# Rollworks Review: Is It Still Worth It in 2026?

*Canonical: https://derrick-app.com/tools/rollworks-review*
*Website: https://www.rollworks.com*

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## Rollworks review — what it is, what it isn't

Rollworks bundles four ABM pillars that historically lived in separate tools : (1) **Account identification** — visitor de-anonymization, intent data, fit-scoring ; (2) **Advertising** — leveraging the AdRoll display network for account-targeted ads ; (3) **Sales activation** — Salesforce/HubSpot sync, alert workflows, Slack notifications ; (4) **Measurement** — multi-touch attribution and revenue impact reporting.

The platform's commercial strength is that the AdRoll display infrastructure comes built-in — you don't need a separate DSP, and your ABM spend feeds directly into account-level targeting. For teams already running AdRoll display campaigns, Rollworks is a natural upgrade. For teams without that footprint, the ad-network bundling becomes a forced multi-product purchase.

Pricing is fully opaque and sales-led. Industry-reported figures put ABM Starter at ~$10K/year (small accounts, limited journeys), ABM Standard at $25-50K/year (mid-market default), and ABM Advanced at $75K+/year. Display ad spend is on top and is typically the larger line item. Annual contracts only — no monthly option.

## Rollworks pricing 2026

Rollworks does not publish pricing — every tier is sales-led with custom quotes. Industry-aggregated figures (Vendr, G2 verified-buyer reports, public RFP disclosures) put the practical entry point around $10,000/year for ABM Starter, ranging up to $75K+/year for ABM Advanced. Display ad spend is a separate line item billed through AdRoll — most customers spend $30-100K/year on ads on top of the platform subscription.

The free Chrome extension is a useful evaluation tool : it surfaces visitor account-ID + intent on your own website. Useful, but it's a lead-gen funnel for the paid platform, not a permanent free product.