# Zero Based Budgeting > **Quick answer**: Zero-Based Budgeting is a financial planning method where every expense must be justified from scratch each period, rather than adjusting previous budgets. In digital marketing and sales, this approach ensures resources are allocated only to initiatives that demonstrably contribute to revenue and growth objectives. Derrick applies this principle by offering credit rollover at €9 per month, allowing teams to justify data enrichment costs per-contact rather than committing to unused seat licenses or monthly minimums. *Canonical: https://derrick-app.com/glossary/zero-based-budgetingx* --- Understanding how data enrichment can be applied in real-world scenarios to drivebusiness results and improve operational efficiency. [Start Enriching Now](https://workspace.google.com/marketplace/app/linkedin_email_phone_finder_ia_%E2%80%94_derrick/3746789989?flow_type=2) ## Definition Zero Based Budgeting Zero-Based Budgeting (ZBB) is a financial planning method where every expense must be justified for each new period, starting from a "zero base." In the context of digital marketing and sales automation, zero-based budgeting helps allocate resources efficiently, ensuring that every dollar spent is justified by its contribution to revenue and growth objectives. Unlike traditional budgeting methods, which adjust previous budgets, ZBB starts from scratch, forcing teams to assess the necessity and impact of each expenditure. This approach aligns marketing and sales initiatives closely with strategic goals, enhances accountability, and optimizes spending efficiency. For businesses, especially those leveraging digital platforms, implementing ZBB can lead to more agile decision-making and improved ROI by focusing on strategies that directly enhance customer engagement and sales outcomes. [Skip the definitions. Start generating business now →](/) ## Here is an exemple of : Zero Based Budgeting Imagine a digital marketing agency planning its annual budget. Instead of basing this year’s budget on last year’s spending patterns, the agency employs Zero-Based Budgeting. Each department, from social media to content creation, must justify their budget requests by demonstrating how their proposed activities directly contribute to the company’s growth objectives. For instance, the email marketing team might propose investing in a new automation tool, explaining how it will increase customer engagement metrics by 20%. Meanwhile, the content team justifies hiring an additional writer by outlining how this will enable the production of more targeted content, driving a projected increase in website traffic and lead generation. Through this rigorous justification process, the agency can eliminate redundant expenses, allocate resources more strategically, and ultimately enhance their return on investment by focusing on high-impact initiatives that align with their overarching business goals. ## You should also read: [Account Based Marketing](/glossary/account-based-marketingx)[Account Based Marketing Benchmarks](/glossary/account-based-marketing-benchmarksx)[Account Based Everything](/glossary/account-based-everythingx)[Account Based Sales](/glossary/account-based-salesx)[Account Based Marketing Software](/glossary/account-based-marketing-softwarex)[Account Based Sales Development](/glossary/account-based-sales-developmentx)[Account Based Selling](/glossary/account-based-sellingx) ## Why teams choose Derrick. Powerful features that save time and boost your sales pipeline. ### ENRICHMENT #### 100+ data points on companies & leads. ### AI POWERED #### Run AI on Sheet for 0extra-cost. ### 0 MINUTE LEARNING CURVE #### Know Google Sheets?Know Derrick. ### BEST VALUE #### Same quality data, fora fraction of the cost. ## Every feature you need to succeed Comprehensive tools to find, enrich, and qualify your leads. 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