# Use Case > **Quick answer**: A use case describes a specific scenario where a product or process solves a business problem or achieves a goal. In data enrichment, use cases show how enhanced customer data improves marketing personalization, sales targeting, or operational efficiency. Organizations define use cases to align data initiatives with strategic objectives and demonstrate ROI. Derrick enables use cases like account-based marketing directly in Google Sheets, enriching CRM records with 100+ company and contact data points without requiring separate platforms or technical setup. *Canonical: https://derrick-app.com/glossary/use-casex* --- Understanding how data enrichment can be applied in real-world scenarios to drivebusiness results and improve operational efficiency. [Start Enriching Now](https://workspace.google.com/marketplace/app/linkedin_email_phone_finder_ia_%E2%80%94_derrick/3746789989?flow_type=2) ## Definition Use Case Use Case: A use case describes a specific scenario in which a product, service, or process is utilized to achieve a business goal or solve a problem.In the context of data enrichment for digital marketing and sales automation, a *use case* illustrates how enriched data can be leveraged to enhance customer insights, streamline marketing efforts, or boost sales efficiency. For example, a use case might involve using enriched customer profiles to personalize marketing campaigns, thereby increasing engagement and conversion rates. Data enrichment allows businesses to fill in missing information, verify data accuracy, and gain deeper insights into customer behavior and preferences. By clearly defining use cases, organizations can prioritize their data enhancement initiatives and align them with strategic goals, ensuring that investments in data enrichment yield tangible business outcomes. Understanding use cases helps teams to effectively communicate the value of data enrichment to stakeholders and to tailor solutions to meet specific organizational needs. [Skip the definitions. Start generating business now →](/) ## Here is an exemple of : Use Case For instance, a B2B software company might implement a data enrichment use case to improve their account-based marketing strategy. After identifying that their CRM contains only basic company information (name, industry, and general contact details), they enrich this data with additional firmographic details such as company size, annual revenue, technology stack, and recent funding rounds. This enriched data allows their marketing team to segment accounts more precisely and create highly targeted campaigns addressing specific pain points relevant to each segment. Meanwhile, their sales team uses the enhanced company intelligence to personalize outreach and prioritize high-potential accounts based on technology fit and growth indicators. As a result, the company experiences a 35% increase in campaign engagement rates and a 22% improvement in sales conversion, demonstrating the tangible value of this particular data enrichment use case. ## You should also read: [Salesforce Administrator](/glossary/salesforce-administratorx)[Dynamic Data](/glossary/dynamic-datax)[Content Management System](/glossary/content-management-systemx)[Intent Based Leads](/glossary/intent-based-leadsx)[Data Management Platform](/glossary/data-management-platformx)[B2B2C](/glossary/b2b2cx)[Account Based Sales](/glossary/account-based-salesx) ## Why teams choose Derrick. Powerful features that save time and boost your sales pipeline. ### ENRICHMENT #### 100+ data points on companies & leads. ### AI POWERED #### Run AI on Sheet for 0extra-cost. ### 0 MINUTE LEARNING CURVE #### Know Google Sheets?Know Derrick. ### BEST VALUE #### Same quality data, fora fraction of the cost. ## Every feature you need to succeed Comprehensive tools to find, enrich, and qualify your leads. 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Everything happens in Google Sheet. [LinkedIn ### How to Find company Linkedin Id from linkedin profile url? Follow these steps to learn how to find company Linkedin Id with linkedin profile url](/data-enrichment/find-company-id-by-linkedin-profile-url)[Website ### How to Find Company Website from Company Name? Follow these steps to learn how to find company website with company name](/data-enrichment/find-company-website-by-company-name)[Website ### How to Find company website trafic from company Contact email? Follow these steps to learn how to find company website trafic with company Contact email](/data-enrichment/find-company-website-trafic-by-company-contact-email)[Phone ### How to Find Company Phone Number from Linkedin Company Url? Follow these steps to learn how to find company phone number with linkedin company url](/data-enrichment/find-company-phone-number-by-linkedin-company-url)[LinkedIn ### How to Find Lead Id from Lead Email? Follow these steps to learn how to find Lead Id with lead email](/data-enrichment/find-lead-id-by-lead-email)[Lead ### How to Find Languages from Fullname? Follow these steps to learn how to find languages with fullname](/data-enrichment/find-languages-by-fullname)[Website ### How to Find Company Website from Linkedin Company Url? Follow these steps to learn how to find company website with linkedin company url](/data-enrichment/find-company-website-by-linkedin-company-url)[Company ### How to Find company tagline from Linkedin Company Url? Follow these steps to learn how to find company tagline with linkedin company url](/data-enrichment/find-company-tagline-by-linkedin-company-url)[Company ### How to Find Company Funding Rounds from Company Website? Follow these steps to learn how to find company funding rounds with company website](/data-enrichment/find-company-funding-rounds-by-company-website)