# Bombora or TechTarget Priority Engine : the real differences for B2B teams in 2026

> **TL;DR** Bombora vs TechTarget Priority Engine : real-world feature + pricing breakdown for 2026 procurement decisions. Includes Derrick App ($10/mo) as the Sheet-native alternative to both.

*Canonical: https://derrick-app.com/vs/bombora-vs-techtarget-priority-engine-vs-derrick-app*

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## Why choose Derrick against Bombora or TechTarget Priority Engine

### Skip the dashboard — enrich straight from formulas
Both Bombora and TechTarget Priority Engine make you leave your spreadsheet to do real work. Derrick stays inside the sheet — formulas trigger enrichment in place, results land in the next column, and your existing pivot tables, filters, and dashboards keep working. For teams already running their pipeline in Sheets, that's hours saved per week on copy-paste alone.

### One price for unlimited rows : $10/month total
Pricing comparison : Bombora from Custom (~$30K/yr min), TechTarget Priority Engine from ~$75,000/year (custom), Derrick at $10/mo flat. Note the unit — both Bombora and TechTarget Priority Engine either cap your credits or charge per seat, so a real team's monthly bill is typically 2-5× the headline. Derrick's $10 is the full price regardless of how many rows you enrich.

### MCP-ready for AI workflows in 2026
For teams adopting AI SDR / RevOps workflows : Derrick's MCP support means your enrichment layer is callable by any compliant agent (Claude, ChatGPT, Cursor, n8n with MCP nodes). Bombora and TechTarget Priority Engine require Zapier or custom code at this layer — a meaningful integration tax as AI-agent stacks mature.

## Comparison : Bombora vs TechTarget Priority Engine vs Derrick

|  | [Bombora](/tools/bombora-review) | Derrick App | [TechTarget Priority Engine](/tools/techtarget-priority-engine-review) |
| --- | --- | --- | --- |
| Entry price | Custom (~$30K/yr min) | $10/mo flat | ~$75,000/year (custom) |
| Free plan | ✕ | 14-day full trial | Yes (limited) |
| Best for | Mid-market & enterprise ABM | Sheet-native enrichment | Enterprise tech vendors selling to IT |
| Category positioning | B2B Intent Data | Spreadsheet-native B2B data | Enterprise B2B intent data |
| G2 rating | 4.4/5 | — | 4.2/5 |
| Founded | 2014 | 2022 | 1999 (TechTarget), Priority Engine launched 2014 |
| Intent data source | Bundled / third-party | External integrations | Contact-level (named buyers) |
| Account scoring | Available | Via LLM in Sheets | Available |
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Per-row pricing (no credit caps) | ✕ | ✓ | ✕ |
| MCP-ready for AI / LLM agents | ✕ | ✓ | ✕ |

## Bombora vs TechTarget Priority Engine vs Derrick App pricing in a nutshell

### Bombora pricing (Mid-market & enterprise ABM)
For mid-market & enterprise abm, Bombora b2b intent data starts at Custom (~$30K/yr min). Tier ceilings, credit refresh rules, and per-seat economics are all detailed on the Bombora pricing page below.
[Visit pricing](/tools/bombora-pricing)

### Derrick App
Results first. Complexity removed. Native Google Sheets workflow, 100+ data points, AI-powered scoring, €9/month entry plan, 100 free credits.
[Discover Derrick](https://derrick-app.com/)

### TechTarget Priority Engine pricing (Enterprise tech vendors selling to IT)
Enterprise B2B intent data category : TechTarget Priority Engine entry tier is ~$75,000/year (custom). Best-for : enterprise tech vendors selling to it. See the complete TechTarget Priority Engine pricing page for tier comparison, credit cap behaviour, and annual-vs-monthly delta.
[Visit pricing](/tools/techtarget-priority-engine-pricing)

## Frequently Asked Questions

### Bombora vs TechTarget Priority Engine: when does each fit best?
Bombora is positioned as b2b intent data for mid-market & enterprise abm. TechTarget Priority Engine is positioned as enterprise b2b intent data for enterprise tech vendors selling to it. These are different category bets — Bombora for its niche, TechTarget Priority Engine for ABM + intent data. Most teams either pick one based on primary use case or stack both for adjacent workflows. G2 reviewers rate Bombora at 4.4/5 and TechTarget Priority Engine at 4.2/5 — both products work, the deciding factor is workflow fit, not product quality.

### How do Bombora and TechTarget Priority Engine pricing actually compare in 2026?
Bombora entry-paid tier : Free / Demo at Sales call only. Next tier up is Mid-Market (10-50 employees) (~$30K/yr). Bombora's free tier : No (sales-led demo only). TechTarget Priority Engine entry-paid tier : Priority Engine Starter at ~$75K/year. Next tier up is Priority Engine Pro ($150-$250K/year). TechTarget Priority Engine's free tier : TechTarget free content (separate). If you're looking past tier-based pricing entirely, Derrick App at $10/month covers unlimited rows enriched in Google Sheets — no credit caps, no per-seat math.

### What's the biggest reason to pick Bombora over TechTarget Priority Engine?
Largest B2B intent data co-op (200+ publishers). 5,500+ B2B media sites contribute anonymized behavioral data. The co-op model gives Bombora a coverage advantage that Demandbase, 6sense and standalone intent providers can't match. (Source : Verified G2 user, ABM Lead, G2 review (Q1 2026).) If this single capability maps to a real pain in your sales motion, Bombora is the right pick over TechTarget Priority Engine.

### What's the biggest reason to pick TechTarget Priority Engine over Bombora?
Deepest IT-buyer audience in B2B intent. 150+ tech publications reaching 30M+ IT decision-makers is the broadest enterprise IT footprint in B2B. For tech vendors selling into specific IT roles (CISOs, cloud architects, network engineers), the audience match is structurally unmatched. (Source : Klaus M., Head of Marketing (Enterprise security), G2 review (Feb 2026).) If this is the differentiator that matters most for your stack, TechTarget Priority Engine is the right pick over Bombora.

### Can Derrick replace both Bombora and TechTarget Priority Engine?
Bombora (b2b intent data) and TechTarget Priority Engine (enterprise b2b intent data) cover different category needs, so the question depends on which one Derrick maps against. Derrick is a Sheets-native enrichment + search layer at $10/mo flat — it directly substitutes for the data layer of either tool. For the platform-specific features (sequencing, intent, automation), Derrick complements Bombora and TechTarget Priority Engine rather than replacing them outright.

### Beyond Bombora and TechTarget Priority Engine, what other tools should I evaluate?
Four other tools in the same competitive set worth evaluating : G2 Marketing Solutions, 6sense, Demandbase, HG Insights. Each has its own positioning trade-off versus Bombora and TechTarget Priority Engine — G2 Marketing Solutions typically appears as a direct competitor on G2 review pages, with 6sense, Demandbase, HG Insights as adjacent picks for different team sizes or use cases. Read the dedicated reviews to weigh feature surface, pricing model, and geographic depth against your real sales motion.