# Text Message Marketing > **Quick answer**: Text message marketing sends promotional or informational SMS messages to customers, achieving open rates above 90% and immediate reach on mobile devices. Businesses use it for flash sales, appointment reminders, order updates, and loyalty campaigns. The strategy requires customer opt-in, brevity due to character limits, and careful timing to avoid intrusion. Derrick enriches contact databases with verified mobile numbers and demographic data inside Google Sheets, enabling sales teams to build compliant SMS outreach lists without exporting data to external platforms. *Canonical: https://derrick-app.com/glossary/text-message-marketingx* --- Understanding how data enrichment can be applied in real-world scenarios to drivebusiness results and improve operational efficiency. [Start Enriching Now](https://workspace.google.com/marketplace/app/linkedin_email_phone_finder_ia_%E2%80%94_derrick/3746789989?flow_type=2) ## Definition Text Message Marketing Text Message Marketing is a digital marketing strategy that involves sending promotional or informative messages to customers via SMS to enhance engagement and sales.Text message marketing is an effective tool for businesses to reach their audience quickly and directly on their mobile devices. By leveraging SMS, companies can communicate offers, reminders, alerts, or personalized messages to customers, ensuring high open rates compared to other channels like email. This form of marketing integrates seamlessly with sales automation tools, enabling businesses to automate campaigns, segment audiences, and analyze engagement metrics in real time. It matters because text message marketing provides immediacy and personal touch, fostering stronger customer relationships and driving higher conversion rates. Utilizing this strategy, companies can efficiently nurture leads, boost customer retention, and enhance overall marketing ROI, making it a crucial component of modern digital marketing efforts. [Skip the definitions. Start generating business now →](/) ## Here is an exemple of : Text Message Marketing For example, a local bakery might implement text message marketing by sending a special discount code to subscribers on their birthday. When Sarah, a loyal customer, turns 30, she receives a text: "Happy Birthday, Sarah! Enjoy 30% off any cake today. Show this text at checkout. - Sweet Delights Bakery." Sarah, who was planning to meet friends that evening, decides to order a cake using her discount. The bakery not only creates a personalized touchpoint on Sarah's special day but also generates immediate sales and strengthens customer loyalty through a timely, relevant message that reaches Sarah directly on her personal device. ## You should also read: [Time On Site](/glossary/time-on-sitex)[Tire Kicker](/glossary/tire-kickerx)[Tokenization](/glossary/tokenizationx)[Total Addressable Market](/glossary/total-addressable-marketx)[Total Audience Measurement](/glossary/total-audience-measurementx)[Touches](/glossary/touchesx)[Touchpoints](/glossary/touchpointsx) ## Why teams choose Derrick. Powerful features that save time and boost your sales pipeline. ### ENRICHMENT #### 100+ data points on companies & leads. ### AI POWERED #### Run AI on Sheet for 0extra-cost. ### 0 MINUTE LEARNING CURVE #### Know Google Sheets?Know Derrick. ### BEST VALUE #### Same quality data, fora fraction of the cost. ## Every feature you need to succeed Comprehensive tools to find, enrich, and qualify your leads. 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