# Site Retargeting > **Quick answer**: Site retargeting is a digital marketing technique that displays targeted ads to users who previously visited a website but did not convert, using cookie or pixel-based tracking to re-engage them across other online platforms. This strategy increases conversion rates by keeping brands visible to warm leads as they browse elsewhere. While retargeting platforms focus on paid ads, Derrick enables teams to enrich and qualify these identified visitors directly in Google Sheets at €9 per month with 100 enrichment credits included. *Canonical: https://derrick-app.com/glossary/site-retargetingx* --- Understanding how data enrichment can be applied in real-world scenarios to drivebusiness results and improve operational efficiency. [Start Enriching Now](https://workspace.google.com/marketplace/app/linkedin_email_phone_finder_ia_%E2%80%94_derrick/3746789989?flow_type=2) ## Definition Site Retargeting Site Retargeting: Site retargeting is a digital marketing strategy that involves serving targeted advertisements to users who have previously visited your website.Site retargeting is an effective technique used to re-engage potential customers by keeping your brand or product top-of-mind as they browse other sites on the internet. By placing cookies or using pixel-based tracking, businesses can identify users who showed interest in their offerings but did not convert, and subsequently serve them tailored ads on various platforms. This approach is particularly valuable in sales automation, where personalized follow-ups can significantly enhance conversion rates. Site retargeting matters because it helps maximize the return on investment (ROI) from marketing efforts by nurturing leads that are already familiar with your brand, thereby increasing the likelihood of them completing a desired action, such as making a purchase. This targeted form of advertising not only boosts conversion rates but also enhances customer engagement and brand recall. [Skip the definitions. Start generating business now →](/) ## Here is an exemple of : Site Retargeting Imagine an online clothing store that notices a significant number of visitors abandon their carts before completing a purchase. By implementing site retargeting, the store can track these visitors using cookies and later serve them personalized ads as they browse other websites. For instance, a user who viewed a specific jacket but didn’t buy it might see an ad featuring that same jacket, perhaps with an exclusive discount, as they check their social media feed or read an online article. This targeted ad reminds the user of their interest in the jacket, increasing the likelihood that they’ll return to complete the purchase. Through site retargeting, the store not only manages to recapture the attention of potential customers but also enhances their chance of finalizing sales with previously interested visitors. ## You should also read: [Small To Medium Sized Business](/glossary/small-to-medium-sized-businessx)[Smarketing](/glossary/smarketingx)[Smile And Dial](/glossary/smile-and-dialx)[Triggers](/glossary/triggersx)[Trusted Advisor](/glossary/trusted-advisorx)[Unique Selling Point](/glossary/unique-selling-pointx)[Unique Value Proposition](/glossary/unique-value-propositionx) ## Why teams choose Derrick. 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Everything happens in Google Sheet. [Phone ### How to Find Company Phone Number from Fullname? Follow these steps to learn how to find company phone number with fullname](/data-enrichment/find-company-phone-number-by-fullname)[Lead ### How to Find Lead Region from Lead Email? Follow these steps to learn how to find lead region with lead email](/data-enrichment/find-lead-region-by-lead-email)[Email ### How to Find Lead Email from linkedin profile url? Follow these steps to learn how to find lead email with linkedin profile url](/data-enrichment/find-lead-email-by-linkedin-profile-url)[Website ### How to Find company website trafic from company name? Follow these steps to learn how to find company website trafic with company name](/data-enrichment/find-company-website-trafic-by-company-name)[Company ### How to Find company description from Company Website? Follow these steps to learn how to find company description with company website](/data-enrichment/find-company-description-by-company-website)[Company ### How to Find Company Postal Code from Linkedin Company Url? Follow these steps to learn how to find company postal code with linkedin company url](/data-enrichment/find-company-postal-code-by-linkedin-company-url)[Lead ### How to Find Fullname from linkedin profile url? Follow these steps to learn how to find fullname with linkedin profile url](/data-enrichment/find-fullname-by-linkedin-profile-url)[LinkedIn ### How to Find company Linkedin Id from linkedin profile url? Follow these steps to learn how to find company Linkedin Id with linkedin profile url](/data-enrichment/find-company-id-by-linkedin-profile-url)[Company ### How to Find Company Specialities from Company Name? Follow these steps to learn how to find company specialities with company name](/data-enrichment/find-company-specialities-by-company-name)