# Clay vs FullEnrich — which fits your stack in 2026?

> **TL;DR** Clay vs FullEnrich : real-world feature + pricing breakdown for 2026 procurement decisions. Includes Derrick App ($10/mo) as the Sheet-native alternative to both.

*Canonical: https://derrick-app.com/vs/clay-vs-fullenrich-vs-derrick-app*

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## Why choose Derrick against Clay or FullEnrich

### Lives where your data already does — Google Sheets
The friction with Clay and FullEnrich isn't the data quality — it's the workflow shape. Export from the platform, import into Sheets, hope the columns line up. Derrick collapses all of that into a single formula call. The enrichment happens where the data already lives, with the team that already owns the sheet.

### Transparent $10/mo : no credit caps, no seat fees
Clay starts at Free / $134/mo (annual) ; FullEnrich starts at $59/month. Both stack credits, seats, and feature unlocks per tier — your actual bill depends on usage you can't always predict upfront. Derrick is $10/month flat, unlimited rows enriched. That's the entire pricing page : one tier, one number, no overage exposure.

### Native MCP support : Claude + ChatGPT call Derrick directly
For teams adopting AI SDR / RevOps workflows : Derrick's MCP support means your enrichment layer is callable by any compliant agent (Claude, ChatGPT, Cursor, n8n with MCP nodes). Clay and FullEnrich require Zapier or custom code at this layer — a meaningful integration tax as AI-agent stacks mature.

## Comparison : Clay vs FullEnrich vs Derrick

|  | [Clay](/tools/clay-review) | Derrick App | [FullEnrich](/tools/fullenrich-review) |
| --- | --- | --- | --- |
| Entry price | Free / $134/mo (annual) | $10/mo flat | $59/month |
| Free plan | Yes (limited credits) | 14-day full trial | 25 free credits on signup |
| Best for | GTM ops & technical SDR teams | Sheet-native enrichment | Teams replacing 3-4 enrichment subs |
| Category positioning | Data Enrichment | Spreadsheet-native B2B data | B2B contact data |
| G2 rating | 4.9/5 | — | 4.7/5 |
| Founded | 2017 | 2022 | 2023 |
| Email accuracy / verification | Standard | Real-time, included | Standard |
| Phone-number coverage | Available via providers | Via integrated providers | Available via providers |
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Per-row pricing (no credit caps) | ✕ | ✓ | ✕ |
| MCP-ready for AI / LLM agents | ✕ | ✓ | ✕ |

## Clay vs FullEnrich vs Derrick App pricing in a nutshell

### Clay pricing (GTM ops & technical SDR teams)
Data Enrichment category : Clay entry tier is Free / $134/mo (annual). Best-for : gtm ops & technical sdr teams. See the complete Clay pricing page for tier comparison, credit cap behaviour, and annual-vs-monthly delta.
[Visit pricing](/tools/clay-pricing)

### Derrick App
Results first. Complexity removed. Native Google Sheets workflow, 100+ data points, AI-powered scoring, €9/month entry plan, 100 free credits.
[Discover Derrick](https://derrick-app.com/)

### FullEnrich pricing (Teams replacing 3-4 enrichment subs)
For teams replacing 3-4 enrichment subs, FullEnrich b2b contact data starts at $59/month. Tier ceilings, credit refresh rules, and per-seat economics are all detailed on the FullEnrich pricing page below.
[Visit pricing](/tools/fullenrich-pricing)

## Frequently Asked Questions

### Clay vs FullEnrich: when does each fit best?
Clay is positioned as data enrichment for gtm ops & technical sdr teams. FullEnrich is positioned as b2b contact data for teams replacing 3-4 enrichment subs. These are different category bets — Clay for its niche, FullEnrich for B2B contact data. Most teams either pick one based on primary use case or stack both for adjacent workflows. G2 reviewers rate Clay at 4.9/5 and FullEnrich at 4.7/5 — both products work, the deciding factor is workflow fit, not product quality.

### How do Clay and FullEnrich pricing actually compare in 2026?
Clay entry-paid tier : Launch at $134/mo (annual) or $167/mo. Next tier up is Growth ($401/mo (annual) or $446/mo). Clay's free tier : Yes (limited credits). FullEnrich entry-paid tier : Starter at $59/month. Next tier up is Pro ($119/month). FullEnrich's free tier : 25 free credits on signup. If you're looking past tier-based pricing entirely, Derrick App at $10/month covers unlimited rows enriched in Google Sheets — no credit caps, no per-seat math.

### What's the biggest reason to pick Clay over FullEnrich?
Best-in-class waterfall enrichment. If provider A misses, Clay automatically tries B, then C. This typically yields 20-40% more contact data coverage than any single source - measurable on email-finding accuracy especially. (Source : Verified G2 user, Head of GTM, G2 review (Q1 2026).) If this single capability maps to a real pain in your sales motion, Clay is the right pick over FullEnrich.

### What's the biggest reason to pick FullEnrich over Clay?
Hit rates that single-provider tools can't match. By querying 15+ providers in sequence, FullEnrich routinely lifts email + phone match rates 15-30% above what any single provider delivers alone. For hard-to-find prospects (small companies, EU markets, niche roles), the waterfall is the difference between a working list and a 40% empty one. (Source : Léa M., Demand Gen Lead, G2 review (Feb 2026).) If this is the differentiator that matters most for your stack, FullEnrich is the right pick over Clay.

### Can Derrick replace both Clay and FullEnrich?
Clay (data enrichment) and FullEnrich (b2b contact data) cover different category needs, so the question depends on which one Derrick maps against. Derrick is a Sheets-native enrichment + search layer at $10/mo flat — it directly substitutes for the data layer of either tool. For the platform-specific features (sequencing, intent, automation), Derrick complements Clay and FullEnrich rather than replacing them outright.

### Beyond Clay and FullEnrich, what other tools should I evaluate?
Four other tools in the same competitive set worth evaluating : BetterContact, Apollo, Dropcontact, Findymail. Each has its own positioning trade-off versus Clay and FullEnrich — BetterContact typically appears as a direct competitor on G2 review pages, with Apollo, Dropcontact, Findymail as adjacent picks for different team sizes or use cases. Each tool's full review on this site has the deep trade-off matrix — start there before shortlisting.