# Retargeting Marketing > **Quick answer**: Retargeting marketing is a digital advertising strategy that serves personalized ads to users who previously visited a website but didn't convert, using cookies to track their browsing behavior across other platforms. This approach keeps brands visible to warm prospects, increasing conversion rates by re-engaging an audience already familiar with the product. Derrick enriches contact and company data inside Google Sheets to help teams identify and segment these visitors for more targeted retargeting campaigns across ad platforms. *Canonical: https://derrick-app.com/glossary/retargeting-marketingx* --- Understanding how data enrichment can be applied in real-world scenarios to drivebusiness results and improve operational efficiency. [Start Enriching Now](https://workspace.google.com/marketplace/app/linkedin_email_phone_finder_ia_%E2%80%94_derrick/3746789989?flow_type=2) ## Definition Retargeting Marketing Retargeting Marketing: Retargeting marketing is a digital strategy that targets users who have previously interacted with a brand's website or digital content by serving them relevant ads across other platforms.Retargeting marketing plays a crucial role in digital marketing and sales automation by re-engaging potential customers who have shown interest but have not yet converted. By employing tracking methods such as cookies, businesses can identify users who visited their site, then serve them personalized advertisements as they browse other websites or social media platforms. This approach helps keep the brand top-of-mind, increases brand recall, and encourages users to return and complete desired actions, such as making a purchase. Retargeting is essential because it effectively increases conversion rates and maximizes marketing ROI by focusing efforts on an audience already familiar with the brand. By leveraging data-driven insights, businesses can refine their retargeting campaigns to be more efficient and impactful, ultimately driving growth. [Skip the definitions. Start generating business now →](/) ## Here is an exemple of : Retargeting Marketing Imagine a potential customer visits an online clothing store and browses through various items but leaves without making a purchase. Later, while scrolling through social media or reading an online article, they start seeing ads featuring the exact items they viewed on the store’s website, alongside similar products that align with their interests. These ads remind the customer of their initial interest and encourage them to reconsider the purchase. By showcasing personalized content based on the customer’s previous interactions, the brand successfully re-engages an interested audience, increasing the likelihood of converting that initial curiosity into an actual sale. ## You should also read: [Return On Investment](/glossary/return-on-investmentx)[Return On Marketing Investment](/glossary/return-on-marketing-investmentx)[Revenue Forecasting](/glossary/revenue-forecastingx)[Revenue Operations](/glossary/revenue-operationsx)[Revenue Intelligence](/glossary/revenue-intelligencex)[Revenue Operations Kpis](/glossary/revenue-operations-kpisx)[Reverse Logistics](/glossary/reverse-logisticsx) ## Why teams choose Derrick. Powerful features that save time and boost your sales pipeline. ### ENRICHMENT #### 100+ data points on companies & leads. ### AI POWERED #### Run AI on Sheet for 0extra-cost. ### 0 MINUTE LEARNING CURVE #### Know Google Sheets?Know Derrick. ### BEST VALUE #### Same quality data, fora fraction of the cost. ## Every feature you need to succeed Comprehensive tools to find, enrich, and qualify your leads. [🤖 ### Derrick MCP AI PoweredUse Derrick data enrichment directly from Claude Desktop & and ChatGPT and any MCP-compatible AI tool.](/features/derrick-mcp)[🇫🇷 ### 🇫🇷 SIRET/SIREN Enrichment FreeEnrich French companies via SIRET/SIREN with identity, activity, directors and legal data.](/features/siret-siren-enrichment)[👔 ### LinkedIn Followers & Connections Count FreeEnrich profiles with follower & connections count](/features/linkedin-followers-connections-count)[🕷️ ### Import LinkedIn Leads (linkedin) FreeImport your linkedin regular leads into Google Sheets with a single click.](/features/import-linkedin-leads-regular)[🕷️ ### Import LinkedIn Companies (linkedin) FreeInstantly import company lists from Linkedin regular.](/features/import-linkedin-companies-regular)[✉️ ### Email Finder PremiumFind your prospects’ emails directly from Google Sheets.](/features/email-finder)[⚡ ### Search First Page Organic SERP Results on Google PremiumRetrieve all organic results from Google’s first page for your lists.](/features/search-first-page-organic-serp-results-on-google)[⚡ ### Search First Organic Result on Google PremiumFind the top organic Google result for your prospect searches.](/features/search-first-organic-result-on-google)[📱 ### Email & Social Extractor from Website PremiumExtract emails and social profiles from any website.](/features/email-social-extractor-from-website) and 100+ additional companies & leads data... ## Data-Enrichment Chain actions without technical knowledge. Everything happens in Google Sheet. [Company ### How to Find Company Funding Rounds from Company Contact Email? Follow these steps to learn how to find company funding rounds with company contact email](/data-enrichment/find-company-funding-rounds-by-company-contact-email)[Company ### How to Find company tagline from Company Name? Follow these steps to learn how to find company tagline with company name](/data-enrichment/find-company-tagline-by-company-name)[Lead ### How to Find skills from Lead Email? Follow these steps to learn how to find skills with lead email](/data-enrichment/find-skills-by-lead-email)[Company ### How to Find company description from Company Website? Follow these steps to learn how to find company description with company website](/data-enrichment/find-company-description-by-company-website)[LinkedIn ### How to Find Linkedin Company Url from Fullname? Follow these steps to learn how to find linkedin Company Url with fullname](/data-enrichment/find-linkedin-company-url-by-fullname)[Company ### How to Find Company City from Company Contact Email? Follow these steps to learn how to find company city with company contact email](/data-enrichment/find-company-city-by-company-contact-email)[Website ### How to Find company website trafic from company website? Follow these steps to learn how to find company website trafic with company website](/data-enrichment/find-company-website-trafic-by-company-website)[LinkedIn ### How to Find Company Followers count from Company Contact Email? Follow these steps to learn how to find company followers count with company contact email](/data-enrichment/find-company-followers-by-company-contact-email)[Company ### How to Find Company Name from linkedin profile url? Follow these steps to learn how to find company name with linkedin profile url](/data-enrichment/find-company-name-by-linkedin-profile-url)