# Apollo or Dealfront : the real differences for B2B teams in 2026

> **TL;DR** Comparing Apollo and Dealfront on price (Free / $49/seat/mo vs €141/month), feature surface (sales intelligence vs b2b sales intelligence), and team-size fit. Plus Derrick as the Sheet-native third option.

*Canonical: https://derrick-app.com/vs/apollo-vs-dealfront-vs-derrick-app*

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## Why choose Derrick against Apollo or Dealfront

### Native Google Sheets enrichment, no CSV exports
Apollo and Dealfront both run as standalone platforms — separate UIs, separate logins, CSV exports + imports to move data into your CRM or spreadsheet. Derrick skips that entire layer : you enrich a Google Sheet with a formula (=DERRICK_EMAIL, =DERRICK_PHONE, =DERRICK_TECH) and the column populates inline. No platform-switching, no CSV round-trip.

### One price for unlimited rows : $10/month total
Apollo starts at Free / $49/seat/mo ; Dealfront starts at €141/month. Both stack credits, seats, and feature unlocks per tier — your actual bill depends on usage you can't always predict upfront. Derrick is $10/month flat, unlimited rows enriched. That's the entire pricing page : one tier, one number, no overage exposure.

### MCP-ready for AI workflows in 2026
The AI-agent stack in 2026 looks different : Claude calls MCP-enabled tools directly, no glue code. Derrick was built MCP-native from day one. Pairing Apollo or Dealfront with an AI agent still means setting up Zapier flows, parsing JSON responses, and handling rate limits manually.

## Comparison : Apollo vs Dealfront vs Derrick

|  | [Apollo](/tools/apollo-review) | Derrick App | [Dealfront](/tools/dealfront-review) |
| --- | --- | --- | --- |
| Entry price | Free / $49/seat/mo | $10/mo flat | €141/month |
| Free plan | Yes (Free forever) | 14-day full trial | Yes (limited) |
| Best for | SMB & mid-market outbound | Sheet-native enrichment | EU mid-market B2B teams |
| Category positioning | Sales Intelligence | Spreadsheet-native B2B data | B2B sales intelligence |
| G2 rating | 4.7/5 | — | 4.4/5 |
| Founded | 2015 | 2022 | 2022 (Echobot + Leadfeeder merger) |
| Email accuracy / verification | Standard | Real-time, included | Standard |
| Phone-number coverage | Available via providers | Via integrated providers | Available via providers |
| Credit / volume model | Free / $49/seat/mo | Unlimited rows in Sheets | €141/month |
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Per-row pricing (no credit caps) | ✕ | ✓ | ✕ |
| MCP-ready for AI / LLM agents | ✕ | ✓ | ✕ |

## Apollo vs Dealfront vs Derrick App pricing in a nutshell

### Apollo pricing (SMB & mid-market outbound)
Sales Intelligence category : Apollo entry tier is Free / $49/seat/mo. Best-for : smb & mid-market outbound. See the complete Apollo pricing page for tier comparison, credit cap behaviour, and annual-vs-monthly delta.
[Visit pricing](/tools/apollo-pricing)

### Derrick App
Results first. Complexity removed. Native Google Sheets workflow, 100+ data points, AI-powered scoring, €9/month entry plan, 100 free credits.
[Discover Derrick](https://derrick-app.com/)

### Dealfront pricing (EU mid-market B2B teams)
Dealfront starts at €141/month. B2B sales intelligence, with positioning around eu mid-market b2b teams. Full tier-by-tier breakdown including credit caps, seat economics, and hidden line items lives on the dedicated Dealfront pricing page.
[Visit pricing](/tools/dealfront-pricing)

## Frequently Asked Questions

### Apollo vs Dealfront: when does each fit best?
Apollo is positioned as sales intelligence for smb & mid-market outbound. Dealfront is positioned as b2b sales intelligence for eu mid-market b2b teams. Both compete in the B2B contact data category, so the choice comes down to which best-for profile your team matches most closely. G2 reviewers rate Apollo at 4.7/5 and Dealfront at 4.4/5 — both products work, the deciding factor is workflow fit, not product quality.

### How do Apollo and Dealfront pricing actually compare in 2026?
Apollo entry-paid tier : Basic at $49/seat/mo. Next tier up is Professional ($79/seat/mo). Apollo's free tier : Yes (Free forever). Dealfront entry-paid tier : Connect (Prospecting) at €141/month. Next tier up is Engage (Visitor ID) (€399/month). Dealfront's free tier : Free forever (limited features). For comparison : Derrick App skips the credit + seat model entirely with $10/month for unlimited enrichment, billed directly in the Sheet.

### What's the biggest reason to pick Apollo over Dealfront?
Massive 250M+ contact database. Apollo's contact graph is one of the deepest in the category, especially for US-based prospects. Buying-intent signals layered on top help SDRs prioritize accounts already researching solutions. (Source : Verified G2 user, RevOps, G2 review (Q1 2026).) If this single capability maps to a real pain in your sales motion, Apollo is the right pick over Dealfront.

### What's the biggest reason to pick Dealfront over Apollo?
Deepest EU B2B firmographics in the market. The Echobot side brings registry-grade data on 19M+ EU companies — financials, ownership, tech stack, employee count, founding year, all from public registries and verified sources. DACH and Nordics coverage is unmatched by Apollo, Cognism, or ZoomInfo. (Source : Klaus M., Sales Director (German SaaS), G2 review (Feb 2026).) If this is the differentiator that matters most for your stack, Dealfront is the right pick over Apollo.

### Can Derrick replace both Apollo and Dealfront?
Both Apollo and Dealfront compete in the B2B contact data category. Derrick is data-and-Sheets-native — it doesn't replace a full B2B contact data platform feature-for-feature, but it eliminates the data + spreadsheet layer that teams typically use alongside Apollo or Dealfront. For teams whose primary need is enrichment + list-building in Sheets, Derrick at $10/mo replaces 60-80% of typical B2B contact data stack workflows. For teams running heavy B2B contact data feature surface (sequencer, dialer, AI agents), Derrick complements rather than replaces.

### Beyond Apollo and Dealfront, what other tools should I evaluate?
Four other tools in the same competitive set worth evaluating : Cognism, Dropcontact, Kaspr, Leadfeeder. Each has its own positioning trade-off versus Apollo and Dealfront — Cognism typically appears as a direct competitor on G2 review pages, with Dropcontact, Kaspr, Leadfeeder as adjacent picks for different team sizes or use cases. Cross-reference each tool's standalone review for the trade-off detail that matters to your team's specific stack.