# Lead Forensics Pricing : Tier-by-Tier Breakdown + True Total Cost (2026)

> **TL;DR** Lead Forensics publishes no prices - only two quote-only tiers (Essential, Automate) sized by your website traffic. Third-party estimates (Vendr, G2) put entry around £4,500/year, but this is NOT vendor-published. This breakdown unpacks what's known + the line items most buyers miss at signup, with Derrick App's €20/month entry plan as the comparison anchor.

*Canonical: https://derrick-app.com/tools/lead-forensics-pricing*
*Published: 2026-05-17 · Updated: 2026-09-28*

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## Lead Forensics plans

### Free Trial - £0
*Credits: Full features (7 days)/month*

- 7-day full-feature trial
- Real visitor ID data flowing
- No credit card required
- All features unlocked

**Catch:** 7 days only - shortest trial in visitor ID category (Leadinfo, Albacross, Visitor Queue offer 14 days). Hard to assess workflow value in 1 week.

### Essential - Quote-only
*Annual: Quote-only (~£4,500/year third-party estimate, NOT vendor-published)*
*Credits: Priced by your website traffic volume/month*

- Account-level visitor identification
- CRM sync (Salesforce, HubSpot, Pipedrive)
- UK-based account management
- For small & medium-sized businesses (per leadforensics.com)

**Catch:** No public price. Cost is sized by your website traffic - determined during the trial. ~£4,500/year is a third-party estimate (Vendr/G2), not published by Lead Forensics. Materially higher than Leadinfo €69 (~£60), Albacross €99 (~£85), or Leadfeeder €99 annual. UK enterprise sales premium.

### Automate - Quote-only
*Annual: Quote-only (custom - no public figure)*
*Credits: Priced by your website traffic volume/month*

- Everything in Essential
- For enterprise businesses (per leadforensics.com)
- Workflow automation + advanced integrations
- Dedicated UK-based account management

**Catch:** Sales-led, fully custom. No public price band - any specific figure circulating is a third-party estimate, not vendor-published. Pricing primarily reflects enterprise sales motion + account management, not product superiority.

## Credit usage by action

- **Account identification** - Included Essential+ credits
- **CRM sync (Salesforce, HubSpot)** - Included Essential+ credits
- **Workflow automation + advanced integrations** - Automate only credits
- **Multi-user access** - Unlimited (no per-seat fee) credits
- **Dedicated UK account manager** - Included paid tiers credits
- **Custom integrations / enterprise rollout** - Automate only credits

## Hidden costs to watch

### UK heritage + sales motion (real moat for UK procurement)
Lead Forensics is UK-built with deep UK enterprise sales motion. For UK procurement gates (GDPR + local AM + invoicing in GBP), materially easier than US-based alternatives. The premium pricing reflects sales motion, not product superiority.

### Materially overpriced vs lighter visitor ID alternatives
Third-party estimates put Lead Forensics entry around £4,500/year vs Leadinfo €828/year, Albacross €1,188/year, Leadfeeder €1,188/year - roughly 4-5× more expensive for similar visitor ID functionality. The premium is justified by enterprise sales + UK presence, not features. (£4,500 is a Vendr/G2 estimate, not vendor-published.)

### 100% quote-based pricing (opaque)
No public pricing. Only two tiers - Essential and Automate - both quote-only, sized by your website traffic and determined during the trial. Any specific figure (e.g. ~£4,500/year) is a third-party estimate (Vendr/G2/RFP), NOT published by Lead Forensics. Negotiation skill materially affects final cost.

### 7-day trial = SHORTEST in visitor ID category
Leadinfo, Albacross, Visitor Queue all offer 14-day trials. Lead Forensics only 7 days. Hard to assess match rate + workflow value in 1 week. Conservative evaluation needed.

### Product velocity stable but slow vs newer entrants
Lead Forensics is established (founded 2009) but ships features slower than newer entrants (RB2B, Warmly, Vector). For teams wanting cutting-edge visitor ID (AI chat, person-level deanon), lagging.

