# Comparing BuiltWith vs SimilarWeb : pricing, features, and the alternatives

> **TL;DR** BuiltWith ($50/month (per-tech filter), tech stack intelligence) versus SimilarWeb ($199/month, web traffic + competitive intelligence) — feature parity, pricing math, fit decisions, and where Derrick's Sheet workflow replaces the platform layer.

*Canonical: https://derrick-app.com/vs/builtwith-vs-similarweb-vs-derrick-app*

---

## Why choose Derrick against BuiltWith or SimilarWeb

### Lives where your data already does — Google Sheets
The friction with BuiltWith and SimilarWeb isn't the data quality — it's the workflow shape. Export from the platform, import into Sheets, hope the columns line up. Derrick collapses all of that into a single formula call. The enrichment happens where the data already lives, with the team that already owns the sheet.

### $10/mo flat — predictable spend, no overage shock
Pricing comparison : BuiltWith from $50/month (per-tech filter), SimilarWeb from $199/month, Derrick at $10/mo flat. Note the unit — both BuiltWith and SimilarWeb either cap your credits or charge per seat, so a real team's monthly bill is typically 2-5× the headline. Derrick's $10 is the full price regardless of how many rows you enrich.

### Plug Derrick into Claude / ChatGPT via MCP — no glue code
In 2026, AI agents need data tools they can call natively. Derrick speaks MCP out of the box — point Claude at your sheet, ask "enrich these 200 LinkedIn URLs with mobile numbers", done. BuiltWith and SimilarWeb need either a custom integration or a Zapier middleman for the same workflow.

## Comparison : BuiltWith vs SimilarWeb vs Derrick

|  | [BuiltWith](/tools/builtwith-review) | Derrick App | [SimilarWeb](/tools/similarweb-review) |
| --- | --- | --- | --- |
| Entry price | $50/month (per-tech filter) | $10/mo flat | $199/month |
| Free plan | Free single-site lookups | 14-day full trial | Yes (limited) |
| Best for | Sales teams targeting tech-stack ICP | Sheet-native enrichment | Marketing + sales on traffic-defined ICP |
| Category positioning | Tech stack intelligence | Spreadsheet-native B2B data | Web traffic + competitive intelligence |
| G2 rating | 4.4/5 | — | 4.5/5 |
| Founded | 2007 | 2022 | 2007 |
| Technologies tracked | 700K+ | Via integrated providers | Standard |
| Historical adoption data | Since 2007 (unique) | N/A | Limited |
| Bundled contact data | Included but weaker quality | Derrick search + enrich | Sales Intelligence — weaker than Apollo |
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Per-row pricing (no credit caps) | ✕ | ✓ | ✕ |
| MCP-ready for AI / LLM agents | ✕ | ✓ | ✕ |

## BuiltWith vs SimilarWeb vs Derrick App pricing in a nutshell

### BuiltWith pricing (Sales teams targeting tech-stack ICP)
For sales teams targeting tech-stack icp, BuiltWith tech stack intelligence starts at $50/month (per-tech filter). Tier ceilings, credit refresh rules, and per-seat economics are all detailed on the BuiltWith pricing page below.
[Visit pricing](/tools/builtwith-pricing)

### Derrick App
Results first. Complexity removed. Native Google Sheets workflow, 100+ data points, AI-powered scoring, €9/month entry plan, 100 free credits.
[Discover Derrick](https://derrick-app.com/)

### SimilarWeb pricing (Marketing + sales on traffic-defined ICP)
Web traffic + competitive intelligence category : SimilarWeb entry tier is $199/month. Best-for : marketing + sales on traffic-defined icp. See the complete SimilarWeb pricing page for tier comparison, credit cap behaviour, and annual-vs-monthly delta.
[Visit pricing](/tools/similarweb-pricing)

## Frequently Asked Questions

### BuiltWith vs SimilarWeb: when does each fit best?
BuiltWith is positioned as tech stack intelligence for sales teams targeting tech-stack icp. SimilarWeb is positioned as web traffic + competitive intelligence for marketing + sales on traffic-defined icp. Both compete in the tech-stack + web intelligence category, so the choice comes down to which best-for profile your team matches most closely. G2 reviewers rate BuiltWith at 4.4/5 and SimilarWeb at 4.5/5 — both products work, the deciding factor is workflow fit, not product quality.

### How do BuiltWith and SimilarWeb pricing actually compare in 2026?
BuiltWith entry-paid tier : Basic at $50/month per tech filter. Next tier up is Pro ($200/month). BuiltWith's free tier : Free single-site lookups. SimilarWeb entry-paid tier : Pro (Starter) at $199/month. Next tier up is Pro (Team) ($15K-$30K/year). SimilarWeb's free tier : Free Chrome extension + limited web tool. As a cross-reference : Derrick App's $10/month flat fee covers unlimited Sheet rows — useful for teams that hate budgeting around credit refills.

### What's the biggest reason to pick BuiltWith over SimilarWeb?
Deepest tech detection in the category. 700K+ technologies tracked is materially more than Wappalyzer's ~3K or HG Insights' enterprise focus. For niche technology targeting (specific Klaviyo apps, payment processors, build tools), BuiltWith is the only tool that surfaces them at scale. (Source : Mei C., Outbound Lead, G2 review (Feb 2026).) If this single capability maps to a real pain in your sales motion, BuiltWith is the right pick over SimilarWeb.

### What's the biggest reason to pick SimilarWeb over BuiltWith?
Most-cited traffic data in the industry. SimilarWeb numbers are referenced in pitch decks, earnings calls, analyst reports, and industry research. The data is widely accepted as authoritative — which matters when you're presenting competitive analysis internally or to investors. (Source : Mei C., CMO, G2 review (Feb 2026).) If this is the differentiator that matters most for your stack, SimilarWeb is the right pick over BuiltWith.

### Can Derrick replace both BuiltWith and SimilarWeb?
Both BuiltWith and SimilarWeb compete in the tech-stack + web intelligence category. Derrick is data-and-Sheets-native — it doesn't replace a full tech-stack + web intelligence platform feature-for-feature, but it eliminates the data + spreadsheet layer that teams typically use alongside BuiltWith or SimilarWeb. For teams whose primary need is enrichment + list-building in Sheets, Derrick at $10/mo replaces 60-80% of typical tech-stack + web intelligence stack workflows. For teams running heavy tech-stack + web intelligence feature surface (sequencer, dialer, AI agents), Derrick complements rather than replaces.

### Beyond BuiltWith and SimilarWeb, what other tools should I evaluate?
Four other tools in the same competitive set worth evaluating : Wappalyzer, Datanyze, HG Insights, Apollo. Each has its own positioning trade-off versus BuiltWith and SimilarWeb — Wappalyzer typically appears as a direct competitor on G2 review pages, with Datanyze, HG Insights, Apollo as adjacent picks for different team sizes or use cases. Each tool's full review on this site has the deep trade-off matrix — start there before shortlisting.