# Comparing BuiltWith vs HG Insights : pricing, features, and the alternatives

> **TL;DR** Comparing BuiltWith and HG Insights on price ($50/month (per-tech filter) vs ~$40,000/year (custom)), feature surface (tech stack intelligence vs enterprise tech intelligence), and team-size fit. Plus Derrick as the Sheet-native third option.

*Canonical: https://derrick-app.com/vs/builtwith-vs-hg-insights-vs-derrick-app*

---

## Why choose Derrick against BuiltWith or HG Insights

### Sheet-native workflows : no export, no import, no friction
If your B2B data ends up in Google Sheets anyway (most teams' do), running it through BuiltWith or HG Insights first means two unnecessary hops : platform → CSV → Sheets. Derrick removes both hops. One add-on, one formula, results in the next column. The unit-of-work shrinks from "run the export" to "drag the formula down".

### Flat $10/month pricing — no credit walls
Pricing comparison : BuiltWith from $50/month (per-tech filter), HG Insights from ~$40,000/year (custom), Derrick at $10/mo flat. Note the unit — both BuiltWith and HG Insights either cap your credits or charge per seat, so a real team's monthly bill is typically 2-5× the headline. Derrick's $10 is the full price regardless of how many rows you enrich.

### AI-agent ready : Derrick speaks the Model Context Protocol
Derrick exposes its enrichment API via MCP (Model Context Protocol) — Claude, ChatGPT, Cursor, and other LLM agents can call Derrick directly from your sheet without writing integration code. BuiltWith and HG Insights require Zapier, Make, or custom API wiring to do the same.

## Comparison : BuiltWith vs HG Insights vs Derrick

|  | [BuiltWith](/tools/builtwith-review) | Derrick App | [HG Insights](/tools/hg-insights-review) |
| --- | --- | --- | --- |
| Entry price | $50/month (per-tech filter) | $10/mo flat | ~$40,000/year (custom) |
| Free plan | Free single-site lookups | 14-day full trial | Yes (limited) |
| Best for | Sales teams targeting tech-stack ICP | Sheet-native enrichment | Enterprise tech vendors with IT-spend ICP |
| Category positioning | Tech stack intelligence | Spreadsheet-native B2B data | Enterprise tech intelligence |
| G2 rating | 4.4/5 | — | 4.3/5 |
| Founded | 2007 | 2022 | 2010 |
| Technologies tracked | 700K+ | Via integrated providers | Standard |
| Historical adoption data | Since 2007 (unique) | N/A | Limited |
| Bundled contact data | Included but weaker quality | Derrick search + enrich | Available |
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Per-row pricing (no credit caps) | ✕ | ✓ | ✕ |
| MCP-ready for AI / LLM agents | ✕ | ✓ | ✕ |

## BuiltWith vs HG Insights vs Derrick App pricing in a nutshell

### BuiltWith pricing (Sales teams targeting tech-stack ICP)
BuiltWith starts at $50/month (per-tech filter). Tech stack intelligence, with positioning around sales teams targeting tech-stack icp. Full tier-by-tier breakdown including credit caps, seat economics, and hidden line items lives on the dedicated BuiltWith pricing page.
[Visit pricing](/tools/builtwith-pricing)

### Derrick App
Results first. Complexity removed. Native Google Sheets workflow, 100+ data points, AI-powered scoring, €9/month entry plan, 100 free credits.
[Discover Derrick](https://derrick-app.com/)

### HG Insights pricing (Enterprise tech vendors with IT-spend ICP)
Enterprise tech intelligence category : HG Insights entry tier is ~$40,000/year (custom). Best-for : enterprise tech vendors with it-spend icp. See the complete HG Insights pricing page for tier comparison, credit cap behaviour, and annual-vs-monthly delta.
[Visit pricing](/tools/hg-insights-pricing)

## Frequently Asked Questions

### BuiltWith vs HG Insights: when does each fit best?
BuiltWith is positioned as tech stack intelligence for sales teams targeting tech-stack icp. HG Insights is positioned as enterprise tech intelligence for enterprise tech vendors with it-spend icp. Both compete in the tech-stack + web intelligence category, so the choice comes down to which best-for profile your team matches most closely. G2 reviewers rate BuiltWith at 4.4/5 and HG Insights at 4.3/5 — both products work, the deciding factor is workflow fit, not product quality.

### How do BuiltWith and HG Insights pricing actually compare in 2026?
BuiltWith entry-paid tier : Basic at $50/month per tech filter. Next tier up is Pro ($200/month). BuiltWith's free tier : Free single-site lookups. HG Insights entry-paid tier : HG Platform Starter at ~$40K/year. Next tier up is HG Platform Pro ($75-$150K/year). HG Insights's free tier : Free benchmarking reports (gated). If you're looking past tier-based pricing entirely, Derrick App at $10/month covers unlimited rows enriched in Google Sheets — no credit caps, no per-seat math.

### What's the biggest reason to pick BuiltWith over HG Insights?
Deepest tech detection in the category. 700K+ technologies tracked is materially more than Wappalyzer's ~3K or HG Insights' enterprise focus. For niche technology targeting (specific Klaviyo apps, payment processors, build tools), BuiltWith is the only tool that surfaces them at scale. (Source : Mei C., Outbound Lead, G2 review (Feb 2026).) If this single capability maps to a real pain in your sales motion, BuiltWith is the right pick over HG Insights.

### What's the biggest reason to pick HG Insights over BuiltWith?
IT-spend signal is genuinely unique. No competitor delivers both tech-stack detection AND IT-spend modeling. For enterprise tech vendors selling into IT decision-makers where deal size correlates with current spend, knowing prospects' actual budget commitments is decisive. (Source : Klaus M., Enterprise Sales Director, G2 review (Feb 2026).) If this is the differentiator that matters most for your stack, HG Insights is the right pick over BuiltWith.

### Can Derrick replace both BuiltWith and HG Insights?
Both BuiltWith and HG Insights compete in the tech-stack + web intelligence category. Derrick is data-and-Sheets-native — it doesn't replace a full tech-stack + web intelligence platform feature-for-feature, but it eliminates the data + spreadsheet layer that teams typically use alongside BuiltWith or HG Insights. For teams whose primary need is enrichment + list-building in Sheets, Derrick at $10/mo replaces 60-80% of typical tech-stack + web intelligence stack workflows. For teams running heavy tech-stack + web intelligence feature surface (sequencer, dialer, AI agents), Derrick complements rather than replaces.

### Beyond BuiltWith and HG Insights, what other tools should I evaluate?
Four other tools in the same competitive set worth evaluating : Wappalyzer, Datanyze, SimilarWeb, Apollo. Each has its own positioning trade-off versus BuiltWith and HG Insights — Wappalyzer typically appears as a direct competitor on G2 review pages, with Datanyze, SimilarWeb, Apollo as adjacent picks for different team sizes or use cases. For an apples-to-apples evaluation, run each candidate's review side-by-side against your specific procurement criteria.