# User Generated Content > **Quick answer**: User Generated Content is any text, images, videos, or reviews created by customers rather than brands, often shared on social media or product pages. It builds trust because potential buyers view peer content as more credible than traditional ads, and reduces marketing costs by shifting content creation to the community. Derrick enriches contact and company data to help teams identify active UGC contributors and target lookalike audiences based on engagement patterns across 100+ data points. *Canonical: https://derrick-app.com/glossary/user-generated-contentx* --- Understanding how data enrichment can be applied in real-world scenarios to drivebusiness results and improve operational efficiency. [Start Enriching Now](https://workspace.google.com/marketplace/app/linkedin_email_phone_finder_ia_%E2%80%94_derrick/3746789989?flow_type=2) ## Definition User Generated Content User Generated Content (UGC) is any content—such as text, images, videos, and reviews—created by individuals rather than brands or professionals.User Generated Content plays a critical role in digital marketing and sales automation by providing authentic, relatable, and engaging material that influences potential customers. By leveraging UGC, businesses can build trust and credibility, as potential buyers often perceive content from peers as more trustworthy than traditional advertisements. This type of content is also cost-effective, as it reduces the need for brands to produce all their marketing materials internally. In sales automation, UGC can enhance personalized customer experiences by incorporating real customer interactions and feedback into automated messages and recommendations. Ultimately, UGC matters because it fosters community involvement, enhances brand visibility, and drives sales through genuine customer advocacy. For Derrick App, integrating UGC into data enrichment processes can improve customer insights and enhance targeted marketing strategies. [Skip the definitions. Start generating business now →](/) ## Here is an exemple of : User Generated Content Imagine a small e-commerce business selling handmade jewelry. After implementing a hashtag campaign encouraging customers to share photos wearing their purchases, the brand now regularly features these customer images on their product pages and social media. When a potential customer visits the website, they can see real people—not models—wearing the jewelry in everyday settings. The automated email sequence for new customers includes a selection of these user photos and testimonials, which has increased click-through rates by 38%. Additionally, the company's review section, filled with detailed customer feedback and styling tips, has become a valuable resource that sales representatives reference during customer service interactions. This authentic showcase of the jewelry in real life has not only reduced product return rates by 24% but has also created a thriving community of brand advocates who continually generate fresh content without additional marketing costs. ## You should also read: [User Interaction](/glossary/user-interactionx)[User Interface](/glossary/user-interfacex)[User Testing](/glossary/user-testingx)[Value Added Reseller](/glossary/value-added-resellerx)[Value Chain](/glossary/value-chainx)[Value Gap](/glossary/value-gapx)[Value Statement](/glossary/value-statementx) ## Why teams choose Derrick. Powerful features that save time and boost your sales pipeline. ### ENRICHMENT #### 100+ data points on companies & leads. ### AI POWERED #### Run AI on Sheet for 0extra-cost. ### 0 MINUTE LEARNING CURVE #### Know Google Sheets?Know Derrick. ### BEST VALUE #### Same quality data, fora fraction of the cost. ## Every feature you need to succeed Comprehensive tools to find, enrich, and qualify your leads. 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Everything happens in Google Sheet. [LinkedIn ### How to Find Linkedin Company Url from Company Contact Email? Follow these steps to learn how to find linkedin Company Url with company contact email](/data-enrichment/find-linkedin-company-url-by-company-contact-email)[LinkedIn ### How to Find Company Last Funding Announced On Linkedin from Company Contact Email? Follow these steps to learn how to find company last funding announced on linkedin with company contact email](/data-enrichment/find-company-last-funding-announced-on-linkedin-by-company-contact-email)[Company ### How to Find Company Country from Company Name? Follow these steps to learn how to find company country with company name](/data-enrichment/find-company-country-by-company-name)[Lead ### How to Find skills from Fullname? Follow these steps to learn how to find skills with fullname](/data-enrichment/find-skills-by-fullname)[Company ### How to Find Company Postal Code from linkedin profile url? 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