# Clay Alternatives: B2B Data Enrichment Tools

> **TL;DR** When searching for a B2B data enrichment tool, Clay presents itself as a comprehensive solution with 75+ data sources and advanced automation capabilities. However, its starting price of $149/month and steep learning…

*Canonical: https://derrick-app.com/tools/clay-alternatives*
*Published: 2026-01-01 · Updated: 2026-09-28*

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## Quick picks

- **SMB & freelance** → [Derrick App](https://app.derrick-app.com) - The No-Install Web App Clay Alternative
- **Sales Nav users** → [Evaboot](https://derrick-app.com/tools/evaboot) - The Sales Navigator Specialist
- **Cold emailers** → [Findymail](https://derrick-app.com/tools/findymail) - The Email Deliverability Expert
- **Enterprise** → [Cognism](https://derrick-app.com/tools/cognism) - The Premium Enterprise Solution

## 10 ranked alternatives to Clay

### 1. Derrick App - [app.derrick-app.com](https://app.derrick-app.com)

*The No-Install Web App Clay Alternative*

- Free Plan: 100 credits/month for testing
- Solo: €9/month (4000 credits) for freelancers
- Pro: €20/month (10000 credits) for small teams
- Team: $47/month (25000 credits) for sales teams
- Enterprise: €175/month (100 000 credits)

**Pricing:** from €9/month (MINI)

### 2. Apollo - [/tools/apollo](https://derrick-app.com/tools/apollo)

*The Complete All-in-One Suite*

- Database: 275M B2B contacts
- Email finder and phone finder
- Automated email sequences
- Native CRM included
- Integrations: Salesforce, HubSpot, Outreach
- Complete API for automation

**Pricing:** from Free / $49/seat/mo

### 3. Evaboot - [/tools/evaboot](https://derrick-app.com/tools/evaboot)

*The Sales Navigator Specialist*

- Unlimited export from Sales Navigator
- Automatic data cleaning (duplicates, formats)
- Email finder with 60-70% match rate
- Email verification included
- CRM-ready CSV format

**Pricing:** from $9/mo (100 credits)

### 4. Findymail - [/tools/findymail](https://derrick-app.com/tools/findymail)

*The Email Deliverability Expert*

- Email finder with automatic verification
- Guaranteed bounce rate <2%
- “Pay per verified email” model (you only pay for valid emails)
- Phone finder (paid option)
- Datacare Autopilot: automatic list cleaning

**Pricing:** from $99/mo (Starter, 5K finder + 5K verifier credits)

### 5. Lusha - [/tools/lusha](https://derrick-app.com/tools/lusha)

*The Accessible Chrome Extension*

- Chrome extension for one-click enrichment
- Database: 100M+ professional contacts
- Email finder and phone finder
- CRM integrations: Salesforce, HubSpot, Pipedrive
- API enrichment available

**Pricing:** from $49.90/month

### 6. Phantombuster - [/tools/phantombuster](https://derrick-app.com/tools/phantombuster)

*Multi-Platform Cloud Automation*

- 100+ ready-to-use automations
- Multi-platform: LinkedIn, Twitter, Instagram, Google Maps
- Cloud-based (no need to keep your computer on)
- API to create your own workflows
- CSV exports, Google Sheets, webhooks

**Pricing:** from $56/mo (annual)

### 7. Wiza - [/tools/wiza](https://derrick-app.com/tools/wiza)

*The Real-Time LinkedIn Exporter*

- Real-time export from Sales Navigator
- Email finder with 99% deliverability
- Instant email verification
- Integrations: HubSpot, Salesforce, Pipedrive
- One-click CSV export

**Pricing:** from Free 20 emails + 5 phones · Email $83/mo (annual)

### 8. Cognism - [/tools/cognism](https://derrick-app.com/tools/cognism)

*The Premium Enterprise Solution*

- Diamond Data®: manually verified phone numbers
- Premium EU coverage (98% accuracy)
- Native GDPR/CCPA compliance
- Intent data and buying signals
- Enterprise CRM integrations
- Dedicated support with CSM

**Pricing:** from Custom (~$15K platform + $1.5K/seat)

### 9. Kaspr - [/tools/kaspr](https://derrick-app.com/tools/kaspr)

*GDPR-First for Europe*

- Chrome extension for LinkedIn
- Optimized European coverage
- GDPR compliant by design
- Email and phone finder
- Main CRM integrations
- Recently acquired by Cognism

