type=2) ## Definition Monthly Recurring Revenue Monthly Recurring Revenue (MRR) is a metric that represents the predictable and consistent income a company expects to receive from its subscription-based services each month. Monthly Recurring Revenue is crucial in evaluating the health and growth potential of businesses that rely on subscription models, such as SaaS companies. It provides a clear snapshot of revenue stability by aggregating all active subscriptions and their respective monthly charges. MRR is instrumental in digital marketing and sales automation as it helps businesses forecast revenue, measure growth, and make informed decisions about scaling operations. By understanding MRR, companies can assess customer retention, identify opportunities for upselling, and strategize on reducing churn. This metric is particularly valuable for investors and stakeholders looking to gauge the long-term viability and performance of a business. Accurately tracking MRR ensures that companies can maintain financial health and prioritize resources effectively. [Skip the definitions. Start generating business now →](/) ## Here is an exemple of : Monthly Recurring Revenue Imagine a SaaS company that provides project management software to various businesses. They offer different subscription tiers, such as Basic, Professional, and Enterprise, each with its own monthly fee. In the month of January, the company has 100 customers on the Basic plan at $50 per month, 75 customers on the Professional plan at $100 per month, and 25 customers on the Enterprise plan at $200 per month. To calculate their Monthly Recurring Revenue, they would multiply the number of customers by the subscription price for each tier and then sum them up: (100 x $50) + (75 x $100) + (25 x $200) = $5,000 + $7,500 + $5,000 = $17,500Therefore, the MRR for January is $17,500. This revenue and customer breakdown helps the company assess its financial stability, plan for future growth, and evaluate performance trends over time. Understanding this metric allows the company to strategize improvements, such as introducing new features or upgrades to increase the number of subscribers and grow their MRR effectively. ## You should also read: [Multi Channel Marketing](/glossary/multi-channel-marketingx)[Multi Threading](/glossary/multi-threadingx)[Multi Touch Attribution](/glossary/multi-touch-attributionx)[Needs Assessment](/glossary/needs-assessmentx)[Net 30](/glossary/net-30x)[Net New Business](/glossary/net-new-businessx)[Net Promoter Score](/glossary/net-promoter-scorex) ## Why teams choose Derrick. Powerful features that save time and boost your sales pipeline. ### ENRICHMENT #### 100+ data points on companies & leads. ### AI POWERED #### Run AI on Sheet for 0extra-cost. ### 0 MINUTE LEARNING CURVE #### Know Google Sheets?Know Derrick. ### BEST VALUE #### Same quality data, fora fraction of the cost. ## Every feature you need to succeed Comprehensive tools to find, enrich, and qualify your leads. [🤖 ### Derrick MCP AI PoweredUse Derrick data enrichment directly from Claude Desktop & and ChatGPT and any MCP-compatible AI tool.](/features/derrick-mcp)[🇫🇷 ### 🇫🇷 SIRET/SIREN Enrichment FreeEnrich French companies via SIRET/SIREN with identity, activity, directors and legal data.](/features/siret-siren-enrichment)[👔 ### LinkedIn Followers & Connections Count FreeEnrich profiles with follower & connections count](/features/linkedin-followers-connections-count)[🕷️ ### Import LinkedIn Leads (linkedin) FreeImport your linkedin regular leads into Google Sheets with a single click.](/features/import-linkedin-leads-regular)[🕷️ ### Import LinkedIn Companies (linkedin) FreeInstantly import company lists from Linkedin regular.](/features/import-linkedin-companies-regular)[✉️ ### Email Finder PremiumFind your prospects’ emails directly from Google Sheets.](/features/email-finder)[⚡ ### Search First Page Organic SERP Results on Google PremiumRetrieve all organic results from Google’s first page for your lists.](/features/search-first-page-organic-serp-results-on-google)[⚡ ### Search First Organic Result on Google PremiumFind the top organic Google result for your prospect searches.](/features/search-first-organic-result-on-google)[📱 ### Email & Social Extractor from Website PremiumExtract emails and social profiles from any website.](/features/email-social-extractor-from-website) and 100+ additional companies & leads data... ## Data-Enrichment Chain actions without technical knowledge. Everything happens in Google Sheet. [Company ### How to Find Company Postal Code from Lead Email? Follow these steps to learn how to find company postal code with lead email](/data-enrichment/find-company-postal-code-by-lead-email)[Company ### How to Find Company Employee Count from Linkedin Company Url? Follow these steps to learn how to find company employee count with linkedin company url](/data-enrichment/find-company-employee-count-by-linkedin-company-url)[LinkedIn ### How to Find company Linkedin Id from Linkedin Company Url? Follow these steps to learn how to find company Linkedin Id with linkedin company url](/data-enrichment/find-company-id-by-linkedin-company-url)[LinkedIn ### How to Find company hashtags from linkedin profile url? Follow these steps to learn how to find company hashtags with linkedin profile url](/data-enrichment/find-company-hashtags-by-linkedin-profile-url)[Lead ### How to Find Lead Region from Lead Email? Follow these steps to learn how to find lead region with lead email](/data-enrichment/find-lead-region-by-lead-email)[Website ### How to Find company cms website from company website? Follow these steps to learn how to find company cms website with company website](/data-enrichment/find-company-cms-website-by-company-website)[Company ### How to Find company tagline from Lead Email? Follow these steps to learn how to find company tagline with lead email](/data-enrichment/find-company-tagline-by-lead-email)[Lead ### How to Find Tenure At Company from Lead Email? Follow these steps to learn how to find tenure at company with lead email](/data-enrichment/find-tenure-at-company-by-lead-email)[LinkedIn ### How to Find Company Followers count from Linkedin Company Url? Follow these steps to learn how to find company followers count with linkedin company url](/data-enrichment/find-company-followers-by-linkedin-company-url)