# Apollo vs Reply.io : side-by-side breakdown for 2026 buyers

> **TL;DR** Side-by-side breakdown of Apollo (sales intelligence, from Free / $49/seat/mo) and Reply.io (sales engagement + ai sdr, from $59/user/month). Plus how Derrick App's Sheet-native enrichment fits the same job at $10/mo flat.

*Canonical: https://derrick-app.com/vs/apollo-vs-reply-io-vs-derrick-app*

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## Why choose Derrick against Apollo or Reply.io

### Skip the dashboard — enrich straight from formulas
Both Apollo and Reply.io make you leave your spreadsheet to do real work. Derrick stays inside the sheet — formulas trigger enrichment in place, results land in the next column, and your existing pivot tables, filters, and dashboards keep working. For teams already running their pipeline in Sheets, that's hours saved per week on copy-paste alone.

### Forget per-seat math : $10/mo regardless of scale
Apollo (Free / $49/seat/mo) and Reply.io ($59/user/month) follow the SaaS-standard model : tier the features, cap the credits, upsell when you outgrow it. Derrick is the opposite — one tier, $10/month, no caps, no seats. Predictable spend for teams that hate budgeting around credit-pool refills.

### Plug Derrick into Claude / ChatGPT via MCP — no glue code
Derrick exposes its enrichment API via MCP (Model Context Protocol) — Claude, ChatGPT, Cursor, and other LLM agents can call Derrick directly from your sheet without writing integration code. Apollo and Reply.io require Zapier, Make, or custom API wiring to do the same.

## Comparison : Apollo vs Reply.io vs Derrick

|  | [Apollo](/tools/apollo-review) | Derrick App | [Reply.io](/tools/reply-io-review) |
| --- | --- | --- | --- |
| Entry price | Free / $49/seat/mo | $10/mo flat | $59/user/month |
| Free plan | Yes (Free forever) | 14-day full trial | 14-day free trial |
| Best for | SMB & mid-market outbound | Sheet-native enrichment | Teams adopting AI SDR workflows |
| Category positioning | Sales Intelligence | Spreadsheet-native B2B data | Sales engagement + AI SDR |
| G2 rating | 4.7/5 | — | 4.6/5 |
| Founded | 2015 | 2022 | 2014 |
| Email accuracy / verification | Standard | Real-time, included | Standard |
| Phone-number coverage | Available via providers | Via integrated providers | Available via providers |
| Mailbox model | Per-tier | N/A — data not sender | Per-seat, 1-5 mailboxes max |
| Built-in warm-up | Available | N/A | Available |
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Per-row pricing (no credit caps) | ✕ | ✓ | ✕ |
| MCP-ready for AI / LLM agents | ✕ | ✓ | ✕ |

## Apollo vs Reply.io vs Derrick App pricing in a nutshell

### Apollo pricing (SMB & mid-market outbound)
Apollo starts at Free / $49/seat/mo. Sales Intelligence, with positioning around smb & mid-market outbound. Full tier-by-tier breakdown including credit caps, seat economics, and hidden line items lives on the dedicated Apollo pricing page.
[Visit pricing](/tools/apollo-pricing)

### Derrick App
Results first. Complexity removed. Native Google Sheets workflow, 100+ data points, AI-powered scoring, €9/month entry plan, 100 free credits.
[Discover Derrick](https://derrick-app.com/)

### Reply.io pricing (Teams adopting AI SDR workflows)
Sales engagement + AI SDR category : Reply.io entry tier is $59/user/month. Best-for : teams adopting ai sdr workflows. See the complete Reply.io pricing page for tier comparison, credit cap behaviour, and annual-vs-monthly delta.
[Visit pricing](/tools/reply-io-pricing)

## Frequently Asked Questions

### Apollo vs Reply.io: when does each fit best?
Apollo is positioned as sales intelligence for smb & mid-market outbound. Reply.io is positioned as sales engagement + ai sdr for teams adopting ai sdr workflows. These are different category bets — Apollo for B2B contact data, Reply.io for cold email + sales engagement. Most teams either pick one based on primary use case or stack both for adjacent workflows. G2 reviewers rate Apollo at 4.7/5 and Reply.io at 4.6/5 — both products work, the deciding factor is workflow fit, not product quality.

### How do Apollo and Reply.io pricing actually compare in 2026?
Apollo entry-paid tier : Basic at $49/seat/mo. Next tier up is Professional ($79/seat/mo). Apollo's free tier : Yes (Free forever). Reply.io entry-paid tier : Email Volume at $59/user/month (annual). Next tier up is Multichannel ($99/user/month (annual)). Reply.io's free tier : 14-day free trial. Worth noting : Derrick App at $10/month for unlimited rows is the simplest TCO answer if your workflow already lives in Sheets.

### What's the biggest reason to pick Apollo over Reply.io?
Massive 250M+ contact database. Apollo's contact graph is one of the deepest in the category, especially for US-based prospects. Buying-intent signals layered on top help SDRs prioritize accounts already researching solutions. (Source : Verified G2 user, RevOps, G2 review (Q1 2026).) If this single capability maps to a real pain in your sales motion, Apollo is the right pick over Reply.io.

### What's the biggest reason to pick Reply.io over Apollo?
Most channels in one platform in the category. Email + LinkedIn + voice + SMS + WhatsApp all live in one cadence builder. No competitor in 2026 ships this many channels natively. For teams running true multichannel touchpoint orchestration, this removes 2-3 separate subscriptions. (Source : Mei C., Head of Sales Ops, G2 review (Feb 2026).) If this is the differentiator that matters most for your stack, Reply.io is the right pick over Apollo.

### Can Derrick replace both Apollo and Reply.io?
Apollo (sales intelligence) and Reply.io (sales engagement + ai sdr) cover different category needs, so the question depends on which one Derrick maps against. Derrick is a Sheets-native enrichment + search layer at $10/mo flat — it directly substitutes for the data layer of either tool. For the platform-specific features (sequencing, intent, automation), Derrick complements Apollo and Reply.io rather than replacing them outright.

### Beyond Apollo and Reply.io, what other tools should I evaluate?
Four other tools in the same competitive set worth evaluating : Instantly, Lemlist, Smartlead, Mailshake. Each has its own positioning trade-off versus Apollo and Reply.io — Instantly typically appears as a direct competitor on G2 review pages, with Lemlist, Smartlead, Mailshake as adjacent picks for different team sizes or use cases. Cross-reference each tool's standalone review for the trade-off detail that matters to your team's specific stack.