**Pricing:** from Free 15 emails + 5 phones/mo · Starter €45/mo

### 10. Scalelist - [/tools/scalelist](https://derrick-app.com/tools/scalelist)

*Job Change Monitoring*

- Automatic job change monitoring
- Real-time alerts on your target accounts
- Standard data enrichment
- Basic CRM integrations
- Pipeline tracking dashboard

**Pricing:** from $49/month

## How to choose

### Freelancers & SMBs (<50 employees)
**Pick:** Derrick App
Derrick App offers the best price-to-features ratio, from EUR 0 on Free and EUR 9/month on Mini. 100% Google Sheets.

### Sales Navigator-heavy teams
**Pick:** Evaboot
Evaboot specialises in Sales Navigator workflows - worth the Sales Nav surcharge if you're already paying for it.

### Cold emailers (deliverability-critical)
**Pick:** Findymail
Findymail prioritises deliverability - best fit when sender reputation matters more than database breadth.

### Large enterprises (compliance-critical)
**Pick:** Cognism
Cognism fits the compliance + audit-trail needs of 200+ headcount orgs with budget flexibility.

## Why look beyond Clay?

When searching for a [B2B data enrichment](https://derrick-app.com/data-enrichment) tool, Clay presents itself as a comprehensive solution with 75+ data sources and advanced automation capabilities. However, its starting price of $149/month and steep learning curve don’t suit every business. Whether you’re a freelancer, startup, or SMB, there are Clay alternatives adapted to your specific needs and budget.

In this article, we review 10 Clay alternatives that offer powerful enrichment features, accessible pricing, and quick onboarding. Each solution is analyzed based on its strengths, limitations, and use cases to help you make the right choice.

## Choosing the right alternative

Choosing the right Clay alternative depends on several criteria based on your profile and needs.

### By Monthly Budget

**Budget <$100/month**

- **Derrick App** (from 9 EUR/month): Best value (web app, Sheets, API)
- Scalelist ($19): If job change monitoring is priority
- Lusha Free/Pro (€0-29): For limited occasional prospecting

**Budget $100-200/month**

- **Derrick Plus** (€47.50): For teams on the web app or Google Sheets
- Apollo Basic/Professional ($49-99): If integrated CRM needed
- Evaboot + Sales Navigator ($142): LinkedIn export specialist

**Budget >$200/month**

- Findymail ($99-499): Priority email quality
- Apollo Organization ($149): Complete all-in-one
- Clay ($149+): Complex multi-source workflows

**Budget >$1,000/month**

- Cognism ($1,250+): Enterprise with strict compliance

### By Team Size

**Freelance / Solo (1 person)**

1. **Derrick MINI** (9 EUR): Perfect for web app or Google Sheets workflow
2. Lusha Pro ($29): Convenient Chrome extension
3. Scalelist Micro ($19): If monitoring priority

**Startup / Small Team (2-10 people)**

1. **Derrick Standard/Plus** (€20-47.50): Simplicity + price
2. Apollo Basic/Professional: All-in-one
3. Evaboot: Sales Navigator specialist

**SMB (10-100 people)**

1. **Derrick Pro** (€175): Enrichment at scale (web app, Sheets, API)
2. Apollo Organization: Complete solution
3. Findymail: Premium email quality

**Enterprise (100+ people)**

1. Apollo Professional × licenses: Volume and API
2. Cognism: Enterprise with compliance
3. Clay: Advanced workflows

### By Primary Use Case

**Simple Enrichment in Google Sheets**

→ **Derrick App**: Web app + Google Sheets alternative, 28+ workflows, from 9 EUR/month

**Intensive Sales Navigator Export**

→ Evaboot: Recognized specialist with auto-cleaning

**Large-Scale Cold Emailing**

→ Findymail: <2% bounce rate, pay per verified email

**Occasional LinkedIn Prospecting**

→ Lusha: Simple and fast Chrome extension

**All-in-One with CRM**

→ Apollo: 275M contact base + sequences + CRM

**Multi-Platform Workflows**

→ Phantombuster: 100+ cloud automations

**Strict EU Compliance**

→ Kaspr or Cognism: Native GDPR

**Commercial Opportunity Monitoring**

→ Scalelist: Job change alerts

### By Technical Level

**Beginner (no technical skills)**

1. **Derrick**: 5-minute setup, web app or Google Sheets
2. Lusha: Intuitive Chrome extension
3. Evaboot: Simple interface for Sales Navigator

