# Serviceable Obtainable Market > **Quick answer**: Serviceable Obtainable Market (SOM) represents the realistic portion of a total market a company can capture given its resources, competition, and market constraints. Unlike total addressable market, SOM accounts for geographic limits, existing competitors, and operational capacity. Sales teams use SOM analysis to prioritize high-conversion segments and allocate budget efficiently. Derrick helps define SOM boundaries by enriching prospect lists with firmographic data across 100+ attributes, letting teams identify which accounts match their ideal customer profile inside Google Sheets. *Canonical: https://derrick-app.com/glossary/serviceable-obtainable-marketx* --- Understanding how data enrichment can be applied in real-world scenarios to drivebusiness results and improve operational efficiency. [Start Enriching Now](https://workspace.google.com/marketplace/app/linkedin_email_phone_finder_ia_%E2%80%94_derrick/3746789989?flow_type=2) ## Definition Serviceable Obtainable Market Serviceable Obtainable Market (SOM) is the portion of the total market that a company can realistically capture and serve with its products or services. In the context of digital marketing and sales automation, understanding the Serviceable Obtainable Market is critical for targeting efforts and resource allocation. By identifying the SOM, businesses can focus their marketing strategies and sales efforts on the most accessible and likely-to-convert segments of the market. This ensures efficient use of resources, maximizes return on investment, and enhances customer acquisition strategies. In data enrichment, accurately defining and analyzing the SOM helps firms tailor their offerings and communications to meet the specific needs of this segment, leading to more effective engagement and higher conversion rates. Recognizing your SOM allows you to prioritize initiatives and optimize marketing campaigns to achieve measurable growth within feasible and accessible market segments. [Skip the definitions. Start generating business now →](/) ## Here is an exemple of : Serviceable Obtainable Market Imagine a technology startup that specializes in a new software solution for small to medium-sized businesses (SMBs). The total available market consists of all businesses globally, but the company recognizes that not all of these businesses are accessible due to factors like geography, language, or existing competition. By narrowing down to their Serviceable Obtainable Market, the startup identifies SMBs in North America and Europe that do not yet use a similar software. With this focused approach, the company tailors its marketing messages to address the specific needs and challenges faced by these SMBs, leverages targeted online advertising, and uses sales teams to engage directly with prospects in these regions. Consequently, this strategic focus enables the startup to maximize its marketing efforts and increase its market share within these targeted regions, rather than spreading its resources too thin across the entire global market. ## You should also read: [Sfdc](/glossary/sfdcx)[Shipping Solutions](/glossary/shipping-solutionsx)[Signaling](/glossary/signalingx)[Siloed](/glossary/siloedx)[Social Proof](/glossary/social-proofx)[Social Selling](/glossary/social-sellingx)[Soft Sell](/glossary/soft-sellx) ## Why teams choose Derrick. Powerful features that save time and boost your sales pipeline. ### ENRICHMENT #### 100+ data points on companies & leads. ### AI POWERED #### Run AI on Sheet for 0extra-cost. ### 0 MINUTE LEARNING CURVE #### Know Google Sheets?Know Derrick. ### BEST VALUE #### Same quality data, fora fraction of the cost. ## Every feature you need to succeed Comprehensive tools to find, enrich, and qualify your leads. 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