# Social Selling > **Quick answer**: Social selling is the practice of using social media platforms like LinkedIn to identify prospects, build relationships, and guide them toward purchasing decisions through value-driven engagement rather than direct pitches. Sales professionals share relevant content, participate in discussions, and establish trust over time, allowing leads to convert naturally. Derrick supports this workflow by enriching LinkedIn profiles with over 100 data points directly in Google Sheets, helping sales teams prioritize which connections to engage based on company size, industry, and decision-maker role. *Canonical: https://derrick-app.com/glossary/social-sellingx* --- Understanding how data enrichment can be applied in real-world scenarios to drivebusiness results and improve operational efficiency. [Start Enriching Now](https://workspace.google.com/marketplace/app/linkedin_email_phone_finder_ia_%E2%80%94_derrick/3746789989?flow_type=2) ## Definition Social Selling Social Selling: Social selling is the process of leveraging social media platforms to find, connect, and build relationships with potential customers as a part of the sales process.Social selling plays a crucial role in digital marketing and sales automation by enabling sales professionals to engage with prospects where they are already active—on social media. It allows sales teams to provide value and build trust by sharing relevant content, engaging in meaningful conversations, and responding to inquiries in real-time. This approach moves beyond traditional sales techniques by focusing on relationship-building rather than direct selling. Social selling is important because it helps businesses reach audiences more effectively, improves lead generation, and enhances customer relationships, ultimately resulting in increased sales and a stronger brand presence. By integrating social selling into their strategy, companies can stay competitive in a digital-first marketplace, where buyers increasingly rely on social networks to inform their purchasing decisions. [Skip the definitions. Start generating business now →](/) ## Here is an exemple of : Social Selling Imagine a sales representative for a software company who actively engages on LinkedIn. She identifies key decision-makers in her industry and connects with them through personalized messages. Instead of pushing her product immediately, she shares insightful articles, industry reports, and success stories that address common pain points in their sector. As she regularly comments on their posts and participates in relevant group discussions, she builds a rapport with her connections. Over time, one of these connections reaches out for advice on improving their company’s software efficiency. Through this established trust and rapport, she easily converts the lead into a customer, demonstrating how effective social selling fosters genuine relationships that naturally lead to sales opportunities. ## You should also read: [Soft Sell](/glossary/soft-sellx)[Software As A Service](/glossary/software-as-a-servicex)[Software Asset Management](/glossary/software-asset-managementx)[Solution Selling](/glossary/solution-sellingx)[Spiff](/glossary/spiffx)[Spin Selling](/glossary/spin-sellingx)[Sql](/glossary/sqlx) ## Why teams choose Derrick. Powerful features that save time and boost your sales pipeline. ### ENRICHMENT #### 100+ data points on companies & leads. ### AI POWERED #### Run AI on Sheet for 0extra-cost. ### 0 MINUTE LEARNING CURVE #### Know Google Sheets?Know Derrick. ### BEST VALUE #### Same quality data, fora fraction of the cost. ## Every feature you need to succeed Comprehensive tools to find, enrich, and qualify your leads. [🤖 ### Derrick MCP AI PoweredUse Derrick data enrichment directly from Claude Desktop & and ChatGPT and any MCP-compatible AI tool.](/features/derrick-mcp)[🇫🇷 ### 🇫🇷 SIRET/SIREN Enrichment FreeEnrich French companies via SIRET/SIREN with identity, activity, directors and legal data.](/features/siret-siren-enrichment)[👔 ### LinkedIn Followers & Connections Count FreeEnrich profiles with follower & connections count](/features/linkedin-followers-connections-count)[🕷️ ### Import LinkedIn Leads (linkedin) FreeImport your linkedin regular leads into Google Sheets with a single click.](/features/import-linkedin-leads-regular)[🕷️ ### Import LinkedIn Companies (linkedin) FreeInstantly import company lists from Linkedin regular.](/features/import-linkedin-companies-regular)[✉️ ### Email Finder PremiumFind your prospects’ emails directly from Google Sheets.](/features/email-finder)[⚡ ### Search First Page Organic SERP Results on Google PremiumRetrieve all organic results from Google’s first page for your lists.](/features/search-first-page-organic-serp-results-on-google)[⚡ ### Search First Organic Result on Google PremiumFind the top organic Google result for your prospect searches.](/features/search-first-organic-result-on-google)[📱 ### Email & Social Extractor from Website PremiumExtract emails and social profiles from any website.](/features/email-social-extractor-from-website) and 100+ additional companies & leads data... ## Data-Enrichment Chain actions without technical knowledge. Everything happens in Google Sheet. [Company ### How to Find company description from linkedin profile url? Follow these steps to learn how to find company description with linkedin profile url](/data-enrichment/find-company-description-by-linkedin-profile-url)[Lead ### How to Find Lead Gender from Fullname? Follow these steps to learn how to find lead gender with fullname](/data-enrichment/find-lead-gender-by-fullname)[Company ### How to Find Company City from Lead Email? Follow these steps to learn how to find company city with lead email](/data-enrichment/find-company-city-by-lead-email)[Lead ### How to Find Languages from linkedin profile url? Follow these steps to learn how to find languages with linkedin profile url](/data-enrichment/find-languages-by-linkedin-profile-url)[LinkedIn ### How to Find Company Followers count from Linkedin Company Url? Follow these steps to learn how to find company followers count with linkedin company url](/data-enrichment/find-company-followers-by-linkedin-company-url)[LinkedIn ### How to Find Lead Id from Lead Email? Follow these steps to learn how to find Lead Id with lead email](/data-enrichment/find-lead-id-by-lead-email)[LinkedIn ### How to Find Company Followers count from Company Contact Email? Follow these steps to learn how to find company followers count with company contact email](/data-enrichment/find-company-followers-by-company-contact-email)[Company ### How to Find Company Employee Count from Fullname? Follow these steps to learn how to find company employee count with fullname](/data-enrichment/find-company-employee-count-by-fullname)[Email ### How to Find Company Contact Email from Company Name? Follow these steps to learn how to find company Contact email with company name](/data-enrichment/find-company-contact-email-by-company-name)