# HG Insights Alternatives: Pricing + Features + Real Trade-Offs

> **TL;DR** HG Insights is a solid Enterprise tech intelligence option for enterprise tech vendors with it-spend icp. When it doesn't fit - pricing complexity, workflow misfit, or feature gaps - these are the 6 alternatives worth evaluating. Derrick App leads the pack for no-install enrichment (web app, Sheets, Claude, API) from €20/month.

*Canonical: https://derrick-app.com/tools/hg-insights-alternatives*
*Published: 2026-05-16 · Updated: 2026-09-28*

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## Quick picks

- **SMB & freelance** → [Derrick App](https://app.derrick-app.com) - Drop-in replacement for HG Insights from €20/month. Web app with nothing to install (also in Sheets, Claude, API), credits that roll over, no per-seat fees - closest to zero-friction enrichment.

## 6 ranked alternatives to HG Insights

### 1. Derrick App - [app.derrick-app.com](https://app.derrick-app.com)

*The Web App Alternative, Also in Sheets, Claude and API*

- 28+ modular workflows: LinkedIn scraping, email finder, phone finder, website tech lookup, G2 insights
- Integrated AI enrichment: GPT-4 and Claude 3.5 Sonnet for scoring, summaries, automatic classification
- Background processing: launch your enrichments and receive an email notification when complete
- Automatic data cleaning: built-in cleaning and deduplication
- Credit rollover: your unused credits never expire while you stay on a paid plan

**Pricing:** from €20/month (STANDARD)

### 2. BuiltWith - [/tools/builtwith](https://derrick-app.com/tools/builtwith)

*BuiltWith is the deepest tech-stack intelligence platform - 700K+ technologies tracked across 670M+ websites.*

- Deepest tech detection in the category
- Historical tech adoption data unique to BuiltWith
- Free single-site tool is a brilliant funnel

**Pricing:** from $50/month (per-tech filter)

### 3. Wappalyzer - [/tools/wappalyzer](https://derrick-app.com/tools/wappalyzer)

*Wappalyzer is a lightweight tech-stack detection tool - free Chrome extension for single-site lookups, paid lead-list product for tech-defined outbound.*

- Free Chrome extension is the industry reference
- Clean tier pricing without per-feature complexity
- Detection depth sufficient for mainstream tech-stack ICPs

**Pricing:** from $250/month

### 4. SimilarWeb - [/tools/similarweb](https://derrick-app.com/tools/similarweb)

*SimilarWeb is the industry-standard web traffic + competitive intelligence platform - 100M+ sites measured for traffic, engagement, marketing channels, and audience overlap.*

- Most-cited traffic data in the industry
- Marketing + sales use cases in one platform
- Traffic-shift signal is unique outbound trigger

**Pricing:** from $199/month

### 5. ZoomInfo - [/tools/zoominfo](https://derrick-app.com/tools/zoominfo)

*The largest US B2B contact database with the strongest mobile-phone coverage in the category.*

- Largest US contact database (100M+ verified)
- #1 in 142 G2 Spring 2026 reports
- Strong CRM + outreach integrations
- Comprehensive intent + scoring layer

**Pricing:** from ~$15K/yr (3 seats min)

### 6. 6sense - [/tools/6sense](https://derrick-app.com/tools/6sense)

*Powerful intent data and ABM platform - but enterprise-only pricing and a 6-month onboarding put it out of reach for everyone except 50+ seat teams.*

- Best-in-class intent data
- Account-based predictive scoring
- Salesforce + HubSpot native sync
- Strong ABM workflow layer

**Pricing:** from Custom (~$25k/yr)

## How to choose

### Freelancers & SMBs (<50 employees)
**Pick:** Derrick App
Derrick App offers the best price-to-features ratio, with a free plan and paid plans from 20 EUR/month. Web app plus Sheets, Claude and API, no per-seat fees, credits that roll over.

## Why look beyond HG Insights?

HG Insights is the enterprise tech-stack + IT-spend intelligence platform - tracks which technologies enterprise companies use AND how much they spend on each. Annual contracts $40K-$200K+. Best for enterprise tech vendors targeting specific IT-spend buckets ; outclassed on price by BuiltWith for non-spend-aware use cases.

