# Spiff > **Quick answer**: A spiff is a short-term financial incentive given to salespeople for hitting specific targets or pushing particular products, typically lasting a few weeks to one quarter. Companies use spiffs to accelerate adoption of new offerings, clear inventory, or boost end-of-period results by offering immediate cash bonuses or prizes. Derrick tracks sales performance and enriches lead data inside Google Sheets, helping teams identify which prospects merit focused spiff-driven outreach based on company size, funding, or hiring signals. *Canonical: https://derrick-app.com/glossary/spiffx* --- Understanding how data enrichment can be applied in real-world scenarios to drivebusiness results and improve operational efficiency. [Start Enriching Now](https://workspace.google.com/marketplace/app/linkedin_email_phone_finder_ia_%E2%80%94_derrick/3746789989?flow_type=2) ## Definition Spiff Spiff: A spiff is a short-term financial incentive or bonus given to salespeople to motivate and reward them for achieving specific sales goals.In the context of digital marketing and sales automation, spiffs are used to drive the performance of sales teams by providing an immediate reward for selling certain products or reaching certain targets. These incentives can be highly effective in boosting motivation, increasing sales velocity, and promoting the sale of new or high-margin products. Spiffs are typically well-structured programs that outline clear criteria for earning the bonus, ensuring transparency and fairness. They are often integrated into sales and CRM platforms, like those offered by Derrick App, to track performance and automate the distribution of rewards. By encouraging sales staff to focus on strategic objectives, spiffs help align individual efforts with broader business goals, ultimately enhancing overall revenue performance. [Skip the definitions. Start generating business now →](/) ## Here is an exemple of : Spiff Imagine a tech company launching a new software product during the last quarter of the fiscal year. To accelerate the adoption and push sales, the company implements a spiff program. Sales representatives who exceed their monthly sales target for the new software by 20% are rewarded with a $500 bonus. These incentives are closely tracked through the company's CRM platform, allowing reps to see their progress in real-time. As a result, sales teams are more motivated to learn about the new software features and engage more actively with potential clients, which not only boosts sales but also enhances the overall success of the product launch. ## You should also read: [Spin Selling](/glossary/spin-sellingx)[Sql](/glossary/sqlx)[Stakeholder](/glossary/stakeholderx)[Statement Of Work](/glossary/statement-of-workx)[Stress Testing](/glossary/stress-testingx)[Subject Matter Expert](/glossary/subject-matter-expertx)[Subscription Models](/glossary/subscription-modelsx) ## Why teams choose Derrick. Powerful features that save time and boost your sales pipeline. ### ENRICHMENT #### 100+ data points on companies & leads. ### AI POWERED #### Run AI on Sheet for 0extra-cost. ### 0 MINUTE LEARNING CURVE #### Know Google Sheets?Know Derrick. ### BEST VALUE #### Same quality data, fora fraction of the cost. ## Every feature you need to succeed Comprehensive tools to find, enrich, and qualify your leads. 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Everything happens in Google Sheet. [Company ### How to Find Company Funding Rounds from Company Website? Follow these steps to learn how to find company funding rounds with company website](/data-enrichment/find-company-funding-rounds-by-company-website)[Lead ### How to Find skills from Lead Email? Follow these steps to learn how to find skills with lead email](/data-enrichment/find-skills-by-lead-email)[LinkedIn ### How to Find Company Last Funding Announced On Linkedin from Company Website? Follow these steps to learn how to find company last funding announced on linkedin with company website](/data-enrichment/find-company-last-funding-announced-on-linkedin-by-company-website)[Company ### How to Find Company Postal Code from Company Contact Email? Follow these steps to learn how to find company postal code with company contact email](/data-enrichment/find-company-postal-code-by-company-contact-email)[Company ### How to Find Company Employee Count from Fullname? 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