# Apollo or FullEnrich : the real differences for B2B teams in 2026

> **TL;DR** Comparing Apollo and FullEnrich on price (Free / $49/seat/mo vs $59/month), feature surface (sales intelligence vs b2b contact data), and team-size fit. Plus Derrick as the Sheet-native third option.

*Canonical: https://derrick-app.com/vs/apollo-vs-fullenrich-vs-derrick-app*

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## Why choose Derrick against Apollo or FullEnrich

### Native Google Sheets enrichment, no CSV exports
Both Apollo and FullEnrich make you leave your spreadsheet to do real work. Derrick stays inside the sheet — formulas trigger enrichment in place, results land in the next column, and your existing pivot tables, filters, and dashboards keep working. For teams already running their pipeline in Sheets, that's hours saved per week on copy-paste alone.

### One price for unlimited rows : $10/month total
The total-cost-of-ownership math : at Apollo's Free / $49/seat/mo or FullEnrich's $59/month entry tier, a 3-seat team runs $150-600/month in year 1. Derrick at $10/mo flat is $120/year total. The break-even on switching pays back in week 2 for most teams.

### Plug Derrick into Claude / ChatGPT via MCP — no glue code
The AI-agent stack in 2026 looks different : Claude calls MCP-enabled tools directly, no glue code. Derrick was built MCP-native from day one. Pairing Apollo or FullEnrich with an AI agent still means setting up Zapier flows, parsing JSON responses, and handling rate limits manually.

## Comparison : Apollo vs FullEnrich vs Derrick

|  | [Apollo](/tools/apollo-review) | Derrick App | [FullEnrich](/tools/fullenrich-review) |
| --- | --- | --- | --- |
| Entry price | Free / $49/seat/mo | $10/mo flat | $59/month |
| Free plan | Yes (Free forever) | 14-day full trial | 25 free credits on signup |
| Best for | SMB & mid-market outbound | Sheet-native enrichment | Teams replacing 3-4 enrichment subs |
| Category positioning | Sales Intelligence | Spreadsheet-native B2B data | B2B contact data |
| G2 rating | 4.7/5 | — | 4.7/5 |
| Founded | 2015 | 2022 | 2023 |
| Email accuracy / verification | Standard | Real-time, included | Standard |
| Phone-number coverage | Available via providers | Via integrated providers | Available via providers |
| Credit / volume model | Free / $49/seat/mo | Unlimited rows in Sheets | ~2.6¢ (Business tier) |
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Per-row pricing (no credit caps) | ✕ | ✓ | ✕ |
| MCP-ready for AI / LLM agents | ✕ | ✓ | ✕ |

## Apollo vs FullEnrich vs Derrick App pricing in a nutshell

### Apollo pricing (SMB & mid-market outbound)
Sales Intelligence category : Apollo entry tier is Free / $49/seat/mo. Best-for : smb & mid-market outbound. See the complete Apollo pricing page for tier comparison, credit cap behaviour, and annual-vs-monthly delta.
[Visit pricing](/tools/apollo-pricing)

### Derrick App
Results first. Complexity removed. Native Google Sheets workflow, 100+ data points, AI-powered scoring, €9/month entry plan, 100 free credits.
[Discover Derrick](https://derrick-app.com/)

### FullEnrich pricing (Teams replacing 3-4 enrichment subs)
B2B contact data category : FullEnrich entry tier is $59/month. Best-for : teams replacing 3-4 enrichment subs. See the complete FullEnrich pricing page for tier comparison, credit cap behaviour, and annual-vs-monthly delta.
[Visit pricing](/tools/fullenrich-pricing)

## Frequently Asked Questions

### Apollo vs FullEnrich: when does each fit best?
Apollo is positioned as sales intelligence for smb & mid-market outbound. FullEnrich is positioned as b2b contact data for teams replacing 3-4 enrichment subs. Both compete in the B2B contact data category, so the choice comes down to which best-for profile your team matches most closely. G2 reviewers rate Apollo at 4.7/5 and FullEnrich at 4.7/5 — both products work, the deciding factor is workflow fit, not product quality.

### How do Apollo and FullEnrich pricing actually compare in 2026?
Apollo entry-paid tier : Basic at $49/seat/mo. Next tier up is Professional ($79/seat/mo). Apollo's free tier : Yes (Free forever). FullEnrich entry-paid tier : Starter at $59/month. Next tier up is Pro ($119/month). FullEnrich's free tier : 25 free credits on signup. Worth noting : Derrick App at $10/month for unlimited rows is the simplest TCO answer if your workflow already lives in Sheets.

### What's the biggest reason to pick Apollo over FullEnrich?
Massive 250M+ contact database. Apollo's contact graph is one of the deepest in the category, especially for US-based prospects. Buying-intent signals layered on top help SDRs prioritize accounts already researching solutions. (Source : Verified G2 user, RevOps, G2 review (Q1 2026).) If this single capability maps to a real pain in your sales motion, Apollo is the right pick over FullEnrich.

### What's the biggest reason to pick FullEnrich over Apollo?
Hit rates that single-provider tools can't match. By querying 15+ providers in sequence, FullEnrich routinely lifts email + phone match rates 15-30% above what any single provider delivers alone. For hard-to-find prospects (small companies, EU markets, niche roles), the waterfall is the difference between a working list and a 40% empty one. (Source : Léa M., Demand Gen Lead, G2 review (Feb 2026).) If this is the differentiator that matters most for your stack, FullEnrich is the right pick over Apollo.

### Can Derrick replace both Apollo and FullEnrich?
Both Apollo and FullEnrich compete in the B2B contact data category. Derrick is data-and-Sheets-native — it doesn't replace a full B2B contact data platform feature-for-feature, but it eliminates the data + spreadsheet layer that teams typically use alongside Apollo or FullEnrich. For teams whose primary need is enrichment + list-building in Sheets, Derrick at $10/mo replaces 60-80% of typical B2B contact data stack workflows. For teams running heavy B2B contact data feature surface (sequencer, dialer, AI agents), Derrick complements rather than replaces.

### Beyond Apollo and FullEnrich, what other tools should I evaluate?
Four other tools in the same competitive set worth evaluating : Clay, BetterContact, Dropcontact, Findymail. Each has its own positioning trade-off versus Apollo and FullEnrich — Clay typically appears as a direct competitor on G2 review pages, with BetterContact, Dropcontact, Findymail as adjacent picks for different team sizes or use cases. Cross-reference each tool's standalone review for the trade-off detail that matters to your team's specific stack.