# Retargeting Marketing

> Discover the essentials of retargeting marketing: definition, strategies, and how it boosts conversions. Perfect for marketers seeking effective tactics.

*Canonical: https://derrick-app.com/glossary/retargeting-marketing*

---

Retargeting Marketing: Retargeting marketing is a digital strategy that targets users who have previously interacted with a brand's website or digital content by serving them relevant ads across other platforms.Retargeting marketing plays a crucial role in digital marketing and sales automation by re-engaging potential customers who have shown interest but have not yet converted. By employing tracking methods such as cookies, businesses can identify users who visited their site, then serve them personalized advertisements as they browse other websites or social media platforms. This approach helps keep the brand top-of-mind, increases brand recall, and encourages users to return and complete desired actions, such as making a purchase. Retargeting is essential because it effectively increases conversion rates and maximizes marketing ROI by focusing efforts on an audience already familiar with the brand. By leveraging data-driven insights, businesses can refine their retargeting campaigns to be more efficient and impactful, ultimately driving growth.

## Example

Imagine a potential customer visits an online clothing store and browses through various items but leaves without making a purchase. Later, while scrolling through social media or reading an online article, they start seeing ads featuring the exact items they viewed on the store’s website, alongside similar products that align with their interests. These ads remind the customer of their initial interest and encourage them to reconsider the purchase. By showcasing personalized content based on the customer’s previous interactions, the brand successfully re-engages an interested audience, increasing the likelihood of converting that initial curiosity into an actual sale.

## Related definitions

- [Return On Investment](https://derrick-app.com/glossary/return-on-investment)
- [Return On Marketing Investment](https://derrick-app.com/glossary/return-on-marketing-investment)
- [Revenue Forecasting](https://derrick-app.com/glossary/revenue-forecasting)
- [Revenue Operations](https://derrick-app.com/glossary/revenue-operations)
- [Revenue Intelligence](https://derrick-app.com/glossary/revenue-intelligence)
- [Revenue Operations Kpis](https://derrick-app.com/glossary/revenue-operations-kpis)
- [Reverse Logistics](https://derrick-app.com/glossary/reverse-logistics)