# Value Added Reseller > **Quick answer**: A Value Added Reseller enhances third-party products with custom features, integrations, or services before reselling them to end users, often targeting specific industries or use cases. VARs handle implementation, training, and support, allowing businesses to deploy tailored solutions without in-house development. For sales and marketing teams, VARs streamline CRM customization and data workflows. Derrick operates differently as a native Google Sheets enrichment tool at €9 per month, requiring no reseller layer or custom integration work. *Canonical: https://derrick-app.com/glossary/value-added-resellerx* --- Understanding how data enrichment can be applied in real-world scenarios to drivebusiness results and improve operational efficiency. [Start Enriching Now](https://workspace.google.com/marketplace/app/linkedin_email_phone_finder_ia_%E2%80%94_derrick/3746789989?flow_type=2) ## Definition Value Added Reseller Value Added Reseller (VAR): A Value Added Reseller is a business that enhances third-party products with additional features or services before reselling them to end users, often targeting specific customer needs or niche markets.In the context of digital marketing and sales automation, a Value Added Reseller plays a crucial role by integrating, customizing, and improving existing software solutions to better meet the unique requirements of businesses. VARs often offer complementary services such as installation, training, and ongoing support, which enhance the overall value of the product for the customer. This approach is significant because it allows companies to gain tailored solutions without having to develop them in-house, saving time and resources while benefiting from specialized expertise. For sales and marketing teams, working with a VAR can streamline processes, improve data enrichment strategies, and lead to more effective automation, ultimately contributing to increased operational efficiency and customer satisfaction. [Skip the definitions. Start generating business now →](/) ## Here is an exemple of : Value Added Reseller For example, a software Value Added Reseller might take a standard CRM platform and enhance it with industry-specific features for healthcare providers. They would integrate the CRM with electronic health record systems, add HIPAA compliance features, customize patient communication workflows, and develop specialized reporting tools for healthcare metrics. The VAR would then provide implementation services, staff training, and ongoing technical support. Rather than purchasing the generic CRM directly and struggling with customization, a medical practice benefits from this VAR's healthcare expertise, receiving a solution tailored to their workflow that addresses regulatory requirements while improving patient relationship management—all without needing to develop custom software themselves. ## You should also read: [Value Chain](/glossary/value-chainx)[Value Gap](/glossary/value-gapx)[Value Statement](/glossary/value-statementx)[Version Control Systems](/glossary/version-control-systemsx)[Vertical Market](/glossary/vertical-marketx)[Video Email](/glossary/video-emailx)[Video Hosting](/glossary/video-hostingx) ## Why teams choose Derrick. Powerful features that save time and boost your sales pipeline. ### ENRICHMENT #### 100+ data points on companies & leads. ### AI POWERED #### Run AI on Sheet for 0extra-cost. ### 0 MINUTE LEARNING CURVE #### Know Google Sheets?Know Derrick. ### BEST VALUE #### Same quality data, fora fraction of the cost. ## Every feature you need to succeed Comprehensive tools to find, enrich, and qualify your leads. [🤖 ### Derrick MCP AI PoweredUse Derrick data enrichment directly from Claude Desktop & and ChatGPT and any MCP-compatible AI tool.](/features/derrick-mcp)[🇫🇷 ### 🇫🇷 SIRET/SIREN Enrichment FreeEnrich French companies via SIRET/SIREN with identity, activity, directors and legal data.](/features/siret-siren-enrichment)[👔 ### LinkedIn Followers & Connections Count FreeEnrich profiles with follower & connections count](/features/linkedin-followers-connections-count)[🕷️ ### Import LinkedIn Leads (linkedin) FreeImport your linkedin regular leads into Google Sheets with a single click.](/features/import-linkedin-leads-regular)[🕷️ ### Import LinkedIn Companies (linkedin) FreeInstantly import company lists from Linkedin regular.](/features/import-linkedin-companies-regular)[✉️ ### Email Finder PremiumFind your prospects’ emails directly from Google Sheets.](/features/email-finder)[⚡ ### Search First Page Organic SERP Results on Google PremiumRetrieve all organic results from Google’s first page for your lists.](/features/search-first-page-organic-serp-results-on-google)[⚡ ### Search First Organic Result on Google PremiumFind the top organic Google result for your prospect searches.](/features/search-first-organic-result-on-google)[📱 ### Email & Social Extractor from Website PremiumExtract emails and social profiles from any website.](/features/email-social-extractor-from-website) and 100+ additional companies & leads data... ## Data-Enrichment Chain actions without technical knowledge. 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