# Comparing Closely vs Expandi : pricing, features, and the alternatives

> **TL;DR** Closely vs Expandi : real-world feature + pricing breakdown for 2026 procurement decisions. Includes Derrick App ($10/mo) as the Sheet-native alternative to both.

*Canonical: https://derrick-app.com/vs/closely-vs-expandi-vs-derrick-app*

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## Why choose Derrick against Closely or Expandi

### Lives where your data already does — Google Sheets
If your B2B data ends up in Google Sheets anyway (most teams' do), running it through Closely or Expandi first means two unnecessary hops : platform → CSV → Sheets. Derrick removes both hops. One add-on, one formula, results in the next column. The unit-of-work shrinks from "run the export" to "drag the formula down".

### One price for unlimited rows : $10/month total
Closely ($49/sender/month) and Expandi ($79/mo (Business, annual) · 14-day free trial) follow the SaaS-standard model : tier the features, cap the credits, upsell when you outgrow it. Derrick is the opposite — one tier, $10/month, no caps, no seats. Predictable spend for teams that hate budgeting around credit-pool refills.

### Built for the 2026 AI stack : MCP-first enrichment
In 2026, AI agents need data tools they can call natively. Derrick speaks MCP out of the box — point Claude at your sheet, ask "enrich these 200 LinkedIn URLs with mobile numbers", done. Closely and Expandi need either a custom integration or a Zapier middleman for the same workflow.

## Comparison : Closely vs Expandi vs Derrick

|  | [Closely](/tools/closely-review) | Derrick App | [Expandi](/tools/expandi-review) |
| --- | --- | --- | --- |
| Entry price | $49/sender/month | $10/mo flat | $79/mo (Business, annual) · 14-day free trial |
| Free plan | 14-day trial, no credit card | 14-day full trial | Yes (limited) |
| Best for | Agencies running 5+ LinkedIn accounts | Sheet-native enrichment | Established agencies + B2B teams running smart LinkedIn sequences |
| Category positioning | LinkedIn outreach automation | Spreadsheet-native B2B data | LinkedIn Automation (Cloud, Agency-Established) |
| G2 rating | 4.6/5 | — | 4.2/5 |
| Founded | 2021 | 2022 | 2019 |
| Execution model | Cloud-based (no Chrome extension) | Native Google Sheets | Cloud-based |
| Multi-account / agency | Native, up to 50+ senders | N/A — data layer | Per-tier |
| LinkedIn detection risk | Cloud — slightly higher than Chrome-ext tools | N/A | Real (despite safety claims) |
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Per-row pricing (no credit caps) | ✕ | ✓ | ✕ |
| MCP-ready for AI / LLM agents | ✕ | ✓ | ✕ |

## Closely vs Expandi vs Derrick App pricing in a nutshell

### Closely pricing (Agencies running 5+ LinkedIn accounts)
Closely starts at $49/sender/month. LinkedIn outreach automation, with positioning around agencies running 5+ linkedin accounts. Full tier-by-tier breakdown including credit caps, seat economics, and hidden line items lives on the dedicated Closely pricing page.
[Visit pricing](/tools/closely-pricing)

### Derrick App
Results first. Complexity removed. Native Google Sheets workflow, 100+ data points, AI-powered scoring, €9/month entry plan, 100 free credits.
[Discover Derrick](https://derrick-app.com/)

### Expandi pricing (Established agencies + B2B teams running smart LinkedIn sequences)
Expandi starts at $79/mo (Business, annual) · 14-day free trial. LinkedIn Automation (Cloud, Agency-Established), with positioning around established agencies + b2b teams running smart linkedin sequences. Full tier-by-tier breakdown including credit caps, seat economics, and hidden line items lives on the dedicated Expandi pricing page.
[Visit pricing](/tools/expandi-pricing)

## Frequently Asked Questions

### Closely vs Expandi: when does each fit best?
Closely is positioned as linkedin outreach automation for agencies running 5+ linkedin accounts. Expandi is positioned as linkedin automation (cloud, agency-established) for established agencies + b2b teams running smart linkedin sequences. Both compete in the LinkedIn outreach automation category, so the choice comes down to which best-for profile your team matches most closely. G2 reviewers rate Closely at 4.6/5 and Expandi at 4.2/5 — both products work, the deciding factor is workflow fit, not product quality.

### How do Closely and Expandi pricing actually compare in 2026?
Closely entry-paid tier : Starter (annual) at $29/sender/month. Next tier up is Starter (monthly) ($49/sender/month). Closely's free tier : 14-day trial, no credit card. Expandi entry-paid tier : Business at $79/mo (annual) / $99 monthly. Next tier up is Agency (10+ seats) (Custom). Expandi's free tier : 14-day free trial (no credit card). Worth noting : Derrick App at $10/month for unlimited rows is the simplest TCO answer if your workflow already lives in Sheets.

### What's the biggest reason to pick Closely over Expandi?
Cheapest per-sender at scale. Above 6 senders, Closely drops to $17-29/sender/month — significantly under Heyreach ($79), SuperGrow ($69), Expandi ($79). For agencies managing 10-50 client accounts, the savings are real. (Source : Mei C., Head of Operations (agency), G2 review (Feb 2026).) If this single capability maps to a real pain in your sales motion, Closely is the right pick over Expandi.

### What's the biggest reason to pick Expandi over Closely?
Smart conditional sequences (best in the cloud category). Branching logic on connection accepted/rejected, message replied/not replied, profile viewed back, etc. - meaningfully more flexible than linear cadences in Dripify or Waalaxy. Power agencies build sophisticated multi-touch motions that adapt to prospect engagement. (Source : Verified G2 user, Agency Owner, G2 review (Q1 2026).) If this is the differentiator that matters most for your stack, Expandi is the right pick over Closely.

### Can Derrick replace both Closely and Expandi?
Both Closely and Expandi compete in the LinkedIn outreach automation category. Derrick is data-and-Sheets-native — it doesn't replace a full LinkedIn outreach automation platform feature-for-feature, but it eliminates the data + spreadsheet layer that teams typically use alongside Closely or Expandi. For teams whose primary need is enrichment + list-building in Sheets, Derrick at $10/mo replaces 60-80% of typical LinkedIn outreach automation stack workflows. For teams running heavy LinkedIn outreach automation feature surface (sequencer, dialer, AI agents), Derrick complements rather than replaces.

### Beyond Closely and Expandi, what other tools should I evaluate?
Four other tools in the same competitive set worth evaluating : HeyReach, Dripify, Waalaxy, Apollo. Each has its own positioning trade-off versus Closely and Expandi — HeyReach typically appears as a direct competitor on G2 review pages, with Dripify, Waalaxy, Apollo as adjacent picks for different team sizes or use cases. Cross-reference each tool's standalone review for the trade-off detail that matters to your team's specific stack.