# Net Promoter Score > **Quick answer**: Net Promoter Score is a customer loyalty metric that asks respondents to rate their likelihood of recommending a product on a 0-10 scale, then calculates the percentage of promoters minus detractors to produce a single score. Companies use NPS to identify satisfied customers for referral campaigns and dissatisfied ones needing intervention. Derrick tracks NPS scores alongside enrichment data in Google Sheets, letting teams correlate customer satisfaction metrics with firmographic attributes like company size or industry for segmentation. *Canonical: https://derrick-app.com/glossary/net-promoter-scorex* --- Understanding how data enrichment can be applied in real-world scenarios to drivebusiness results and improve operational efficiency. [Start Enriching Now](https://workspace.google.com/marketplace/app/linkedin_email_phone_finder_ia_%E2%80%94_derrick/3746789989?flow_type=2) ## Definition Net Promoter Score Net Promoter Score (NPS): Net Promoter Score is a metric that measures customer loyalty and satisfaction by asking how likely customers are to recommend a company's product or service to others on a scale from 0 to 10.Net Promoter Score is a vital tool in digital marketing and sales automation because it provides clear insights into customer sentiment and potential business growth. By categorizing respondents into promoters, passives, and detractors, NPS helps businesses identify their most loyal customers and those at risk of churn. This information is crucial for devising targeted marketing strategies and improving customer experience. Implementing NPS surveys allows companies to gather actionable feedback, prioritize areas for improvement, and enhance customer engagement. In a competitive market, maintaining a high NPS can lead to increased referrals, reduced customer acquisition costs, and a stronger brand reputation, making it a key performance indicator for customer success. [Skip the definitions. Start generating business now →](/) ## Here is an exemple of : Net Promoter Score For example, a SaaS company might send an NPS survey to customers who have been using their platform for three months. The email asks: "On a scale of 0-10, how likely are you to recommend our software to a colleague?" Customers who respond with 9-10 are promoters, 7-8 are passives, and 0-6 are detractors. If 60% are promoters, 25% are passives, and 15% are detractors, the company's NPS would be 45 (60-15). This score helps the marketing team identify which customer segments are most satisfied, allowing them to create targeted referral campaigns for promoters while the customer success team can reach out to detractors to address their concerns before renewal time. ## You should also read: [Net Revenue Retention](/glossary/net-revenue-retentionx)[Network Monitoring](/glossary/network-monitoringx)[No Cold Calls](/glossary/no-cold-callsx)[No Forms](/glossary/no-formsx)[No Spam](/glossary/no-spamx)[Nurture](/glossary/nurturex)[Nosql](/glossary/nosqlx) ## Why teams choose Derrick. Powerful features that save time and boost your sales pipeline. ### ENRICHMENT #### 100+ data points on companies & leads. ### AI POWERED #### Run AI on Sheet for 0extra-cost. ### 0 MINUTE LEARNING CURVE #### Know Google Sheets?Know Derrick. ### BEST VALUE #### Same quality data, fora fraction of the cost. ## Every feature you need to succeed Comprehensive tools to find, enrich, and qualify your leads. 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