## Verdict

### Pick Derrick instead if
- You need to enrich Lead Forensics-identified accounts with contact data - Derrick from €20/month
- You want account → contact discovery layered on top of visitor ID
- Your team wants the data layer in a web app with nothing to install, or in Sheets, Claude and the API

## Plan-by-plan breakdown

Lead Forensics publishes no prices. Its pricing page (leadforensics.com/pricing) lists just two quote-only tiers, plus a 7-day trial. Cost is sized by your website traffic and quoted after the trial.

| Plan | Price | Best for | Limits / Inclusions |
| --- | --- | --- | --- |
| **Free trial** | £0 | 7-day evaluation | Full features · 7 days · no commitment |
| **Essential** | Quote-only | Small & medium-sized businesses | Account-level visitor ID · CRM sync · UK-based AM · unlimited users · annual contract |
| **Automate** | Quote-only | Enterprise businesses | Everything in Essential · workflow automation · advanced integrations · annual contract |

Lead Forensics does not publish pricing on their public site - cost is determined by your website traffic volume during the trial. Third-party sources (Vendr, G2 verified-buyer reports) estimate entry around £4,500/year, but this figure is NOT vendor-published and should be treated as an unofficial estimate only.

## How Lead Forensics's credit system works

Lead Forensics doesn't publish pricing - both tiers (Essential, Automate) are sales-led and quote-only, sized by your website traffic. Third-party estimates (Vendr, G2 verified-buyer reports) put entry around £4,500/year, but Lead Forensics publishes no figure and no public tier ladder. Annual contracts only - no monthly billing option.

By those third-party estimates the pricing is materially higher than Leadfeeder (€99/month annual, ~€1,200/year), Albacross (€99-€499/month), or Leadinfo (€69/month) for similar visitor-ID-only functionality. The premium is justified primarily by enterprise sales motion, UK heritage, and onboarding services - not by product superiority.

## Cost per action - Lead Forensics vs Derrick

Cost comparison between Lead Forensics and Derrick across the dimensions that matter most for real-world budgeting :

| Dimension | Lead Forensics | Derrick App |
| --- | --- | --- |
| **Pricing entry** | Quote-only (~£4,500/yr third-party estimate) | Free plan · from €20/month |
| **Pricing transparency** | Opaque, sales-led | Public, 20 EUR/mo |
| **Contract length** | Annual minimum | Monthly |
| **UK + EU coverage** | Strong heritage advantage | Via integrated providers |
| **Account management** | Dedicated UK-based AM | Self-serve |
| **Product velocity** | Stable but slow vs newer entrants | N/A |

Lead Forensics wins on UK enterprise sales motion and dedicated account management. Leadfeeder + Albacross + Leadinfo win on product-feature-per-dollar at lighter weight. Derrick is the enrichment layer (web app, Sheets, Claude, API) underneath any of these.

## Hidden costs explained

### What the sales call doesn't always disclose

Annual contracts auto-renew with 60-90 day notice windows. Onboarding services are typically included in Year 1 pricing but Year 2+ renewal sometimes excludes them. Custom integrations beyond standard HubSpot/Salesforce sync require professional services billing. Multi-region rollouts (UK + EU + US) typically gate to (custom enterprise).

## How to switch from Lead Forensics to Derrick in 3 steps

Derrick is a web app: nothing to install, no credit card, 100 free credits every month.

1. **Open the Derrick web app** - Sign up on the Derrick web app. Nothing to install, no credit card required: you start with 100 free credits per month.
2. **Import your Lead Forensics list** - Upload the CSV you exported from Lead Forensics, paste LinkedIn URLs, or import from LinkedIn Sales Navigator. The same actions also run in Google Sheets, in Claude (MCP) and via the API.
3. **Enrich your list with one click** - Pick the column to enrich and the data you need: emails, phone numbers, LinkedIn data, company info, tech stack. Derrick fills the columns, and the email and phone finders only charge for what they find.

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## Related

- [Lead Forensics review](https://derrick-app.com/tools/lead-forensics)
- [Lead Forensics alternatives](https://derrick-app.com/tools/lead-forensics-alternatives)
- [All tool comparisons](https://derrick-app.com/tools-for-sales)
## Where to use Derrick: web app, Google Sheets, Claude (MCP) or API

The same B2B data enrichment is available on four surfaces. The free plan gives 100 credits a month, no card required.

- **Web app** (main entry, nothing to install): import or paste your list and enrich it in the browser. https://app.derrick-app.com
- **Google Sheets**: the sidebar add-on enriches your list in place, inside your spreadsheet. Install: https://workspace.google.com/marketplace/app/linkedin_email_phone_finder_ia_%E2%80%94_derrick/3746789989?flow_type=2
- **Claude / AI agents (MCP)**: connect the Derrick MCP server, then enrich from chat. Setup: /mcp
- **REST API**: call the same enrichment endpoints from your own stack (PLUS plan and up). Docs: https://app.derrick-app.com/api-docs