# Unique Selling Point > **Quick answer**: A Unique Selling Point is a distinct feature or benefit that differentiates a product from competitors and explains why customers should choose it. It forms the foundation of marketing messaging by communicating core value in crowded markets. Derrick's USP centers on native Google Sheets integration with 100+ enrichment data points, eliminating separate platforms while offering credit rollover and €9 starter pricing, positioning it for teams that want data enrichment without abandoning their existing spreadsheet workflows. *Canonical: https://derrick-app.com/glossary/unique-selling-pointx* --- Understanding how data enrichment can be applied in real-world scenarios to drivebusiness results and improve operational efficiency. [Start Enriching Now](https://workspace.google.com/marketplace/app/linkedin_email_phone_finder_ia_%E2%80%94_derrick/3746789989?flow_type=2) ## Definition Unique Selling Point Unique Selling Point (USP): A Unique Selling Point (USP) is a distinct feature or benefit that sets a product or service apart from its competitors and highlights why it is the best choice for customers.In digital marketing and sales automation, a USP is critical because it communicates the core value proposition to potential customers, helping to capture their attention in a crowded marketplace. It serves as a foundation for marketing strategies, ensuring all messaging aligns with the brand's most compelling advantage. By clearly defining and promoting a USP, businesses can effectively target their ideal audience, streamline sales processes, and improve conversion rates. A strong USP not only differentiates a product but also builds trust, as it addresses specific customer needs and preferences. In the context of data enrichment, a well-articulated USP can enhance lead generation by ensuring enriched data aligns with the unique advantages of the offering, ultimately driving more informed decision-making and personalized customer interactions. [Skip the definitions. Start generating business now →](/) ## Here is an exemple of : Unique Selling Point For example, a CRM software company might establish its USP as "The only customer relationship platform that automatically enriches contact data while reducing manual entry by 75%." This USP directly addresses the pain points of sales teams (excessive data entry and incomplete customer profiles) while highlighting a specific, measurable advantage over competitors. When implementing their marketing automation, this company would feature this USP prominently in email campaigns targeting sales managers, create case studies demonstrating the time saved by current clients, and develop sales scripts that emphasize how this unique feature translates to more closed deals with less administrative work. By consistently reinforcing this USP across all customer touchpoints, from website landing pages to product demos, the company creates a clear value proposition that resonates with their target audience and simplifies the purchasing decision. ## You should also read: [Unique Value Proposition](/glossary/unique-value-propositionx)[Unit Economics](/glossary/unit-economicsx)[Upsell](/glossary/upsellx)[Use Case](/glossary/use-casex)[Content Curation](/glossary/content-curationx)[B2B Sales](/glossary/b2b-salesx)[Zero Based Budgeting](/glossary/zero-based-budgetingx) ## Why teams choose Derrick. Powerful features that save time and boost your sales pipeline. ### ENRICHMENT #### 100+ data points on companies & leads. ### AI POWERED #### Run AI on Sheet for 0extra-cost. ### 0 MINUTE LEARNING CURVE #### Know Google Sheets?Know Derrick. ### BEST VALUE #### Same quality data, fora fraction of the cost. ## Every feature you need to succeed Comprehensive tools to find, enrich, and qualify your leads. [🤖 ### Derrick MCP AI PoweredUse Derrick data enrichment directly from Claude Desktop & and ChatGPT and any MCP-compatible AI tool.](/features/derrick-mcp)[🇫🇷 ### 🇫🇷 SIRET/SIREN Enrichment FreeEnrich French companies via SIRET/SIREN with identity, activity, directors and legal data.](/features/siret-siren-enrichment)[👔 ### LinkedIn Followers & Connections Count FreeEnrich profiles with follower & connections count](/features/linkedin-followers-connections-count)[🕷️ ### Import LinkedIn Leads (linkedin) FreeImport your linkedin regular leads into Google Sheets with a single click.](/features/import-linkedin-leads-regular)[🕷️ ### Import LinkedIn Companies (linkedin) FreeInstantly import company lists from Linkedin regular.](/features/import-linkedin-companies-regular)[✉️ ### Email Finder PremiumFind your prospects’ emails directly from Google Sheets.](/features/email-finder)[⚡ ### Search First Page Organic SERP Results on Google PremiumRetrieve all organic results from Google’s first page for your lists.](/features/search-first-page-organic-serp-results-on-google)[⚡ ### Search First Organic Result on Google PremiumFind the top organic Google result for your prospect searches.](/features/search-first-organic-result-on-google)[📱 ### Email & Social Extractor from Website PremiumExtract emails and social profiles from any website.](/features/email-social-extractor-from-website) and 100+ additional companies & leads data... ## Data-Enrichment Chain actions without technical knowledge. Everything happens in Google Sheet. [LinkedIn ### How to Find Company Followers count from Fullname? Follow these steps to learn how to find company followers count with fullname](/data-enrichment/find-company-followers-by-fullname)[Email ### How to Find Company Contact Email from Company Name? Follow these steps to learn how to find company Contact email with company name](/data-enrichment/find-company-contact-email-by-company-name)[LinkedIn ### How to Find Company Followers count from Company Name? Follow these steps to learn how to find company followers count with company name](/data-enrichment/find-company-followers-by-company-name)[Company ### How to Find Company Name from Company Contact Email? Follow these steps to learn how to find company name with company contact email](/data-enrichment/find-company-name-by-company-contact-email)[Lead ### How to Find skills from Lead Email? Follow these steps to learn how to find skills with lead email](/data-enrichment/find-skills-by-lead-email)[Company ### How to Find Company Funding Rounds from Company Name? Follow these steps to learn how to find company funding rounds with company name](/data-enrichment/find-company-funding-rounds-by-company-name)[Website ### How to Find company crm from company website? Follow these steps to learn how to find company crm with company website](/data-enrichment/find-company-crm-by-company-website)[Lead ### How to Find Lead Gender from Fullname? Follow these steps to learn how to find lead gender with fullname](/data-enrichment/find-lead-gender-by-fullname)[LinkedIn ### How to Find Lead Id from Lead Email? Follow these steps to learn how to find Lead Id with lead email](/data-enrichment/find-lead-id-by-lead-email)