Despite HG Insights's strengths, teams often look for alternatives when they hit known constraints - most commonly **pricing climbs to $150-$300k/year fast**, pricing complexity, or workflow misfit with their existing stack. This guide walks through the 6 most credible HG Insights alternatives in 2026, with a frank trade-off framework so you can pick the right tool for your specific use case.

The featured pick : [Derrick App](https://app.derrick-app.com) for web app or spreadsheet workflows. Below, you'll find each of the 6 options ranked by entry price, with profile-fit recommendations for solo, mid-market, and enterprise teams.

## Choosing the right alternative

### Decision framework

**Budget envelope** : HG Insights establishes the price reference. Cheaper alternatives win when volume is moderate ; pricier ones earn their keep only with enterprise-scale data or compliance needs. Size the alternative to your actual procurement bracket.

**Where the data lives** : if your daily work happens in Google Sheets, pick a tool that also runs in Sheets to skip the platform layer. If it lives in Salesforce or HubSpot, deep CRM integration matters more than feature breadth. For multichannel outbound, bundled email + LinkedIn beats best-of-breed pairs.

**Data + compliance** : compliance-aware procurement (legal, fintech, regulated industries) demands GDPR-defensible tools - Dropcontact, Pharow, Dealfront, Kaspr. Broad-coverage US-first stacks get more from Apollo, ZoomInfo, Cognism. Tech-stack-defined targeting requires BuiltWith or HG Insights.

**Operator profile** : solo founders value transparent monthly pricing without contract friction. Sales-led teams value CRM integration depth. Marketing-led teams value attribution + intent. Enterprise demand proves out the procurement layer (CSM, SLAs, data residency).

## Verdict

Final recommendation by profile : HG Insights's alternatives fall into 4 clear buckets depending on what you optimise for.

- **For per-row pricing credit economics** : [Derrick App](https://app.derrick-app.com) (from €20/month) skips the credit + seat model entirely.
- **For the lowest entry price** : BuiltWith starts at $50/month (per-tech filter) - fits tight budgets with workable feature surface for sales teams targeting tech-stack icp.
- **For closest head-to-head match** : BuiltWith is the most direct comparable to HG Insights on positioning + price ($50/month (per-tech filter)).
- **For enterprise procurement** : annual-contract platforms (Cognism, ZoomInfo, 6sense) provide the dedicated-CSM + SLA layer that mid-market tools skip.

If HG Insights already fits, there's no urgency. If it doesn't - for budget, workflow, or data-depth reasons - the alternatives above cover the full replacement spectrum. Pilot 2 candidates in parallel for 10 days before signing anything.

## How to switch from HG Insights to Derrick in 3 steps

Derrick is a web app: nothing to install, no credit card, 100 free credits every month.

1. **Open the Derrick web app** - Sign up on the Derrick web app. Nothing to install, no credit card required: you start with 100 free credits per month.
2. **Import your HG Insights list** - Upload the CSV you exported from HG Insights, paste LinkedIn URLs, or import from LinkedIn Sales Navigator. The same actions also run in Google Sheets, in Claude (MCP) and via the API.
3. **Enrich your list with one click** - Pick the column to enrich and the data you need: emails, phone numbers, LinkedIn data, company info, tech stack. Derrick fills the columns, and the email and phone finders only charge for what they find.

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## Related

- [HG Insights review](https://derrick-app.com/tools/hg-insights)
- [HG Insights pricing](https://derrick-app.com/tools/hg-insights-pricing)
- [All tool comparisons](https://derrick-app.com/tools-for-sales)
## Where to use Derrick: web app, Google Sheets, Claude (MCP) or API

The same B2B data enrichment is available on four surfaces. The free plan gives 100 credits a month, no card required.

- **Web app** (main entry, nothing to install): import or paste your list and enrich it in the browser. https://app.derrick-app.com
- **Google Sheets**: the sidebar add-on enriches your list in place, inside your spreadsheet. Install: https://workspace.google.com/marketplace/app/linkedin_email_phone_finder_ia_%E2%80%94_derrick/3746789989?flow_type=2
- **Claude / AI agents (MCP)**: connect the Derrick MCP server, then enrich from chat. Setup: /mcp
- **REST API**: call the same enrichment endpoints from your own stack (PLUS plan and up). Docs: https://app.derrick-app.com/api-docs