**Intermediate (automation basics)**

1. Apollo: Guided interface
2. Wiza: One-click export
3. **Derrick**: Predefined workflows

**Advanced (developer / RevOps)**

1. Clay: Complex waterfall, API
2. Phantombuster: Custom workflows
3. Apollo: Complete API

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## Verdict

Clay remains a powerful tool for advanced RevOps teams who need complex workflows with multi-source waterfall. However, its minimum price of $149/month and steep learning curve make it unsuitable for many businesses.

**Our recommendation by profile:**

- **Freelance / Consultant**: [Derrick App](https://app.derrick-app.com) (9 EUR) for simple and economical Google Sheets workflow
- **Startup 5-20 employees**: Derrick Pro (€175) or Apollo Basic ($49) depending on CRM needs
- **SMB 20-100 employees**: Derrick Plus (€47.50) for web app or Google Sheets enrichment or Apollo Professional ($99) for all-in-one
- **Sales Navigator Specialist**: Evaboot ($42) + SN if intensive export
- **Cold Emailer**: Findymail ($99) for premium email quality
- **Enterprise 200+**: Cognism ($1,250) for compliance and premium quality

**Derrick App stands out as the best Clay alternative** for teams who work in Google Sheets daily, seek simplicity over complexity, and have a budget under $200/month. With its 28+ workflows, built-in AI (GPT-4 + Claude), and pricing starting from 9 EUR/month, Derrick democratizes access to professional-quality [B2B data enrichment](https://derrick-app.com/data-enrichment).

### Additional Resources

To go further in B2B data enrichment:

- Discover all [Derrick enrichment workflows](https://derrick-app.com/data-enrichment)
- Learn key concepts in our [data enrichment glossary](https://derrick-app.com/glossary)
- Check the definition of [Account-Based Marketing](/glossary/account-based-marketing)
- Understand [Account-Based Sales Development](/glossary/account-based-sales-development)
- Master [Account Mapping](/glossary/account-mapping) for your prospecting strategies

Test [Derrick App for free on Google Workspace Marketplace](https://app.derrick-app.com) with 100 renewable monthly credits and discover why more and more teams choose this Clay alternative for their B2B data enrichment.

## How to switch from Clay to Derrick in 3 steps

Derrick is a web app: nothing to install, no credit card, 100 free credits every month.

1. **Open the Derrick web app** - Sign up on the Derrick web app. Nothing to install, no credit card required: you start with 100 free credits per month.
2. **Import your Clay list** - Upload the CSV you exported from Clay, paste LinkedIn URLs, or import from LinkedIn Sales Navigator. The same actions also run in Google Sheets, in Claude (MCP) and via the API.
3. **Enrich your list with one click** - Pick the column to enrich and the data you need: emails, phone numbers, LinkedIn data, company info, tech stack. Derrick fills the columns, and the email and phone finders only charge for what they find.

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## Related

- [Clay review](https://derrick-app.com/tools/clay)
- [Clay pricing](https://derrick-app.com/tools/clay-pricing)
- [All tool comparisons](https://derrick-app.com/tools-for-sales)
## Where to use Derrick: web app, Google Sheets, Claude (MCP) or API

The same B2B data enrichment is available on four surfaces. The free plan gives 100 credits a month, no card required.

- **Web app** (main entry, nothing to install): import or paste your list and enrich it in the browser. https://app.derrick-app.com
- **Google Sheets**: the sidebar add-on enriches your list in place, inside your spreadsheet. Install: https://workspace.google.com/marketplace/app/linkedin_email_phone_finder_ia_%E2%80%94_derrick/3746789989?flow_type=2
- **Claude / AI agents (MCP)**: connect the Derrick MCP server, then enrich from chat. Setup: /mcp
- **REST API**: call the same enrichment endpoints from your own stack (PLUS plan and up). Docs: https://app.derrick-app.com/api-docs