# Comparing Bombora vs G2 Marketing Solutions : pricing, features, and the alternatives

> **TL;DR** Bombora (Custom (~$30K/yr min), b2b intent data) versus G2 Marketing Solutions (~$25,000/year (custom), buyer intent data) — feature parity, pricing math, fit decisions, and where Derrick's Sheet workflow replaces the platform layer.

*Canonical: https://derrick-app.com/vs/bombora-vs-g2-marketing-solutions-vs-derrick-app*

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## Why choose Derrick against Bombora or G2 Marketing Solutions

### Native Google Sheets enrichment, no CSV exports
Bombora and G2 Marketing Solutions both run as standalone platforms — separate UIs, separate logins, CSV exports + imports to move data into your CRM or spreadsheet. Derrick skips that entire layer : you enrich a Google Sheet with a formula (=DERRICK_EMAIL, =DERRICK_PHONE, =DERRICK_TECH) and the column populates inline. No platform-switching, no CSV round-trip.

### Flat $10/month pricing — no credit walls
The total-cost-of-ownership math : at Bombora's Custom (~$30K/yr min) or G2 Marketing Solutions's ~$25,000/year (custom) entry tier, a 3-seat team runs $150-600/month in year 1. Derrick at $10/mo flat is $120/year total. The break-even on switching pays back in week 2 for most teams.

### MCP-ready for AI workflows in 2026
Derrick exposes its enrichment API via MCP (Model Context Protocol) — Claude, ChatGPT, Cursor, and other LLM agents can call Derrick directly from your sheet without writing integration code. Bombora and G2 Marketing Solutions require Zapier, Make, or custom API wiring to do the same.

## Comparison : Bombora vs G2 Marketing Solutions vs Derrick

|  | [Bombora](/tools/bombora-review) | Derrick App | [G2 Marketing Solutions](/tools/g2-marketing-solutions-review) |
| --- | --- | --- | --- |
| Entry price | Custom (~$30K/yr min) | $10/mo flat | ~$25,000/year (custom) |
| Free plan | ✕ | 14-day full trial | Free G2 vendor profile |
| Best for | Mid-market & enterprise ABM | Sheet-native enrichment | B2B SaaS vendors with G2 listings |
| Category positioning | B2B Intent Data | Spreadsheet-native B2B data | Buyer intent data |
| G2 rating | 4.4/5 | — | 4.4/5 |
| Founded | 2014 | 2022 | 2012 (G2 platform), Marketing Solutions launched 2018 |
| Intent data source | Bundled / third-party | External integrations | Bottom-of-funnel (active comparison) |
| Account scoring | Available | Via LLM in Sheets | Available |
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Per-row pricing (no credit caps) | ✕ | ✓ | ✕ |
| MCP-ready for AI / LLM agents | ✕ | ✓ | ✕ |

## Bombora vs G2 Marketing Solutions vs Derrick App pricing in a nutshell

### Bombora pricing (Mid-market & enterprise ABM)
Bombora starts at Custom (~$30K/yr min). B2B Intent Data, with positioning around mid-market & enterprise abm. Full tier-by-tier breakdown including credit caps, seat economics, and hidden line items lives on the dedicated Bombora pricing page.
[Visit pricing](/tools/bombora-pricing)

### Derrick App
Results first. Complexity removed. Native Google Sheets workflow, 100+ data points, AI-powered scoring, €9/month entry plan, 100 free credits.
[Discover Derrick](https://derrick-app.com/)

### G2 Marketing Solutions pricing (B2B SaaS vendors with G2 listings)
For b2b saas vendors with g2 listings, G2 Marketing Solutions buyer intent data starts at ~$25,000/year (custom). Tier ceilings, credit refresh rules, and per-seat economics are all detailed on the G2 Marketing Solutions pricing page below.
[Visit pricing](/tools/g2-marketing-solutions-pricing)

## Frequently Asked Questions

### Bombora vs G2 Marketing Solutions: when does each fit best?
Bombora is positioned as b2b intent data for mid-market & enterprise abm. G2 Marketing Solutions is positioned as buyer intent data for b2b saas vendors with g2 listings. These are different category bets — Bombora for its niche, G2 Marketing Solutions for ABM + intent data. Most teams either pick one based on primary use case or stack both for adjacent workflows. G2 reviewers rate Bombora at 4.4/5 and G2 Marketing Solutions at 4.4/5 — both products work, the deciding factor is workflow fit, not product quality.

### How do Bombora and G2 Marketing Solutions pricing actually compare in 2026?
Bombora entry-paid tier : Free / Demo at Sales call only. Next tier up is Mid-Market (10-50 employees) (~$30K/yr). Bombora's free tier : No (sales-led demo only). G2 Marketing Solutions entry-paid tier : Marketing Solutions Starter at ~$25K/year. Next tier up is Marketing Solutions Pro ($50-$80K/year). G2 Marketing Solutions's free tier : Free G2 vendor profile. Worth noting : Derrick App at $10/month for unlimited rows is the simplest TCO answer if your workflow already lives in Sheets.

### What's the biggest reason to pick Bombora over G2 Marketing Solutions?
Largest B2B intent data co-op (200+ publishers). 5,500+ B2B media sites contribute anonymized behavioral data. The co-op model gives Bombora a coverage advantage that Demandbase, 6sense and standalone intent providers can't match. (Source : Verified G2 user, ABM Lead, G2 review (Q1 2026).) If this single capability maps to a real pain in your sales motion, Bombora is the right pick over G2 Marketing Solutions.

### What's the biggest reason to pick G2 Marketing Solutions over Bombora?
First-party buyer intent that no competitor can replicate. G2 owns the data because G2 owns the review-site traffic generating it. Bombora, TrustRadius, and other third-party intent providers can approximate but can't deliver the same signal. For SaaS vendors with G2 listings, the data is exclusive and bottom-of-funnel. (Source : Mei C., RevOps (B2B SaaS), G2 review (Feb 2026).) If this is the differentiator that matters most for your stack, G2 Marketing Solutions is the right pick over Bombora.

### Can Derrick replace both Bombora and G2 Marketing Solutions?
Bombora (b2b intent data) and G2 Marketing Solutions (buyer intent data) cover different category needs, so the question depends on which one Derrick maps against. Derrick is a Sheets-native enrichment + search layer at $10/mo flat — it directly substitutes for the data layer of either tool. For the platform-specific features (sequencing, intent, automation), Derrick complements Bombora and G2 Marketing Solutions rather than replacing them outright.

### Beyond Bombora and G2 Marketing Solutions, what other tools should I evaluate?
Four other tools in the same competitive set worth evaluating : 6sense, Demandbase, TechTarget Priority Engine, Warmly. Each has its own positioning trade-off versus Bombora and G2 Marketing Solutions — 6sense typically appears as a direct competitor on G2 review pages, with Demandbase, TechTarget Priority Engine, Warmly as adjacent picks for different team sizes or use cases. Read the dedicated reviews to weigh feature surface, pricing model, and geographic depth against your real sales motion.