# Apollo or SimilarWeb : the real differences for B2B teams in 2026

> **TL;DR** Apollo (Free / $49/seat/mo, sales intelligence) versus SimilarWeb ($199/month, web traffic + competitive intelligence) — feature parity, pricing math, fit decisions, and where Derrick's Sheet workflow replaces the platform layer.

*Canonical: https://derrick-app.com/vs/apollo-vs-similarweb-vs-derrick-app*

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## Why choose Derrick against Apollo or SimilarWeb

### Sheet-native workflows : no export, no import, no friction
If your B2B data ends up in Google Sheets anyway (most teams' do), running it through Apollo or SimilarWeb first means two unnecessary hops : platform → CSV → Sheets. Derrick removes both hops. One add-on, one formula, results in the next column. The unit-of-work shrinks from "run the export" to "drag the formula down".

### One price for unlimited rows : $10/month total
Apollo (Free / $49/seat/mo) and SimilarWeb ($199/month) follow the SaaS-standard model : tier the features, cap the credits, upsell when you outgrow it. Derrick is the opposite — one tier, $10/month, no caps, no seats. Predictable spend for teams that hate budgeting around credit-pool refills.

### AI-agent ready : Derrick speaks the Model Context Protocol
In 2026, AI agents need data tools they can call natively. Derrick speaks MCP out of the box — point Claude at your sheet, ask "enrich these 200 LinkedIn URLs with mobile numbers", done. Apollo and SimilarWeb need either a custom integration or a Zapier middleman for the same workflow.

## Comparison : Apollo vs SimilarWeb vs Derrick

|  | [Apollo](/tools/apollo-review) | Derrick App | [SimilarWeb](/tools/similarweb-review) |
| --- | --- | --- | --- |
| Entry price | Free / $49/seat/mo | $10/mo flat | $199/month |
| Free plan | Yes (Free forever) | 14-day full trial | Yes (limited) |
| Best for | SMB & mid-market outbound | Sheet-native enrichment | Marketing + sales on traffic-defined ICP |
| Category positioning | Sales Intelligence | Spreadsheet-native B2B data | Web traffic + competitive intelligence |
| G2 rating | 4.7/5 | — | 4.5/5 |
| Founded | 2015 | 2022 | 2007 |
| Email accuracy / verification | Standard | Real-time, included | Standard |
| Phone-number coverage | Available via providers | Via integrated providers | Available via providers |
| Technologies tracked | Standard | Via integrated providers | Standard |
| Historical adoption data | Limited | N/A | Limited |
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Per-row pricing (no credit caps) | ✕ | ✓ | ✕ |
| MCP-ready for AI / LLM agents | ✕ | ✓ | ✕ |

## Apollo vs SimilarWeb vs Derrick App pricing in a nutshell

### Apollo pricing (SMB & mid-market outbound)
Sales Intelligence category : Apollo entry tier is Free / $49/seat/mo. Best-for : smb & mid-market outbound. See the complete Apollo pricing page for tier comparison, credit cap behaviour, and annual-vs-monthly delta.
[Visit pricing](/tools/apollo-pricing)

### Derrick App
Results first. Complexity removed. Native Google Sheets workflow, 100+ data points, AI-powered scoring, €9/month entry plan, 100 free credits.
[Discover Derrick](https://derrick-app.com/)

### SimilarWeb pricing (Marketing + sales on traffic-defined ICP)
SimilarWeb starts at $199/month. Web traffic + competitive intelligence, with positioning around marketing + sales on traffic-defined icp. Full tier-by-tier breakdown including credit caps, seat economics, and hidden line items lives on the dedicated SimilarWeb pricing page.
[Visit pricing](/tools/similarweb-pricing)

## Frequently Asked Questions

### Apollo vs SimilarWeb: when does each fit best?
Apollo is positioned as sales intelligence for smb & mid-market outbound. SimilarWeb is positioned as web traffic + competitive intelligence for marketing + sales on traffic-defined icp. These are different category bets — Apollo for B2B contact data, SimilarWeb for tech-stack + web intelligence. Most teams either pick one based on primary use case or stack both for adjacent workflows. G2 reviewers rate Apollo at 4.7/5 and SimilarWeb at 4.5/5 — both products work, the deciding factor is workflow fit, not product quality.

### How do Apollo and SimilarWeb pricing actually compare in 2026?
Apollo entry-paid tier : Basic at $49/seat/mo. Next tier up is Professional ($79/seat/mo). Apollo's free tier : Yes (Free forever). SimilarWeb entry-paid tier : Pro (Starter) at $199/month. Next tier up is Pro (Team) ($15K-$30K/year). SimilarWeb's free tier : Free Chrome extension + limited web tool. As a cross-reference : Derrick App's $10/month flat fee covers unlimited Sheet rows — useful for teams that hate budgeting around credit refills.

### What's the biggest reason to pick Apollo over SimilarWeb?
Massive 250M+ contact database. Apollo's contact graph is one of the deepest in the category, especially for US-based prospects. Buying-intent signals layered on top help SDRs prioritize accounts already researching solutions. (Source : Verified G2 user, RevOps, G2 review (Q1 2026).) If this single capability maps to a real pain in your sales motion, Apollo is the right pick over SimilarWeb.

### What's the biggest reason to pick SimilarWeb over Apollo?
Most-cited traffic data in the industry. SimilarWeb numbers are referenced in pitch decks, earnings calls, analyst reports, and industry research. The data is widely accepted as authoritative — which matters when you're presenting competitive analysis internally or to investors. (Source : Mei C., CMO, G2 review (Feb 2026).) If this is the differentiator that matters most for your stack, SimilarWeb is the right pick over Apollo.

### Can Derrick replace both Apollo and SimilarWeb?
Apollo (sales intelligence) and SimilarWeb (web traffic + competitive intelligence) cover different category needs, so the question depends on which one Derrick maps against. Derrick is a Sheets-native enrichment + search layer at $10/mo flat — it directly substitutes for the data layer of either tool. For the platform-specific features (sequencing, intent, automation), Derrick complements Apollo and SimilarWeb rather than replacing them outright.

### Beyond Apollo and SimilarWeb, what other tools should I evaluate?
Four other tools in the same competitive set worth evaluating : BuiltWith, Wappalyzer, ZoomInfo, HG Insights. Each has its own positioning trade-off versus Apollo and SimilarWeb — BuiltWith typically appears as a direct competitor on G2 review pages, with Wappalyzer, ZoomInfo, HG Insights as adjacent picks for different team sizes or use cases. Cross-reference each tool's standalone review for the trade-off detail that matters to your team's specific stack.